What if the most traumatic moment of your childhood became the foundation for your entrepreneurial success? That's exactly what happened to business mentor and my dear friend, Danielle McKinley, who turned a devastating conversation with her mother into a million-dollar mindset.
In this raw and transformative episode, Danielle shares the exact moment at age 8 when she promised herself that money would never dictate her choices again. From building and selling a software company to helping entrepreneurs rewrite their limiting money stories, Danielle's journey proves that our biggest wounds can become our greatest wisdom.
Tracy gets vulnerable about her own money story around the 2008 bankruptcy that still triggers her today, and Danielle introduces her provocative "Thank Assholes" philosophy that will completely shift how you view difficult people in your life.
In this episode, you'll learn:
- [05:35] The childhood conversation that sparked Danielle's entrepreneurial drive and how trauma can become your superpower
- [08:47] Why Danielle felt empty after selling her software company and what happens when success doesn't align with your values
- [12:21] The 90-second rule for breaking negative emotional spirals and preventing trauma responses in your business
- [16:06] Why most entrepreneurs avoid their numbers and Danielle's "SOTU Method" for guaranteed financial growth
- [19:01] How to identify and rewrite your money story using daily affirmations and visualization techniques
- [22:21] The biggest wealth-building mistake business owners make (hint: it's about life insurance)
- [26:52] Danielle's "Thank Assholes" philosophy and how difficult people reveal your hidden strengths
Here are the resources mentioned in the show:
- Follow @_lifebydanielle on Instagram
- Danielle’s podcast: Magic in the Mess
- State of the Union Financial Check-In (SOTU Challenge)
- Join Desire AI
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xo, Tracy Matthews
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