Design Domination

Design Domination

Design Domination helps freelance designers gain confidence, clarity and a competitive edge in a crowded marketplace. Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates. If you're a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen's real-world expertise in branding, publication design and layout, website design and design business. You'll also hear from other design dominators in the industry. Design Domination is hosted by award-winning designer Colleen Gratzer, principal of Gratzer Graphics LLC and creator of Creative Boost. Colleen provides her insights based on almost 25 years of graphic design expertise and almost 20 years of having a successful creative business. Website: https://creative-boost.com Music: https://www.bensound.com

Episodes

April 28, 2021

#88 Many designers rely on Acrobat’s accessibility checker to determine whether their PDF files are accessible or not. But that checker has limitations and can give false positives. Find out some things to look for and how to ensure your documents are accessible.?

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#87 An inspiring story of how Lisa Prince Fishler, a creative with a cause, went from having a photography business to starting a nonprofit based on her passion for saving shelter animals, how they are making a difference and how you can help.

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#86 Does putting pricing on your website help or hurt creative freelancers when it comes to getting new design clients? Find out the pros and cons to help you decide if you should put pricing on your website.

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#85 Situations may arise when designers work with a client that make you feel like you’re on two different sides. But the client is not the enemy. Find out how to deal more effectively with situations that make you feel like you’re on two different sides.

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#84 If you send messages to prospects that are all about you and your services, you’re turning them off. Stop spamming prospects and seeing what sticks. Learn the right way to reach out to prospects and how to send cold emails that will help you get noticed.

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#83 Do you unknowingly take on liability with privacy policies? Find out your responsibility with website policies, common mistakes web designers and developers make and how to make recurring revenue in this chat with Donata and Hans from Termageddon.

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#82 Many graphic designers undervalue their expertise and their work. You might undercut or reduce your pricing to win new work and clients. But if you don’t value your work, no one else will! Stop wondering about your worth and break away from these “but’s.”

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#81 Many solopreneurs who are designers call themselves freelancers when they really aren't. They're doing much more than what a freelancer does. In many cases, the word can actually hold you back. Find out why I think “freelancer” is the other F word.

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January 6, 2021

#80 Are you a small fish in a big pond, or a big fish in a small pond? If you're a small fish in a big pond, you need clarity, so you can be a bigger fish in a smaller pond and get the right clients and the right design work.

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December 23, 2020

#79 In this episode, I talk about reviewing our goals, celebrating our wins and refocusing ourselves and our businesses for the next year. Reflect, refocus, recharge.

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December 9, 2020

#78 Hear how Jake Albion pursued his passion of a creative career despite being told it might not be possible because of his color blindness, how he became more driven by his disability and turned it into an advantage, and how he got into accessibility.

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#77 If you use WordPress for your website but don't take security measures, potential clients may leave your site because of a warning, or they may not see your site at all. Find out how your unsecure website is costing you business and what to do about it.

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#76 Graphic design is all about solving a problem and communicating. But those efforts fall short when you don’t consider accessibility and how potentially 20% of your client’s audience cannot access information because of design or file setup issues.

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#75 So many designers are afraid to call themselves an expert. They lack confidence, and that creates a snowball effect in their business: not charging enough, losing out on work and more. Find out how to squash self-doubt and own your expertise.

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#74 Graphic designer/fine artist Melvin Thambi joins me to talk about pursuing design and fine arts, how he got his work to be exhibited, how hearing “no” led to him achieving his dream and what advice he has for non-U.S. designers looking to get U.S clients.

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September 30, 2020

#73 Find out how color affects branding, how to use color strategically and what to consider when choosing colors to get winning color strategies. Also learn a bit about color theory, color accessibility and color meaning.

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#72 Do you respond to prospects right away? Do you send them a price or your hourly rate when they inquire? Do you lack confidence when dealing with prospects? Find out what your reply to prospects says about you and how to change their perceptions.

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#71 Do clients often point out that you missed some of their edits in page proofs? I've got a bulletproof process to help you manage client revisions to design proofs that will help you save face and save time and will make for an easier revision process.

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#70 Dealing with late-paying clients and collecting on late invoices is a huge pain. If clients often pay you late, it may be a symptom of a bigger issue. Find out how to deal with late-paying clients and how to avoid them in the future.

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#69 Most designers don’t know about accessibility or have misconceptions about it, such as thinking it will hinder their creativity or that it doesn't apply to their clients. Find out 9 myths about accessibility and why you and your clients should care.

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