254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell

 With host retail coach Wendy Batten

 

https://wendybatten.com/podcast-intro/

 

Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!

 

In This Episode: 

 

What happens when independent retailers join forces? In a word: Magic. In this episode, I’m chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns Mrs. Blackwell’s Village Bookshop and Adam owns Blackwell and Sons Bike Shop, both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let’s dive in!

 

Key Takeaways:

• The Power of Collaboration: How Greytown retailers and small businesses united to boost business for everyone.
  
  

• Amplifying a Destination Town: The strategy behind turning a small town into a must-visit shopping spot.
  
  

• Winter Festival Success: How one idea turned the slowest season into a top sales month.
  
  

• Branding a Town Like a Business: Why a strong, unified message matters.
  
  

• Running Multiple Businesses as a Couple: Insights on balancing entrepreneurship and life.

 

“Customers don’t just show up—you have to give them a reason to come.” – Adam Blackwell

 

Listen in to this week’s episode and get thinking about your town, and what you could do to spark initiatives in your community. 

Need more?

Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.

 

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

 

Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.

We start in April! More information HERE.

 

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