Why Creatives Are Conditioned to Avoid Their Finances (And How to Fix It) with Catherine Licari

Catherine Licari is proof that creatives can absolutely master money. From working at W Magazine to getting her MBA at Columbia, she's now helping thousands of creative entrepreneurs through Cash Flow for Creatives and her bestselling Small Business Planner. In this conversation, we tackle why creatives are conditioned to fear finances, the real truth about business funding, and how to make financial planning beautiful and accessible.

In this episode, you’ll learn;

• [03:45] How Catherine went from fashion magazines to finance mastery
• [12:30] Why retail businesses are tougher than most people realize
• [18:20] The inventory mistake that can kill your business overnight
• [25:15] Why creative people were conditioned to fear money
• [31:40] The three types of business funding (and which one you actually need)
• [39:25] How to build relationships with small business bankers
• [45:50] The psychology behind pricing your products right
• [52:20] Why beautiful financial tools actually work better

Here are the resources mentioned in the show:

• The Small Business Planner
• Follow @catherinepdv on Instagram
• Follow @small.business.planner on Instagram

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform
2. Select “Ratings and Reviews” and “Write a Review”
3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Social:

Follow @Flourish_Thrive on Instagram

Follow @iamtracymatthews  Instagram

Follow Flourish & Thrive Facebook