If you've been using ChatGPT to write your marketing content and getting crickets in response, this episode explains exactly why – and what to do about it. I'm diving into the real reason generic AI tools are failing product-based brands and keeping you stuck with followers who never buy. Spoiler alert: it's not just about the words you're using, it's about understanding the actual problems your dream clients are trying to solve. I'll walk you through my proven approach to creating content that moves people from casual browsers to loyal customers, plus give you an inside look at the AI tool I built specifically for luxury and product brands.
In this episode, you'll learn:
- [5:01] Why generic AI content gets low engagement and how to spot when someone's using basic ChatGPT prompts
- [9:48] The difference between surface-level messaging and identity-shifting content that actually converts
- [15:50] How to identify your dream client's real emotional drivers (it goes way deeper than "wanting to feel confident")
- [17:52] My personal heirloom redesign story and how to create narrative-driven marketing
- [23:17] What makes Desire AI different: Personal database vs. generic GPT tools
Here are the resources mentioned in the show:
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