What's a best practice for selling without selling? If you agree that most traditional sales tactics are ineffective and turn people off, you're going to love this interview with Joseph Wilkins.
Joseph is a marketing entrepreneur, founder of ProCreative Studios and FunnySalesVideos.com with more than 20 years of experience. ProCreative Studios produced infomercials, TV spots & traditional marketing videos for well-known clients such as Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. But as he saw how viewers habits changed he started another marketing company. With this latest project, Funny Sales Videos, he wants to help evry kind of company to sell without selling by providing videos that does not focus o the sells part, instead they produce attention-grabbing "viral style" clips.
On this episode Joseph talks on how he started creating traditional informercials for big corporations and the way they operate: the bureaucracy behind it. He also discusses his transition to this new type of sales videos, how the formula help businesses get results.
Talking Points
0-0:40 - Introduction
1:50 - 2:45 How Funnysalesvideo.com started.
2:52 - 3:26 Does informercials exist they same way it existed before?
3:43 - 4:47 The bureaucracy behind working with big corporations.
4:55 - 5:30 Working with start ups.
5:31 - The new formula for creating sales videos.
5:47 - Create videos that doesn't feel ads, instead create videos that entertain you.
7:12 - Facebook is still key to promote ads.
10:18 - How to grab people's attention?
10:39 - 10:54 How many videos do they need to record?
11:15 - 12:00 Organic reach vs paid reach: it's all about paid ads.
12:49 - TikTok: when people see a highly produced video tend to have a different mindset.
15:50 - Comedy philosophy: quantity before quality.
17:40 - Test your writing.
19:10 - Tools to do a video.
20:38 - The importance of a visually appealing video.
33:40 - 34:00 Creative process, morning process.
Connect with us
Instagram: https://www.instagram.com/creators_legal/
Facebook: https://www.facebook.com/CreatorsLegalSubscribe
YouTube: https://www.youtube.com/channel/UCzusF4Eccg65GmP7ljXUb8w
Twitter: https://twitter.com/CreatorsLegalWebsite: https://creatorslegal.com
Connect with Joseph:
Instagram: @funnysalesvideos
Twitter: https://twitter.com/procreative
Linkedin: www.linkedin.com/in/wilkinsjoseph
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com