June 9, 2025 • 15 mins
This episode "Lead Generation in 2025: Your Guide to Filling the Funnel Using Digital Marketing" by Jeff Byer, outlines strategies and techniques for attracting and converting potential customers through online methods. **It emphasizes utilizing digital channels like SEO, content marketing, paid advertising, social media, and email marketing.** The article further explores **advanced tactics such as personalization, A/B testing, and the integration of AI and chatbots** to enhance lead generation efforts. **It also identifies various tools and technologies** like HubSpot and Salespanel that can streamline these processes and stresses the importance of **measuring key performance indicators** to optimize results in the evolving digital landscape. **Future trends, including voice search and interactive content, are also discussed.**
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome back to Digital Rage. I'm Jeff the producer here at Byer Company.
(00:04):
On the pod today we're talking about the latest trends in lead generation
from traditional methods like SEO and PPC
and content marketing to more modern approaches with personalization and AI tools.
As with all lead generation analytics is crucial
in attributing those leads to campaigns and sources
identifying what's working. Let's get into it.
(00:28):
Welcome you. So you've pointed us towards a really interesting piece.
Jeff Byer's lead generation in 2025, powerful digital marketing strategies.
Our mission today really is to cut through it all. Yeah. Extract those vital insights you need
for figuring out how to effectively attract potential customers online right now.
(00:49):
Absolutely. And lead generation, I mean at its core it's about
finding people who aren't yet customers, identifying them
and then kind of nurturing their interest in your product or service.
Right. Turning strangers into prospects. Exactly.
And Byer's article looking at 2025 really underlines how much this depends on digital channels.
You know, search engines, social media, email, using those to make the connection.
(01:12):
Okay. Let's dive into that. Byer lays out some core strategies, some key channels.
First one up SEO, search engine optimization and content marketing.
Feels like that's still foundational yet. Oh, totally foundational.
But maybe evolving. I think about you have a question of problem.
What's the first thing you do? Google it or search somewhere online.
Right. So optimizing your website SEO makes it more likely you're the answer they find organically.
(01:35):
But it's not just having a site. The value and a content you offer like blog posts, maybe ebooks.
That's what grabs them keeps them engaged shows them how you can help at different points in their
their journey. Their decision making process.
Precisely. And Byer really flags for 2025 the growing importance of user intent.
It's not just matching keywords anymore. It's like, what are they really trying to do?
(01:58):
That makes a lot of sense. Solve the problem. Don't just match the words.
And I like how Byer breaks down the content by funnel stage. That's helpful.
So top of the funnel, T.O.F.U. they call it sometimes, right? That's the initial awareness education
piece like broad blogs videos. Exactly right. T.O.F.U. is casting that wide net.
You're attracting people who might have a problem you can solve.
(02:19):
Even if they have no idea who you are yet, you're just being helpful basically.
Then as they move down, middle of the funnel, M.O.F.U. they want more specifics, solutions.
Okay, so that's where things like case studies or maybe webinars fit in deeper dives showing your
expertise more directly. Yeah, exactly. And then bottom of the funnel, B-O-F-U. That's the decision
point you're trying to get them across the line. Right. Product comparisons, free trials, demos,
(02:44):
maybe, stuff that helps them choose. Now something Byer really stresses across all these stages is
having clear calls to action. CTAs. Oh, absolutely crucial. These prompts that tell people what to do next.
Like guide them to a specific landing page where they can say, download something.
If they give you their contact info, that gated content idea. That's non-negotiable.
(03:05):
Really? You can have the best content ever, but if you don't ask people to do something and make it
easy, well, you won't get leads. So building on that Byer also talks about paid advertising as
another core strategy. How does that fit in for 2025? Well, the big advantage with paid ads like on Google
or social platforms is the targeting, isn't it? You can get super specific reaching certain
(03:26):
demographics or people actively searching for something very particular. Byer mentions different
ad types like search ads offering maybe a free resource, an ebook or a checklist. Yeah, in exchange
for contact details. And what's interesting there for 2025 is Byer's point about matching the offer
in the ad to where the user seems to be. So offering that gated content via search ad,
(03:48):
it suggests the person is actively looking for a solution now. They're probably a warmer lead.
Okay, make sense. Then you've got social media ads powerful for reaching people based on interests.
Yeah. And you can even put lead forms right in the ad on Facebook or LinkedIn.
So they don't even have to leave the platform smooth. Very smooth. And don't forget remarketing.
(04:09):
Those ads that follow you around, oh yeah, I know those they can be super effective for bringing
back people who've already visited your site. And Byer says for 2025, they're getting smarter,
like showing personalized messages based on exactly what pages someone looked at.
And Byer has a specific tip here, doesn't he? Create hyper targeted Google ads focused on sales
qualified leads. Sounds like really trying to make that ad spend count. Yeah, maximum efficiency,
(04:35):
reaching the people most likely to actually buy something. What are the hurdles there, though?
Getting that specific with targeting. That's a good point. It requires a really deep understanding
of your ideal customer. They're online habits. What they search for setting up those super-specific
keywords and audience rules and then constantly tweaking them. It takes work on going work.
Right. It's not set and forget. Okay. Moving on to social media marketing itself.
(04:58):
Byer positions it as more than just, you know, getting your name out there in 2025.
Yeah, definitely platforms like LinkedIn, Facebook, they're vital for actually connecting with potential
customers, building a community. And Byer mentions using lead magnets strategically here too,
not just content downloads, but maybe registration for online events, or even referral coupons to
get people sharing incentives. Yeah. And how you engage matters now. Short videos, interactive stories,
(05:24):
live Q&As, they grab attention better than just like a static post. Plus, using the platform's own
tools, those LinkedIn lead gen forms, Facebook lead ads we mentioned makes it seamless for users
to hand over their info. Frictionless. Exactly. And that tip about social proof. Customer reviews,
testimonials, increasingly important for building trust in that noisy 2025 social space.
(05:46):
Yeah. Seeing other people vouch for you makes a huge difference. Okay. Email marketing. It's been
around forever. But Byer says it's still incredibly effective in 2025. Why do you think that is?
Because it's direct. It's personal. It lets you nurture leads over time. But for 2025,
it's less about those huge email blasts and much more about targeted segmented content. Building
(06:09):
a good list is still step one, of course. Byer stress is offering real value for that email address,
good opt-in forms, solid incentives. And once you have the list, segmenting it is key,
according to Byer, based on interests or maybe how they've interacted with your site or demographics.
Right. So you send messages that are actually relevant to them. And I like the point about
using triggers automated emails based on actions. Like the classic abandoned cart email. Exactly.
(06:34):
That kind of thing. Personalization seems to be the absolute key for email in 2025. And Byer
mentions tools like MailChimp for automating these workflows, which saves a ton of time and keeps
things consistent. Automation is huge for scaling, I imagine. Okay. So all these channels, SEO, ads,
social email, they often lead somewhere specific, right? Landing pages. What makes a landing
(06:56):
cage really work for lead gen in 2025? Well, it was only jobs to convert that visitor into a lead.
That's it. So Byer emphasizes optimizing them like crazy. You need a killer headline, clear value
prop. You need obvious persuasive CPAs tell them exactly what to do and get rid of distractions.
Anything that pulls their eye away from the main goal. Keep it focused. And the CTA language itself
(07:17):
matters to you, right? Action words. Yeah. Action oriented benefit driven. Download your free
guide now. Sign up for instant access today. Stuff like that. And Byer really pushes a B testing
here. Testing different headlines, maybe different form layouts, button colors, see what actually
works best for your audience. Find out what gets the best conversion rate and tools like Unbounce
are mentioned for making that easier. Building and testing those pages. Right. Specialized tools can
(07:40):
really speed things up. Right. Now another interesting strategy Byer covers for 2025 is webinars
and online events. Seems more interactive. Yeah. A bit more personal than just reading something.
Exactly. You get direct engagement, live Q&A, deeper interaction. And of course, people have to
register. So you capture their contact info built in lead generation. Bingo. Byer suggests creating
(08:03):
specific ad campaigns to promote these events to the right crowd and getting good knowledgeable speakers
is key. Also, make registration easy. Follow up afterwards. And Byer's strategic point for 2025 is
using these events earlier in the funnel for awareness for consideration by offering real value,
real solutions. Gotcha. Okay. Last core strategy by our mentions. Referral programs.
(08:28):
Basically getting your happy customers to bring in new leads for you. How do you make that work
in 2025? Well, word amount is still incredibly powerful. Maybe even more so now with all the digital
noise. If you incentivize your happy clients to refer people, you're tapping into trust. That's
gold. Byer says make the referral process super simple. Promote the program everywhere. And there are
(08:48):
tools for this too, like referral candy to automate tracking and rewards. Yeah. Automation helps manage
it. And a neat tip for 2025 buyer ads. Highlight how many happy users you already have. That social
proof encourages others to join the referral program. Okay. So those are the main pillars,
buyer outlines. But then the article gets into some more advanced techniques that seem pretty
(09:08):
critical for 2025. Personalization is a big one. Sounds like it goes way beyond just using someone's
first name. Oh, absolutely. In 2025, people expect experiences tailored just for them.
Buyer gives examples like website content that changes based on what a visitor looked at before.
Or personalized pop-ups offering something super relevant. Email campaigns triggered by specific
(09:32):
actions. Even ads using location or behavior data more effectively. So it's about making
everything feel relevant to the individual. Exactly. The big takeaway is that this deeper
personalization really boosts ROI. And AI, artificial intelligence, is making it more feasible to do
this at scale. And AB testing comes up again. You mentioned it for landing pages. But it sounds like
buyer sees it as a broader principle for optimizing everything in 2025. Precisely. It's about not guessing.
(09:58):
It's about making decisions based on data. Compare version A versus version B of, well, anything.
Yeah. Landing pages, CTAs, email subject lines, even how you display testimonials or reviews.
See what actually performs better. Buyer mentions testing social proof elements specifically,
using tools like Trust Mary or Google Optimize to run those tests. Makes sense. Measure, test,
(10:21):
improve. Okay, looking even further ahead, Buyer talks a lot about AI and chat bots playing a
bigger role. This feels like a potential game changer for 2025 and beyond. How is AI shaping
things? It's already making a big impact mainly through automation and deeper insights. Buyer talks
about AI analyzing tons of behavioral data. Tools like deep seek are mentioned for creating
(10:42):
customized AI bots for more personal interactions. In chat bots. They're getting smarter. Yeah,
much more sophisticated. Engaging visitors in real time, offering recommendations, answering questions
instantly. Platforms like sales panel and intercom are using more AI to make those chat interactions
feel less robotic and more genuinely helpful, which helps capture and qualify leads better.
(11:04):
Buyer definitely sees AI becoming even more central in 2025. Okay, so putting all this into practice
often means using the right tools. Buyer is quite a few. HubSpot comes up as a central hub for
in-down marketing, right? Including lead gen. That's right. HubSpot's like an all-in-one suite.
Lead capture forms, email, analytics. It covers a lot for managing inbound efforts. And salespanel
(11:26):
seems more focused specifically on the lead gen part, especially using AI. Exactly.
Salespanel digs deeper into understanding website visitors, using AI for segmentation and giving
you real time insights on lead interest. Then there's TrustMerry for social proof collecting and
showing reviews. Unbounce for those high converting landing pages we talked about. OptinMonster for
growing the email list via forms and pop-ups. MailChimp for email automation. Intercom for chat bots
(11:52):
and messaging. Yeah, quite the toolkit. And LinkedIn sales navigator, specifically for BDB lead gen
on LinkedIn. Buyer also throws in a few others, clay, paper form, mail shake, belkins for more niche
tasks like forms or outreach. And he suggests maybe trying a free trial of something like salespanel
if you want to explore AI-driven lead gen. Trying tools out, especially with free trials,
(12:15):
is smart. See what fits your needs, your budget. But tools aren't only one piece. You absolutely
have to know of what you're doing is actually working. Which brings us to measurement and analysis
in 2025. Right. Tracking performance. Buyer highlights key performance indicators KPIs. First up,
conversion rate. That's the percentage of visitors who do the thing you want them to do. Yeah.
(12:36):
Fill out a form, request a demo. Exactly. It tells you how effective your tactics are. Low conversion
rate. Maybe your targeting is off or the offer isn't compelling or the landing page is confusing.
Another big one by our mentions is cost per lead CPL. How much does it cost you on average to get one lead?
Vital for knowing if you're spending wisely. And lead quality score. That sounds important for 2025.
(12:58):
Not just getting leads, but getting good leads. Precisely. It's about figuring out how likely a lead is
to actually become a customer. Helped you prioritize where your sales team should focus their effort.
And ultimately, it all comes down to return on investment ROI. Are your campaigns actually making
money? Buyer recommends using analytics tools. Google Analytics, HubSpot, Sales Panel to keep a
(13:20):
constant eye on these KPIs and keep improving. Okay. Looking to the future now, buyer points out
some key trends shaping lead gen for 2025 and probably beyond more AI and machine learning seems
like a definite theme for better lead scoring, more hyper personalization tools like sales panel
and deep seek again. Yeah. The potential there is huge understanding intent predicting behavior
(13:43):
with more accuracy. It allows for much smarter, more effective engagement. Voice search optimization
is another one. More people using Alexa or Siri to search online. That's got to impact SEO strategies
for 2025 rate. No doubt. How people phrase questions verbally is different from typing. And then there's
the rise of interactive content. Things like quizzes, polls, maybe even AR, augmented reality. Using those
(14:03):
to grab attention and generate leads in a more engaging way. Yeah. Less passive consumption, more
active participation. Exactly. It ties into that broader 2025 trend, creating dynamic,
personalized experiences that pull the audience in. And it all circles back to hyper personalization.
Using all that data, all that AI to tailor everything across the entire customer journey.
(14:26):
Buyers core message seems to be adapt to these changes, embrace these technologies or risk
getting left behind in 2025. So wrapping up our deep dive into Jeff Buyers take on lead generation in 2025.
It's clear it's well complex, it's dynamic. You need that blend of the basics, good SEO,
solid content, plus effective paid ads, social media presence, smart email nurturing.
(14:50):
And increasingly layering on those advanced techniques, personalization.ai, you really need a
multifaceted approach. Right. But hopefully by breaking down these strategies, the tools,
the trends, buyer highlights, you the listener feel better equipped now, better equipped to think
strategically about connecting with your audience online and turning that initial interest into actual
valuable leads. Absolutely. Understanding these pieces is the first step towards building a more
(15:15):
effective lead generation engine for your own business. So here's something to think about.
Which of those advanced techniques we discussed, maybe that really deep personalization or perhaps
experimenting with AI or even trying some interactive content, which one feels like it has the most
immediate potential for you to change how you connect with your audience. What's one small,
(15:35):
manageable experiment you could potentially run, maybe even starting today or this week,
just to explore one of those areas a bit further and see what happens.
Reach out to us at jbuyer.com for comments and questions. Follow us at buyer company on social media,
and if you'd be so kind, please rate and review us in your podcast app.
[MUSIC]
Welcome back to Digital Rage. I'm Jeff the producer here at Byer Company.
(00:04):
On the pod today we're talking about the latest trends in lead generation
from traditional methods like SEO and PPC
and content marketing to more modern approaches with personalization and AI tools.
As with all lead generation analytics is crucial
in attributing those leads to campaigns and sources
identifying what's working. Let's get into it.
(00:28):
Welcome you. So you've pointed us towards a really interesting piece.
Jeff Byer's lead generation in 2025, powerful digital marketing strategies.
Our mission today really is to cut through it all. Yeah. Extract those vital insights you need
for figuring out how to effectively attract potential customers online right now.
(00:49):
Absolutely. And lead generation, I mean at its core it's about
finding people who aren't yet customers, identifying them
and then kind of nurturing their interest in your product or service.
Right. Turning strangers into prospects. Exactly.
And Byer's article looking at 2025 really underlines how much this depends on digital channels.
You know, search engines, social media, email, using those to make the connection.
(01:12):
Okay. Let's dive into that. Byer lays out some core strategies, some key channels.
First one up SEO, search engine optimization and content marketing.
Feels like that's still foundational yet. Oh, totally foundational.
But maybe evolving. I think about you have a question of problem.
What's the first thing you do? Google it or search somewhere online.
Right. So optimizing your website SEO makes it more likely you're the answer they find organically.
(01:35):
But it's not just having a site. The value and a content you offer like blog posts, maybe ebooks.
That's what grabs them keeps them engaged shows them how you can help at different points in their
their journey. Their decision making process.
Precisely. And Byer really flags for 2025 the growing importance of user intent.
It's not just matching keywords anymore. It's like, what are they really trying to do?
(01:58):
That makes a lot of sense. Solve the problem. Don't just match the words.
And I like how Byer breaks down the content by funnel stage. That's helpful.
So top of the funnel, T.O.F.U. they call it sometimes, right? That's the initial awareness education
piece like broad blogs videos. Exactly right. T.O.F.U. is casting that wide net.
You're attracting people who might have a problem you can solve.
(02:19):
Even if they have no idea who you are yet, you're just being helpful basically.
Then as they move down, middle of the funnel, M.O.F.U. they want more specifics, solutions.
Okay, so that's where things like case studies or maybe webinars fit in deeper dives showing your
expertise more directly. Yeah, exactly. And then bottom of the funnel, B-O-F-U. That's the decision
point you're trying to get them across the line. Right. Product comparisons, free trials, demos,
(02:44):
maybe, stuff that helps them choose. Now something Byer really stresses across all these stages is
having clear calls to action. CTAs. Oh, absolutely crucial. These prompts that tell people what to do next.
Like guide them to a specific landing page where they can say, download something.
If they give you their contact info, that gated content idea. That's non-negotiable.
(03:05):
Really? You can have the best content ever, but if you don't ask people to do something and make it
easy, well, you won't get leads. So building on that Byer also talks about paid advertising as
another core strategy. How does that fit in for 2025? Well, the big advantage with paid ads like on Google
or social platforms is the targeting, isn't it? You can get super specific reaching certain
(03:26):
demographics or people actively searching for something very particular. Byer mentions different
ad types like search ads offering maybe a free resource, an ebook or a checklist. Yeah, in exchange
for contact details. And what's interesting there for 2025 is Byer's point about matching the offer
in the ad to where the user seems to be. So offering that gated content via search ad,
(03:48):
it suggests the person is actively looking for a solution now. They're probably a warmer lead.
Okay, make sense. Then you've got social media ads powerful for reaching people based on interests.
Yeah. And you can even put lead forms right in the ad on Facebook or LinkedIn.
So they don't even have to leave the platform smooth. Very smooth. And don't forget remarketing.
(04:09):
Those ads that follow you around, oh yeah, I know those they can be super effective for bringing
back people who've already visited your site. And Byer says for 2025, they're getting smarter,
like showing personalized messages based on exactly what pages someone looked at.
And Byer has a specific tip here, doesn't he? Create hyper targeted Google ads focused on sales
qualified leads. Sounds like really trying to make that ad spend count. Yeah, maximum efficiency,
(04:35):
reaching the people most likely to actually buy something. What are the hurdles there, though?
Getting that specific with targeting. That's a good point. It requires a really deep understanding
of your ideal customer. They're online habits. What they search for setting up those super-specific
keywords and audience rules and then constantly tweaking them. It takes work on going work.
Right. It's not set and forget. Okay. Moving on to social media marketing itself.
(04:58):
Byer positions it as more than just, you know, getting your name out there in 2025.
Yeah, definitely platforms like LinkedIn, Facebook, they're vital for actually connecting with potential
customers, building a community. And Byer mentions using lead magnets strategically here too,
not just content downloads, but maybe registration for online events, or even referral coupons to
get people sharing incentives. Yeah. And how you engage matters now. Short videos, interactive stories,
(05:24):
live Q&As, they grab attention better than just like a static post. Plus, using the platform's own
tools, those LinkedIn lead gen forms, Facebook lead ads we mentioned makes it seamless for users
to hand over their info. Frictionless. Exactly. And that tip about social proof. Customer reviews,
testimonials, increasingly important for building trust in that noisy 2025 social space.
(05:46):
Yeah. Seeing other people vouch for you makes a huge difference. Okay. Email marketing. It's been
around forever. But Byer says it's still incredibly effective in 2025. Why do you think that is?
Because it's direct. It's personal. It lets you nurture leads over time. But for 2025,
it's less about those huge email blasts and much more about targeted segmented content. Building
(06:09):
a good list is still step one, of course. Byer stress is offering real value for that email address,
good opt-in forms, solid incentives. And once you have the list, segmenting it is key,
according to Byer, based on interests or maybe how they've interacted with your site or demographics.
Right. So you send messages that are actually relevant to them. And I like the point about
using triggers automated emails based on actions. Like the classic abandoned cart email. Exactly.
(06:34):
That kind of thing. Personalization seems to be the absolute key for email in 2025. And Byer
mentions tools like MailChimp for automating these workflows, which saves a ton of time and keeps
things consistent. Automation is huge for scaling, I imagine. Okay. So all these channels, SEO, ads,
social email, they often lead somewhere specific, right? Landing pages. What makes a landing
(06:56):
cage really work for lead gen in 2025? Well, it was only jobs to convert that visitor into a lead.
That's it. So Byer emphasizes optimizing them like crazy. You need a killer headline, clear value
prop. You need obvious persuasive CPAs tell them exactly what to do and get rid of distractions.
Anything that pulls their eye away from the main goal. Keep it focused. And the CTA language itself
(07:17):
matters to you, right? Action words. Yeah. Action oriented benefit driven. Download your free
guide now. Sign up for instant access today. Stuff like that. And Byer really pushes a B testing
here. Testing different headlines, maybe different form layouts, button colors, see what actually
works best for your audience. Find out what gets the best conversion rate and tools like Unbounce
are mentioned for making that easier. Building and testing those pages. Right. Specialized tools can
(07:40):
really speed things up. Right. Now another interesting strategy Byer covers for 2025 is webinars
and online events. Seems more interactive. Yeah. A bit more personal than just reading something.
Exactly. You get direct engagement, live Q&A, deeper interaction. And of course, people have to
register. So you capture their contact info built in lead generation. Bingo. Byer suggests creating
(08:03):
specific ad campaigns to promote these events to the right crowd and getting good knowledgeable speakers
is key. Also, make registration easy. Follow up afterwards. And Byer's strategic point for 2025 is
using these events earlier in the funnel for awareness for consideration by offering real value,
real solutions. Gotcha. Okay. Last core strategy by our mentions. Referral programs.
(08:28):
Basically getting your happy customers to bring in new leads for you. How do you make that work
in 2025? Well, word amount is still incredibly powerful. Maybe even more so now with all the digital
noise. If you incentivize your happy clients to refer people, you're tapping into trust. That's
gold. Byer says make the referral process super simple. Promote the program everywhere. And there are
(08:48):
tools for this too, like referral candy to automate tracking and rewards. Yeah. Automation helps manage
it. And a neat tip for 2025 buyer ads. Highlight how many happy users you already have. That social
proof encourages others to join the referral program. Okay. So those are the main pillars,
buyer outlines. But then the article gets into some more advanced techniques that seem pretty
(09:08):
critical for 2025. Personalization is a big one. Sounds like it goes way beyond just using someone's
first name. Oh, absolutely. In 2025, people expect experiences tailored just for them.
Buyer gives examples like website content that changes based on what a visitor looked at before.
Or personalized pop-ups offering something super relevant. Email campaigns triggered by specific
(09:32):
actions. Even ads using location or behavior data more effectively. So it's about making
everything feel relevant to the individual. Exactly. The big takeaway is that this deeper
personalization really boosts ROI. And AI, artificial intelligence, is making it more feasible to do
this at scale. And AB testing comes up again. You mentioned it for landing pages. But it sounds like
buyer sees it as a broader principle for optimizing everything in 2025. Precisely. It's about not guessing.
(09:58):
It's about making decisions based on data. Compare version A versus version B of, well, anything.
Yeah. Landing pages, CTAs, email subject lines, even how you display testimonials or reviews.
See what actually performs better. Buyer mentions testing social proof elements specifically,
using tools like Trust Mary or Google Optimize to run those tests. Makes sense. Measure, test,
(10:21):
improve. Okay, looking even further ahead, Buyer talks a lot about AI and chat bots playing a
bigger role. This feels like a potential game changer for 2025 and beyond. How is AI shaping
things? It's already making a big impact mainly through automation and deeper insights. Buyer talks
about AI analyzing tons of behavioral data. Tools like deep seek are mentioned for creating
(10:42):
customized AI bots for more personal interactions. In chat bots. They're getting smarter. Yeah,
much more sophisticated. Engaging visitors in real time, offering recommendations, answering questions
instantly. Platforms like sales panel and intercom are using more AI to make those chat interactions
feel less robotic and more genuinely helpful, which helps capture and qualify leads better.
(11:04):
Buyer definitely sees AI becoming even more central in 2025. Okay, so putting all this into practice
often means using the right tools. Buyer is quite a few. HubSpot comes up as a central hub for
in-down marketing, right? Including lead gen. That's right. HubSpot's like an all-in-one suite.
Lead capture forms, email, analytics. It covers a lot for managing inbound efforts. And salespanel
(11:26):
seems more focused specifically on the lead gen part, especially using AI. Exactly.
Salespanel digs deeper into understanding website visitors, using AI for segmentation and giving
you real time insights on lead interest. Then there's TrustMerry for social proof collecting and
showing reviews. Unbounce for those high converting landing pages we talked about. OptinMonster for
growing the email list via forms and pop-ups. MailChimp for email automation. Intercom for chat bots
(11:52):
and messaging. Yeah, quite the toolkit. And LinkedIn sales navigator, specifically for BDB lead gen
on LinkedIn. Buyer also throws in a few others, clay, paper form, mail shake, belkins for more niche
tasks like forms or outreach. And he suggests maybe trying a free trial of something like salespanel
if you want to explore AI-driven lead gen. Trying tools out, especially with free trials,
(12:15):
is smart. See what fits your needs, your budget. But tools aren't only one piece. You absolutely
have to know of what you're doing is actually working. Which brings us to measurement and analysis
in 2025. Right. Tracking performance. Buyer highlights key performance indicators KPIs. First up,
conversion rate. That's the percentage of visitors who do the thing you want them to do. Yeah.
(12:36):
Fill out a form, request a demo. Exactly. It tells you how effective your tactics are. Low conversion
rate. Maybe your targeting is off or the offer isn't compelling or the landing page is confusing.
Another big one by our mentions is cost per lead CPL. How much does it cost you on average to get one lead?
Vital for knowing if you're spending wisely. And lead quality score. That sounds important for 2025.
(12:58):
Not just getting leads, but getting good leads. Precisely. It's about figuring out how likely a lead is
to actually become a customer. Helped you prioritize where your sales team should focus their effort.
And ultimately, it all comes down to return on investment ROI. Are your campaigns actually making
money? Buyer recommends using analytics tools. Google Analytics, HubSpot, Sales Panel to keep a
(13:20):
constant eye on these KPIs and keep improving. Okay. Looking to the future now, buyer points out
some key trends shaping lead gen for 2025 and probably beyond more AI and machine learning seems
like a definite theme for better lead scoring, more hyper personalization tools like sales panel
and deep seek again. Yeah. The potential there is huge understanding intent predicting behavior
(13:43):
with more accuracy. It allows for much smarter, more effective engagement. Voice search optimization
is another one. More people using Alexa or Siri to search online. That's got to impact SEO strategies
for 2025 rate. No doubt. How people phrase questions verbally is different from typing. And then there's
the rise of interactive content. Things like quizzes, polls, maybe even AR, augmented reality. Using those
(14:03):
to grab attention and generate leads in a more engaging way. Yeah. Less passive consumption, more
active participation. Exactly. It ties into that broader 2025 trend, creating dynamic,
personalized experiences that pull the audience in. And it all circles back to hyper personalization.
Using all that data, all that AI to tailor everything across the entire customer journey.
(14:26):
Buyers core message seems to be adapt to these changes, embrace these technologies or risk
getting left behind in 2025. So wrapping up our deep dive into Jeff Buyers take on lead generation in 2025.
It's clear it's well complex, it's dynamic. You need that blend of the basics, good SEO,
solid content, plus effective paid ads, social media presence, smart email nurturing.
(14:50):
And increasingly layering on those advanced techniques, personalization.ai, you really need a
multifaceted approach. Right. But hopefully by breaking down these strategies, the tools,
the trends, buyer highlights, you the listener feel better equipped now, better equipped to think
strategically about connecting with your audience online and turning that initial interest into actual
valuable leads. Absolutely. Understanding these pieces is the first step towards building a more
(15:15):
effective lead generation engine for your own business. So here's something to think about.
Which of those advanced techniques we discussed, maybe that really deep personalization or perhaps
experimenting with AI or even trying some interactive content, which one feels like it has the most
immediate potential for you to change how you connect with your audience. What's one small,
(15:35):
manageable experiment you could potentially run, maybe even starting today or this week,
just to explore one of those areas a bit further and see what happens.
Reach out to us at jbuyer.com for comments and questions. Follow us at buyer company on social media,
and if you'd be so kind, please rate and review us in your podcast app.
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