Jeremy Reid is the founder and CEO of PINCHme.com - the leading digital hub for CPG manufacturers to acquire new customers and increase sales through targeted and data-driven sampling. Since launching in 2012, PINCHme’s community has grown to over 8 million members with $35 billion in collective spending power on consumer products and has powered sampling campaigns for multiple Fortune 400 CPG companies, including Kraft, Proctor & Gamble, Unilever, Kellog's, Reckitt Benckiser and Nestle to name a few.
The origin of PinchMe started with the observation that CPG sampling programs were inefficient and ineffective, a problem that Jeremy sought to fix by building an entire business around an innovative and data-centric sampling platform. In this interview, Jeremy gets into his overall entrepreneurial origin story and how he overcame multiple obstacles in launching his company only to turn it into a major success story on today's episode of Damn Good Brands.
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Produced by Simpler Media
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