Design Domination

Design Domination

Design Domination is a graphic design business podcast that helps freelance graphic designers adjust their mindset, become more business savvy and sharpen their creative skills, so they get more respect and command higher rates. If you're a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen's real-world expertise in branding, publication design and layout, website design and design business. You'll also hear from other design dominators in the industry. Design Domination is hosted by award-winning designer Colleen Gratzer, principal of Gratzer Graphics LLC and creator of Creative Boost. Colleen provides her insights based on 20+ years of graphic design expertise and 15 years of having a successful creative business. Website: https://creative-boost.com Music: https://www.bensound.com... Show More

Episodes

July 7, 2020

#67 Find out the importance of paper choice in the design process, the different types of paper and finishes, how to choose paper for a print design project and some ways you can incorporate paper into the design process for added creativity.

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#66 Victor Ramirez did so well on Upwork they featured him on a billboard in Times Square. Learn how to make money on Upwork as a freelancer, how he made $7700 part-time in less than 2 months, mistakes he made early on, what he learned, tons of tips.

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#65 I share 23 pro page layout tips for print, digital documents and the web. Find out how to polish your page layout skills, so you have more professional-looking and reader-friendly pages. Also find out some accessibility and usability tips.

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#64 Emily Cohen joins me to dish out brutally honest business advice, including things that hold creatives back in business, why the solopreneur model is unsustainable, misconceptions designers have about their websites, how to reach out to prospects and more

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#63 Hear the challenges that led Melinda Livsey, The Futur co-host, to go from designer to brand strategist, why she no longer does design work, how she builds trust with clients, questions she always asks during a consultation that position her as an expert.

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#62 Find out why muralist Debbie Clapper transitioned her career from graphic design to fine art, how she pursued her passion and how it changed her life. If you’ve ever thought of pursuing fine art as a career choice, you definitely don’t want to miss this.

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#61 Ian Paget of Logo Geek joins me to talk about his logo design process, how to set yourself apart from other logo designers, how he presents his work, how to get less pushback from a client on your designs, books he recommends, the tools he uses and more.

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#60 Website accessibility overlays and plugins aren’t the answer to accessibility and ADA compliance, despite being touted as an easy, automated solution for web designers and developers and their clients. They present a plethora of problems.

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#59 It’s vital to know how to manage your freelance business during the COVID-19 crisis, and any crisis for that matter. We need to learn from this and stay level headed, focused and innovative to help our clients and our own businesses.

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#58 The Brand Doctor Henry Kaminski Jr. joins me to talk about how he leveled up his business and stopped competing on price. He also shares business breakthroughs about branding, focus and values.

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#57 Find out several overlooked places graphic designers can find clients—online and offline—that can help you based on your industry and clientele. Are you overlooking any of them?

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#56 Find out ways to protect your freelance business and income from catastrophe—disability, long-term illness, an emergency, disaster, theft, liability issues—and how to minimize their effects.

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#55 Tom Ross of Design Cuts and I talk about digital products—figuring out what to sell (fonts, templates, etc.), how to price it, their submission process and more. Get tips to help you get an edge on your competition in the creative products marketplace.

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#54 We’re always told we should set goals to be successful. But do you avoid setting them because you don’t see the point or you’re afraid you won’t achieve them? Do you ever look back and think, “I should have done this or that”? Learn how to set goals.

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#53 Most designers don’t think about accessibility. It affects branding, design, documents, websites. It's a great way to differentiate yourself from other designers while helping your clients reach more people and legally protecting them.

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#52 Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression.

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#51 After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more.

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October 29, 2019 46 min

#50 Mike Killen and I talk confidence and how it’s vital in closing the deal and why you should be selling futures, not features. Get actionable tips to use when talking to clients, including how to respond when a client says, “That’s too expensive."

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#49 Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”

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#48 Do you spend a lot of time creating logo formats? Are you unsure which ones to send to a client? Do you properly prepare logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package Express.

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