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August 10, 2022 60 min

What's a best practice for selling without selling? If you agree that most traditional sales tactics are ineffective and turn people off, you're going to love this interview with Joseph Wilkins.

Joseph is a marketing entrepreneur, founder of ProCreative Studios and with more than 20 years of experience. ProCreative Studios produced infomercials, TV spots & traditional marketing videos for well-known clients such as Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. But as he saw how viewers habits changed he started another marketing company. With this latest project, Funny Sales Videos, he wants to help evry kind of company to sell without selling by providing videos that does not focus o the sells part, instead they produce attention-grabbing "viral style" clips.

On this episode Joseph talks on how he started creating traditional informercials for big corporations and the way they operate: the bureaucracy behind it. He also discusses his transition to  this new type of sales videos, how the formula help businesses get results.


Talking Points

0-0:40 - Introduction

1:50 - 2:45 How started.

2:52  - 3:26 Does informercials exist they same way it existed before?

3:43 -  4:47 The bureaucracy behind working with big corporations.

4:55 - 5:30 Working with start ups.

5:31 - The new formula for creating sales videos.

5:47 - Create videos that doesn't feel ads, instead create videos that entertain you.

7:12 - Facebook is still key to promote ads.

10:18 - How to grab people's attention?

10:39 - 10:54 How many videos do they need to record?

11:15 - 12:00 Organic reach vs paid reach: it's all about paid ads.

12:49 - TikTok: when people see a highly produced video tend to have a different mindset.

15:50 - Comedy philosophy: quantity before quality.

17:40 - Test your writing.

19:10 - Tools to do a video.

20:38 - The importance of a visually appealing video.

33:40 - 34:00 Creative process, morning process.


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Connect with Joseph:

Instagram: @funnysalesvideos



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