In this episode of The Daily Creator, Eric Farber talks with Armand Galustian, Head of Partnerships at 5X Media, about building meaningful brand-creator partnerships in an era of rapid digital transformation. Armand shares his journey from agency life to founding 5X, what it takes to cultivate an adaptable and collaborative team culture, and why creators are becoming business builders.
The conversation explores creator authenticity, AI’s role in workflow and voice technology, product-led influencer collaborations, and how creators can align with brands without losing their core audience. Armand also opens up about past mistakes, his vision for the future of brand-funded content, and what trends he’s watching in the ever-evolving digital media space.
👉 Whether you're a brand, a creator, or navigating the creator economy, this episode is full of actionable insights and future-forward thinking.
Time Stamps
00:00 – Introduction to Armand and his career journey
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