Alon Shtruzman, How Creators Are Redefining the Next Era of Television

In this episode of The Daily Creator, Eric Farber, former entertainment lawyer and founder of Creators’ Legal, sits down with Alon Shtruzman — media executive, producer, and co-CEO of Five X Media — to explore the next great shift in the entertainment industry: the rise of creator-led media. 

Alon draws on decades of experience, from launching global hits like Homeland and In Treatment to leading Keshet International, to explain why the traditional television model is crumbling — and what’s emerging in its place. In a world where attention is fragmented and audiences follow personalities over platforms, the creator is becoming the new studio. 

Together, they trace the historical parallels between the early days of broadcast TV and today’s influencer-driven economy, revealing how creators are once again taking control of production, distribution, and monetization — this time, backed by data, direct audience access, and scalable storytelling tools. 

This isn’t about nostalgia for legacy media — it’s .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}