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July 14, 2025 18 mins

 

 With host retail coach Wendy Batten

 

https://wendybatten.com/podcast-intro/

 

In This Episode:

Is Your Google Business Profile Costing You Customers?

Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I’m sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush.

Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE!

What You’ll Learn:

  • Why accurate business info and categories on Google Business matter more than ever

  • How photos, descriptions, and reviews drive trust and in-store visits (and why you need to respond to them!)

  • Which hidden features (like Q&A and messaging) increase visibility and engagement

…and MORE!

Don’t leave money on the table—this easy refresh could bring new customers through your door.

🎧 Subscribe to the Creative Shop Talk Podcast or visit wendybatten.com for more smart strategies tailored to indie retailers.

Your Next Steps:

Take 10 minutes and audit your Google Business profile using the tips you learned in this episode! And as always, I’d love to hear your takeaways and what you found to improve on your profile. Jump in my DMs on Instagram at @wendybatten.biz!

Then, jump on over to https://wendybatten.com/work-with-me/! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: my Profit Planning mini-masterclass that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!)

 

Related podcasts we think you’ll like: 

Episodes 249-251: Retail Visibility Series: Stop Hiding and Be Known Parts 1-3



About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been pr

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