Rest Is the New Revenue: Why Burnout Is an Identity Issue, Not a Business Problem with Shamieka Dean

What if the secret to scaling your business wasn't working harder, but resting more? In this transformative episode, I sit down with Dr. Shamieka Dean, transformational catalyst and business strategist, who's revolutionizing how we think about success with her groundbreaking philosophy: Rest is the New Revenue®. We dive deep into why burnout isn't actually a business problem—it's an identity issue that keeps high-achieving women trapped in cycles of overwork and exhaustion.

Dr. Dean reveals the five rest resistance types, explores what's really driving your ambition, and shows how detaching your worth from your work is the key to sustainable wealth creation. If you're a creative entrepreneur feeling burnt out, overworked, or like your business has become your identity, this episode will completely shift how you approach success.

In This Episode, You'll Learn:

• [8:30] Why burnout is an identity issue, not a business problem—and how your worth being tied to your work keeps you trapped
• [15:22] The "ammunition behind your ambition"—the real reasons driving your overwork that you might not even realize
• [25:45] The 5 Rest Resistance Types (Self-Sufficiency, Significance, Survival, Stillness, Security) and how to identify yours
• [32:18] Why the belief that "hustle equals success" is actually blocking your wealth and abundance
• [38:50] The most powerful question to ask yourself: "Who do you need to UN-become?" to break free from exhaustion cycles

Here are the resources mentioned in the show:

• Take Dr. Dean's Rest Resistance Quiz
• Follow @drshamiekadean on Instagram
• Dr. Shamieka Dean’s Website
• Watch the demo and join Desire AI

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xo, Tracy Matthews

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