Design Domination

Design Domination

Design Domination helps freelance designers gain confidence, clarity and a competitive edge in a crowded marketplace. Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates. If you're a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen's real-world expertise in branding, publication design and layout, website design and design business. You'll also hear from other design dominators in the industry. Design Domination is hosted by award-winning designer Colleen Gratzer, principal of Gratzer Graphics LLC and creator of Creative Boost. Colleen provides her insights based on almost 25 years of graphic design expertise and almost 20 years of having a successful creative business. Website: https://creative-boost.com Music: https://www.bensound.com

Episodes

May 18, 2022 10 min

#125 It's easier to get graphic design work from existing clients than from new clients. Find out 11 ways to keep clients coming back that will impress them, help you have a good experience working together and get work from them in the future.

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#124 Learn how to get clients as a freelance graphic designer by standing out from other designers, getting noticed and building your authority—and not in a salesy way. You’ll maximize your marketing efforts and get in front of lots of potential clients.

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#123 Did you get into freelancing to focus on design, not business tasks? Do you dread the administrative tasks you have to deal with as a freelancer? Hear from Dominique Falla how creatives can spend less time on tasks they don't like and more on design.

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#122 A lot of creatives struggle with creating content for social media, blog posts or marketing emails. Here are 15 social media post ideas for graphic designers that will inspire you.

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#121: Eric Holter of Cuberis talks about how their niche of designing websites for museums has helped the creative business get work easier, be more profitable, be memorable and be seen as industry experts. He also talks about how he gets clients.

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March 9, 2022 5 min
Many graphic designers may unknowingly violate stock photo licensing terms when they buy a stock image or when they send one to a client. Here are some things to be aware of when choosing free and paid stock images for your graphic design projects.
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February 23, 2022 18 min
#119 Looking to work for yourself as a graphic designer? Find out how to start a freelance graphic design business, including what to think about with your branding, business type, insurance, financial considerations, networking and marketing, and more.
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February 16, 2022 23 min

Graphic designers, want to spot a bad client before working with them? Watch for these 17 potential red flags for bad clients, so you can avoid taking on bad clients, have more pleasant client relationships and a better freelance design business.

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#117 Graphic designers love or hate Canva. Does Canva hurt the design industry? Is Canva a threat to graphic designers? Will they lose work? Can designers leverage Canva as an opportunity to get more work? Here's why designers should embrace, not hate, Canva.

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#116 John Falke, web design business owner and Agency Mavericks coach, talks about how he went from a two-person web design business to having a dream team. Get lots of tips you can use when hiring someone, including a template for the hiring process.

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January 26, 2022 9 min
#115 Find out 5 common web accessibility mistakes that web designers and web developers make and why they’re a problem, so that you create more accessible websites that reach more users.
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#114 Find out how to reach out to potential clients the right way as a freelance graphic designer. Learn how to start building relationships and maximizing your marketing efforts, so you get more clients and more work and make more money.

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#113 Here are 5 ways to make it easier for clients to say yes to working with you. These things will also help you get more respect, enhance your value and charge more for it, and stand out from other designers.

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#112 A lot of graphic designers aren’t thinking about accessibility. But there are many benefits for you as a logo designer, print designer or web designer. Find out 8 reasons designers should care about accessibility.

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#111 Some graphic designers have misconceptions about outsourcing work vs keeping it all in-house. Find out common objections designers have about outsourcing and how outsourcing can help your freelance design business.

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#110 Sometimes it can be hard to get clients or coworkers to take you more seriously as a graphic designer instead of seeing you as an order taker. Find out 8 ways to get taken more seriously as a designer and treated like an expert, not an order taker.

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November 17, 2021 11 min

#109 Other designers and creative agencies are often looking for freelancers. You can stand out and get hired over and over—and charge more—by proving to be a reliable and trustworthy. Here are 9 ways to be a successful subcontractor.

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#108 When making PDFs accessible for Section 508 or ADA compliance, there are some tools you can use that make the process a lot easier and faster. Here are my top 21 InDesign and PDF accessibility tools for making accessible PDFs.

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#107 Many graphic designers suffer from business issues that are actually symptoms of a bigger issue. Once you realize this, you can transform your business. Find out 5 business lessons I learned the hard way, so you hopefully don’t have to.

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#106 When it comes to page layout programs for graphic designers, for some it comes down to Adobe InDesign versus Affinity Publisher. Find out the key differences between InDesign and Publisher and how to decide which page layout program is best for you.

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