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November 4, 2024 25 mins

Brief summary of show:

In this episode of Dental Decoder's podcast, I’m joined by Gary Bird, a seasoned dental marketing expert and host of the Dental Marketing Theory podcast. 

Gary dives into his journey in the dental marketing field and shares his agency's growth through strategic partnerships. This comprehensive discussion covers the challenges dental practices face, from the pre and post-COVID landscape to patient acquisition and operational issues. Learn about innovative solutions like employing virtual assistants to handle administrative tasks and alleviate staffing problems, thus boosting efficiency and reducing stress. 

Gary offers actionable advice on maintaining work-life balance by delegating tasks based on one's strengths and passions, and the importance of putting team and client needs first for business growth. Tune in for invaluable insights aimed at helping dental practices navigate today's unique hurdles and achieve sustainable success.

We talk about:

  • 00:00 Intro

  • 03:27 Challenges in Dental Practices Post-COVID

  • 04:58 Solutions for Dental Practice Growth

  • 06:36 The Role of Virtual Assistants

  • 10:05 Addressing Burnout in Dental Teams

  • 13:22 Finding Joy in Sales and Marketing

  • 15:00 Understanding Burnout and Finding Hope

  • 16:04 Creating a Love-Hate List

  • 16:39 Delegation and Perfectionism

  • 19:33 Gary's Podcast and Resources

  • 21:33 Decoding Moment: Putting Others First


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