Want to build the kind of passionate brand loyalty that has fans trading friendship bracelets like Swifties or being buried in branded caskets like Harley riders? In this episode, I sit down with certified master marketer Veronica Romney to uncover the game-changing framework of identity marketing - the secret weapon behind brands like Taylor Swift, Barbie, and Harley Davidson.
Veronica breaks down her four-step process to create unbreakable brand loyalty by connecting with who your customers want to BECOME, not just who they are today. With the trust landscape shifting dramatically in 2025, this conversation is essential for any creative entrepreneur looking to stand out.
In this episode, you'll learn:
- [04:25] The difference between traditional brand identity vs. identity marketing
- [12:01] The 4-step framework: Find, Prove, Name, and Dress your audience's identity
- [17:41] Why your customer's emotional identity is directly tied to your financial success
- [21:55] How to adapt your strategy to today's hyper-skeptical buyers
- [34:15] Powerful examples of small businesses using identity marketing successfully
Here are the resources mentioned in the show:
- Download my 50 AI Content Prompts for Jewelry Makers
- Get Veronica's book "Identity Marketing"
- Follow Veronica on Instagram
- Veronica’s Podcast - The Rainmaker Podcast
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
- Click here to review the show on Apple podcast or your favorite platform
- Select “Ratings and Reviews” and “Write a Review”
- Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:
Follow @Flourish_Thrive on Instagram
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.