For today’s episode, I sat down for the second time with Greg Galant, co-founder, and CEO of Muck Rack. A lot has changed in the year since we last spoke. Muck Rack was already important to PR specialists and journalists, but with the onset of the pandemic, they’ve seen their use by journalists explode, with their online portfolio tool now being used over a million times per month. Journalists are also benefiting from the release of Muck Rack Trends, which allows users to track how stories are being reported in the media in real-time.
Greg is also the founder of the Shorty Awards for social media and the Shorty Social Good Awards, which has developed into a master class on cause campaigns. Today, having a social purpose is the cost of admission for brands, and it goes way beyond the Corporate Social Responsibility (CSR) of years past. Greg believes that “Social good is the only marketing that matters now.” The companies that thrive over the long run now will be those that successfully pivot to having a mission.
Greg and I caught up on new and exciting trends in social media, how he and his companies have weathered and thrived during the storm of COVID19 and what to expect from this year’s Shorty Social Good Awards. I always enjoy speaking to Greg; he is deeply steeped in the worlds of social media and communications and is overall a dynamic and fascinating entrepreneur who never seems to stop hustling. To my delight, Greg also recently re-launched his podcast Venture Voice and kicked it off with an interview with none other than Mark Cuban. So definitely be sure to check out Greg’s podcast Venture Voice and please enjoy this wide-ranging conversation with Greg Galant.
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Produced by Simpler Media
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