March 12, 2025 • 19 mins
Byer Co, a Los Angeles-based web design company, emphasizes the importance of a strong digital presence for businesses in the competitive LA market. Their services include custom website development, branding, SEO, and digital marketing, tailored to each client's unique needs. The company showcases its expertise through case studies, highlighting successful projects with vegan restaurants and fitness studios. Byer Co also provides insightful blog posts and answers frequently asked questions about web design, SEO, and related costs. They stress the value of modern aesthetics, user experience, and mobile-first design, with the ultimate goal of elevating a business's online presence. Byer Co aims to be a trusted partner for businesses seeking to thrive in the digital landscape, offering tailored services that resonate with Los Angeles audiences.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
>> Jeff (00:01):
Welcome back to the all new Digital Rage. I'm Jeff, the producer here at
Buyer company. Today we have a special midweek episode to
serve as an example of local visibility optimization.
We generated a page for Los Angeles web design
and produced this episode to distribute everywhere.
If you want more information about visibility optimization,
you can go back and check out episode two of the Digital
(00:22):
Rage podcast. And here we go with Los
Angeles. Okay, so we're diveing
deep today, really unpacking all the stuff he sent over and
pulling out what really matters.
>> Speaker B (00:31):
Sounds good.
>> Jeff (00:32):
Specifically, we're looking at web design, but, not just web
design in general. We're zeroing in on the Los Angeles scene.
>> Speaker B (00:38):
Makes sense.
>> Jeff (00:39):
And our goal, as always, is to make sure
you walk away with, well, with the insights that you
really need.
>> Speaker B (00:45):
Right.
>> Jeff (00:46):
So, I think it's fair to say that in today's world,
like pretty much every business needs a strong
online presence, right?
>> Speaker B (00:53):
Absolutely. it's pretty much non negotiable these.
>> Jeff (00:56):
Days, especially in a city like la. Right. I mean, it's such
a competitive market.
>> Speaker B (01:00):
Oh yeah. Think about it. You've got everything here, right?
Entertainment, tech, tons of retail, restaurants, the whole nine
yards all happening here. Exactly. And in that kind of
environment, just having a website isn't enough anymore.
>> Jeff (01:12):
Right. It needs to be like a serious asset.
>> Speaker B (01:14):
That's it. It has to be working hard for you, you know, bringing in
customers, building your brand, the whole deal.
>> Jeff (01:19):
So that brings us to Bayer company, a web design
company based right here in Los Angeles. That's, you know,
they've really made a name for themselves.
>> Speaker B (01:26):
They have.
>> Jeff (01:27):
And I think they're a perfect lens to look at, what's
going on in la. Web design, what makes it unique.
>> Speaker B (01:32):
Right. They're right in the fick of it.
>> Jeff (01:33):
So let's jump in.
What would you say is like the driving force behind
the Los Angeles web design scene?
>> Speaker B (01:40):
Well, you know, everyone knows LA is a creative hub,
Right. It's Hollywood, it's the entertainment industry.
>> Jeff (01:45):
Right.
>> Speaker B (01:46):
But it goes way beyond that. There's this energy,
this innovative spirit that goes way beyond the
movies.
>> Jeff (01:52):
And that influences the web design too.
>> Speaker B (01:54):
Absolutely. It's like infused in the DNA of the
whole scene here.
>> Jeff (01:57):
So it's not just about making things look pretty.
>> Speaker B (02:00):
No, no. It's about taking that creative energy, that
artistic vision, and then blending it with really
cutting edge technology.
>> Jeff (02:07):
Right. Like a powerful combo.
>> Speaker B (02:08):
Exactly. It's not just about aesthetics, it's about the
user experience, making sure things are functional, making sure
the sight works.
>> Jeff (02:15):
Right. It have to be both beautiful and brain.
>> Speaker B (02:17):
I like that. Yeah, both beautiful and brainy.
>> Jeff (02:20):
Okay, so we got this creative energy, we've got the tech. Know
how? What else stands out about the LA
web design scene?
>> Speaker B (02:27):
Well, I'd say it's the diversity. There'so many different
players here, different types of companies. Yeah. You've got small
boutique agencies, you've got larger firms
that offer the whole range of services, each with their
own.
>> Jeff (02:38):
Like special sauce.
>> Speaker B (02:40):
Exactly. And they all contribute to this, like this
constantly evolving landscape.
>> Jeff (02:44):
Looking at the material you sent, I was struck by the fact that a lot
of LA designers have a real understanding
of, the local culture, the
nuances of la.
>> Speaker B (02:54):
Oh, yeah, that's huge.
>> Jeff (02:56):
It makes sense, right? I mean, LA has its own vibe, it
does its own trends, its own, I don't know, its
own way of doing things.
>> Speaker B (03:02):
You got it. And a website that captures that,
that speaks to that, it's going toa resonate a lot more with
people here.
>> Jeff (03:09):
Right. It's like speaking their language.
>> Speaker B (03:10):
Exactly. And that can translate into better engagement,
more customers, you know, real results.
>> Jeff (03:16):
And we can't forget about the competition.
>> Speaker B (03:18):
Oh, the competition is fierce.
>> Jeff (03:19):
Like next level.
>> Speaker B (03:21):
Next level. Yeah, because everyone wants to be in la, everyone
wants a piece of the pie.
>> Jeff (03:25):
But that's got to be good for businesses, right?
>> Speaker B (03:27):
It is, because that high level of competition, it
pushes everyone to up their game.
>> Jeff (03:31):
They have to keep innovating.
>> Speaker B (03:32):
Exactly. They have to stay ahead of the trends, they have to offer
better services.
>> Jeff (03:36):
So if you're a business looking for a web designer in
la, you're really spoiled for choice.
>> Speaker B (03:42):
You are. But that also means you really need to know what you're looking
for.
>> Jeff (03:45):
Right. You can't just pick someone at random.
>> Speaker B (03:47):
No. You need to do your research, look at their
portfolios, read reviews and make sure they're the right fit
for you.
>> Jeff (03:53):
Okay, so let's talk about the
importance of having a strong digital
presence for businesses in la.
>> Speaker B (04:00):
Okay, let's do it.
>> Jeff (04:01):
Like, why is it so crucial in this
specific market?
>> Speaker B (04:06):
Well, like we just talked about, the competition is fierce,
right?
>> Jeff (04:09):
Yeah.
>> Speaker B (04:10):
So your website, it's not just a nice to have,
it's your digital storefront. It's the first
impression you make.
>> Jeff (04:16):
It's like your virtual handshake.
>> Speaker B (04:18):
Exactly. And if that handshake is weak, or if your
storefront looks, I don't know.
>> Jeff (04:23):
Run down, people are going toa move on.
>> Speaker B (04:24):
They are. They'renna go to your competitor who has
a website that's engaging, that's easy to
use, that looks Amazing. On their
phone.
>> Jeff (04:33):
Right. Because everyone's on their phone these days.
>> Speaker B (04:35):
Everyone. Yeah. So you've got to make sure your website is
optimized for mobile.
>> Jeff (04:39):
And it's not just about the website itself. Right. There's all the digital
marketing stuff too.
>> Speaker B (04:43):
Oh yeah, that's huge.
>> Jeff (04:45):
Social media, SEO, all of that, it's all
connected. And in la, where you've got so
many people and so many businesses all vying for
attention, you've got to stand out. You really do.
Okay, let's talk about buyer co specifically.
>> Speaker B (04:58):
Okay, let's dive in.
>> Jeff (04:59):
What's their like, their philosophy, their approach
to web design?
>> Speaker B (05:03):
Well, they're not just about building websites, they're about crafting
digital experiences.
>> Jeff (05:07):
Okay. So it's more than just like coding.
>> Speaker B (05:09):
And design, it's about the whole package. They're
really focused on telling your brand story, on
making an emotional connection with your
audience.
>> Jeff (05:18):
And they tailor their approach to each client.
>> Speaker B (05:21):
Absolutely. They understand that a startup is
going to have different needs than say
a big corporation.
>> Jeff (05:29):
Right.
>> Speaker B (05:29):
And they take the time to really
understand your business, your goals and then they create a website that
reflects that.
>> Jeff (05:36):
S a very personalized approach.
>> Speaker B (05:38):
Very personalized. And they've got a really talented team,
you know, people who are passionate about
design, about technology, about staying ahead of
the curve.
>> Jeff (05:47):
And they have the results to back it up.
>> Speaker B (05:49):
They do. They have a really impressive portfolio of
past work and they've got a lot.
>> Jeff (05:53):
Of happy clients, which is always a good sign.
>> Speaker B (05:56):
It is.
>> Jeff (05:56):
And the material also mentioned that they're very client
centric.
>> Speaker B (06:00):
Oh yeah. Communication is key for them.
>> Jeff (06:02):
They collaborate with their clients throughout the whole process.
>> Speaker B (06:04):
They do. It's not like they just disappear into a black box and come back
with a finished product.
>> Jeff (06:09):
They keep you in the loop.
>> Speaker B (06:10):
Absolutely. And they also offer really great post
launch support which is so important.
>> Jeff (06:15):
It is. Because a website, it's
not like a set it and forget it kind of thing.
>> Speaker B (06:20):
No, it needs to be maintained, updated and they're there
to help you with that.
>> Jeff (06:24):
Okay, let's get into the nitty gritty. What specific
services do they offer?
>> Speaker B (06:28):
Okay, so at the core you've got
web design and development.
>> Jeff (06:33):
That's the like building the website part.
>> Speaker B (06:35):
Exactly. But then they also offer branding and design which is
all about creating a, ah, visual identity for your business.
>> Jeff (06:41):
Right. Like your logo, your colors, all of that.
>> Speaker B (06:43):
Yeah. And then they have a whole suite of digital
marketing services, social media marketing,
pay per click advertising, which is PPC,
B2B, search engine optimization or
B2B SEO.
>> Jeff (06:56):
They do SEO.
>> Speaker B (06:57):
They do, and they're really good at it.
>> Jeff (06:59):
I mean, SEO is so important.
>> Speaker B (07:01):
It is. Especially in la.
>> Jeff (07:02):
Okay, what else?
>> Speaker B (07:03):
They also offer visibility optimization, e commerce
marketing for online stores, digital marketing,
strategy and planning, content writing, email
marketing, even white label digital marketing.
>> Jeff (07:14):
Wow, that's a lot.
>> Speaker B (07:15):
It is. They really cover everything.
>> Jeff (07:17):
So if you need help with your online presence, they're pretty much a one stop
shop.
>> Speaker B (07:20):
Pretty much, yeah.
>> Jeff (07:21):
Let's dig a little deeper into some of these services.
>> Speaker B (07:23):
Okay, which one you want to start with?
>> Jeff (07:24):
Let's talk about custom website development.
>> Speaker B (07:26):
Okay, so with custom web development, it's all about
creating a website that's totally unique to you.
>> Jeff (07:32):
Buildilt from scratch, not just like a template or something?
>> Speaker B (07:35):
No, no. It's all custom code, custom design,
everything.
>> Jeff (07:38):
And what are some of the key things they focus on?
>> Speaker B (07:41):
Responsiveness is huge. So the website looks
great on any device, whether it's a phone, a
tablet, a laptop, whatever.
>> Jeff (07:49):
Right. Because everyone's using different devices these days.
>> Speaker B (07:51):
Exactly. And they also really emphasize
user friendliness, making sure the site is
easy to navigate, that it loads quickly.
>> Jeff (07:59):
Because no one wants to wait around for a slow website.
>> Speaker B (08:02):
No one. And they also make sure the website is scalable so it can
grow as your business grows.
>> Jeff (08:07):
So you don't have to like start over from scratch if your needs
change.
>> Speaker B (08:10):
Exactly. And they're really big on integration too, making sure your
website can connect with other systems you might be using, like your
CRM or your eco commerce platform.
>> Jeff (08:18):
And they build in security too, right?
>> Speaker B (08:20):
Oh yeah. Secur is paramount. They make sure your website is protected from
hackers and all that bad stuff.
>> Jeff (08:24):
Okay, so it's a very comprehensive approach to building
a website.
>> Speaker B (08:28):
Very comprehensive.
>> Jeff (08:29):
What about branding and graphic design? How do they approach
that?
>> Speaker B (08:32):
Okay, so they start with your logo, Right? That's the
foundation of your brand, the visual identity. Yeah. And
then they build out from there, creating a consistent look and
feel across all your marketing materials, your website, your
social media, everything.
>> Jeff (08:45):
And the goal is to create something that's like
memorable. Right. Something that stands out.
>> Speaker B (08:50):
Definitely. They want to capture the essence of your brand and
communicate it in a way that's visually appealing, that
resonates with your target audience.
>> Jeff (08:58):
And they do that through like colors,
typography, imagery, all of that and
more.
Okay, let's move on to e commerce solutions.
>> Speaker B (09:07):
Sure. So if you're selling products online, buyerco can help
you create a digital storefront that's optimized for
conversions.
>> Jeff (09:13):
So people actually buy stuff.
>> Speaker B (09:15):
Exactly. They focus on making the Shopping experience as
smooth and easy as possible.
>> Jeff (09:19):
And they make sure it's secure.
>> Speaker B (09:21):
Oh yeah. Security is absolutely crucial for E commerce.
So they make sure your customer's payment information is
protected and they help with.
>> Jeff (09:27):
Inventory management and all that.
>> Speaker B (09:29):
They do. And they also offer things like personalized
product recommendations, which can really boost
sales.
>> Jeff (09:35):
And mobile optimization is key here too, right?
>> Speaker B (09:37):
Absolutely. Because so many people shop on their.
>> Jeff (09:39):
Phones these days and they provide analytics so you can track your
sales and see what's working.
>> Speaker B (09:44):
They do. So you can make data driven decisions about
your online store.
>> Jeff (09:48):
Okay, let's talk about their SEO services.
>> Speaker B (09:50):
Okay, so SEO is all about getting your
website to rank higher in search engine
results, like on Google.
>> Jeff (09:58):
So when people search for something related to your business,
your website shows up at the top.
>> Speaker B (10:03):
Exactly. And Byer company, they really know their stuff when
it comes to SEO.
>> Jeff (10:07):
What do they do specifically?
>> Speaker B (10:08):
Well, they start with keyword research, figuring out
what terms people are actually searching for.
>> Jeff (10:14):
So they know what to optimize your website for.
>> Speaker B (10:16):
Exactly. And then they do on page optimization, which is
like making sure your website's content is well
written, using the right keywords, that kind of thing.
>> Jeff (10:24):
And they also do off page optimization.
>> Speaker B (10:26):
They do. Which is like building backlinks from other
reputable websites.
>> Jeff (10:30):
And that helps your website rank higher.
>> Speaker B (10:32):
It does, because it shows Google that your website is
trustworthy and authoritative.
>> Jeff (10:36):
And they do local SEO too.
>> Speaker B (10:38):
They do. Which is super important for businesses that have a
physical location.
>> Jeff (10:42):
Right, because you want people to find you when they're searching for something nearby.
>> Speaker B (10:45):
Exactly. And they also focus on website speed
and mobile friendliness, which are really important for
SEO these days.
>> Jeff (10:52):
And they keep up with all the latest changes in the SEO world.
>> Speaker B (10:54):
Oh yeah. The SEO landscape is constantly changing, so they're
always learning and adapting.
>> Jeff (10:58):
Ok. Move on to their digital advertising
services.
>> Speaker B (11:01):
Okay, so this is all about paid advertising online,
like running ads on Google, Facebook, Instagram,
that kind of thing.
>> Jeff (11:08):
So you can reach a wider audience.
>> Speaker B (11:10):
Exactly. And Byer company, they're really strategic about it.
They make sure your ads are seen.
>> Jeff (11:15):
By the right people and they track the results.
>> Speaker B (11:17):
Absolutely. They use analytics to measure the
performance of your campaigns and make sure you're getting a good
return on your investment.
>> Jeff (11:25):
So you're not just throwing money away?
>> Speaker B (11:26):
No, no. It's all about data driven decision
making.
>> Jeff (11:30):
Okay, what about their content marketing services?
>> Speaker B (11:33):
Okay, so content marketing is all about creating
and sharing valuable content that
attracts and engages your target audience.
>> Jeff (11:41):
So like blog posts, articles, videos, that kind of
thing?
>> Speaker B (11:44):
Exactly. And buyer co, they have a team of writers
and content creators who can help you develop a content
strategy that aligns with your business goals.
>> Jeff (11:52):
And they make sure the content is like, high quality and
relevant.
>> Speaker B (11:56):
They do, because the goal is to establish your brand
as a thought leader, as a trusted source of information.
>> Jeff (12:02):
And that helps you build relationships with potential customers.
>> Speaker B (12:05):
Absolutely. And it also helps with SEO because Google
loves fresh, relevant content.
>> Jeff (12:10):
So it's a win, win.
Okay, last but not least, let's talk about their
animation, 3D and video services.
>> Speaker B (12:16):
Okay, so these services are all about creating
engaging visual content that helps you stand out from the
crowd.
>> Jeff (12:23):
Because everyone's bombarded with information these days.
>> Speaker B (12:26):
They are. So you need to find ways to cut through the
noise.
>> Jeff (12:29):
And video is a great way to do that.
>> Speaker B (12:31):
It is. In ber company they have a team of
animators and video producers who can create
everything from explainer
videos to product demos to full blown
marketing campaigns.
>> Jeff (12:43):
And they use 3D animation too.
>> Speaker B (12:45):
They do. Which can be really effective for
showcasing products and creating immersive
experiences.
>> Jeff (12:50):
It's like bringing your products to life.
>> Speaker B (12:52):
Exactly.
>> Jeff (12:53):
Okay, so it's pretty clear that BuyerCo offers a really
comprehensive range of services.
>> Speaker B (12:58):
They do. They really cover everything.
>> Jeff (12:59):
So if someone in LA is looking to hire a web
designer, what are some of the key things they should
be looking for?
>> Speaker B (13:05):
okay, so first and foremost, they need to look at the
designer'portfolio to.
>> Jeff (13:09):
See if their style is a good fit.
>> Speaker B (13:11):
Ah, yeah. And also to see if they have experience working with businesses
similar to yours.
>> Jeff (13:15):
And it's important to read client testimonials and reviews
too, right?
>> Speaker B (13:18):
Absolutely. Because that will give you a sense
of the designer reliability, their communication
style and the overall quality of their work.
>> Jeff (13:26):
And you should also make sure they offer a range of
services that align with your needs.
>> Speaker B (13:31):
Right. Because you might need more than just a basic website.
You might need SEO, content marketing,
social media management, all of that.
>> Jeff (13:39):
And communication is key, right?
>> Speaker B (13:40):
Absolutely. You want to make sure the designer responsive that they
listen to your ideas and that they keep you informed throughout the
process.
>> Jeff (13:47):
And finally, you want to make sure they have good project management
skills so.
>> Speaker B (13:50):
They can deliver the project on time and on budget.
>> Jeff (13:53):
Right. Because no one wants a project that drags on forever.
>> Speaker B (13:56):
No one.
>> Jeff (13:57):
The material you sent also includes a couple of
really interesting case studies.
>> Speaker B (14:01):
Oh yeah, those are great.
>> Jeff (14:02):
Let's talk about pureav Vita first.
>> Speaker B (14:04):
Okay, so Purav Vita is a vegan Italian
restaurant here in la and they were struggling with their
online presence.
>> Jeff (14:11):
What were the main problems?
>> Speaker B (14:12):
Well, their website was outdated and not very User
friendly. And they weren't ranking well in search
results.
>> Jeff (14:18):
So people couldn't find them online.
>> Speaker B (14:20):
Exactly. And that was hurting their business.
>> Jeff (14:22):
So what did bayerk do?
>> Speaker B (14:23):
They completely redesign their website, making it
more modern, more responsive and more optimized
for SEO.
>> Jeff (14:30):
And they also helped them with their local visibility.
>> Speaker B (14:33):
They did. They made sure Purea Vita was listed on all the
relevant online directories and that their
Google My business profile was up to date.
>> Jeff (14:41):
And what were the results?
>> Speaker B (14:42):
Well, Piravita started ranking much higher in
search results for relevant keywords.
>> Jeff (14:48):
So more people were finding them online.
>> Speaker B (14:50):
Exactly. And their business started booming.
>> Jeff (14:52):
That's awesome.
>> Speaker B (14:53):
It's a great example of how a good web design and
SEO strategy can make a real difference.
>> Jeff (14:58):
What about the second case study, Beachlife
Fitness?
>> Speaker B (15:02):
Okay, so beachife Fitness was in a really tough spot.
Their previous web designer was basically holding
their website hostage.
>> Jeff (15:09):
Oh, wow, that's bad.
>> Speaker B (15:10):
It was. They had no control over their own
website and they were completely invisible online.
>> Jeff (15:15):
So they were relying solely on word of mouth.
>> Speaker B (15:18):
Pretty much, yeah.
>> Jeff (15:18):
So what did BER co do?
>> Speaker B (15:20):
They rescued them. basically they built them a brand
new website that was modern, mobile friendly
and optimized for SEO.
>> Jeff (15:28):
And the made sure was differentiated from other fitness studios in the
area.
>> Speaker B (15:31):
They did. They really focused on highlighting what
made Beachlife Fitness unique.
>> Jeff (15:36):
And what were the results?
>> Speaker B (15:37):
Well, beachife Fitness started ranking at the
top of local search results for their target
keywords.
>> Jeff (15:44):
So people could actually find them online.
>> Speaker B (15:45):
Exactly. And they started getting a ton of new leads and
customers.
>> Jeff (15:49):
And I bet their clients were happy to finally have a website they could
actually use.
>> Speaker B (15:53):
I'm sure they were.
>> Jeff (15:54):
Okay, so those case studies really show
how important web design and SEO
are for businesses in la.
>> Speaker B (16:02):
They do.
>> Jeff (16:02):
Let's talk about some of the current trends in LA web design.
>> Speaker B (16:05):
Okay, so one big trend is the use of bold
aesthetics. Really eye catching visuals
that reflect the energy of la.
>> Jeff (16:13):
So it's not just about being clean and mentalist anymore.
>> Speaker B (16:16):
No, there's definitely a move towards more expressive, more
artistic designs.
>> Jeff (16:20):
And technology is playing a big role too, right?
>> Speaker B (16:22):
Oh yeah. We're seeing a lot of interactive elements,
animations, micro interactions, things
that make the website more engaging.
>> Jeff (16:30):
So it's not just a static page anymore?
>> Speaker B (16:32):
No, it's more dynamic, more immersive and mobile.
>> Jeff (16:35):
First design is still huge, right?
>> Speaker B (16:36):
Absolutely. Because everyone's on their phones, so the.
>> Jeff (16:39):
Website has to look good and function well on a small screen.
>> Speaker B (16:42):
It does. And pagep speed is still super important.
>> Jeff (16:45):
Too, because no one wants to wait around for a slow
website, no.
>> Speaker B (16:48):
1. And Google penalizes slow websites and
search results.
>> Jeff (16:51):
So it's bad for SEO too.
>> Speaker B (16:53):
It is.
>> Jeff (16:54):
The material also talks about the importance of modern aesthetics
and user experience.
>> Speaker B (16:58):
Right. So modern aesthetics are all about clean
lines, simple simplicity, great
visuals, effective typography.
>> Jeff (17:06):
So it's about being visually appealing but also easy
to read and navigate.
>> Speaker B (17:11):
Exactly. And user experience is all about making sure the website
is easy to use, intuitive, that people can find
what they're looking for quickly and easily, and that.
>> Jeff (17:19):
It'S enjoyable to use.
>> Speaker B (17:20):
Yeah, because if people enjoy using your website, they're more likely to
come back.
>> Jeff (17:24):
Another trend is the integration of digital
marketing strategies into the web design process.
>> Speaker B (17:29):
Right. So this is about thinking about SEO, social
media, email marketing, all of that from the very
beginning.
>> Jeff (17:35):
So you're not just building a website in a vacuum.
>> Speaker B (17:37):
No, you're building it with your marketing goals in
mind.
>> Jeff (17:40):
And that makes a lot of sense.
>> Speaker B (17:42):
It does. Because your website should be a key part of your
overall marketing strategy.
>> Jeff (17:46):
Okay, last trend. The mobile first
approach.
>> Speaker B (17:50):
Yeah. Okay, so we've talked about this a bit already, but it's worth
emphasizing again because it's so important.
>> Jeff (17:55):
Because everyone's on their phones.
>> Speaker B (17:56):
Exactly. So you need to design your website
with mobile users in mind first and
foremost.
>> Jeff (18:02):
So what does that mean in practice?
>> Speaker B (18:04):
It means making sure the website is
responsive. So it adapts to different screen sizes.
>> Jeff (18:10):
And it means making sure the content is easy to read on a small
screen.
>> Speaker B (18:13):
Yeah. And it means making sure the navigation
is simple and intuitive.
>> Jeff (18:18):
It means making sure the website loads quickly on a mobile
connection because no.
>> Speaker B (18:22):
One wants to wait around for a slow website on their phone.
And it's good for SEO too, because Google prioritizes
mobile friendly websites in search results.
>> Jeff (18:30):
Okay, so we've covered a lot of ground today.
>> Speaker B (18:32):
We have.
>> Jeff (18:33):
But I think the main takeaway is that a
great website is absolutely
essential for any business in LA.
>> Speaker B (18:41):
Absolutely. It's your digital storefront, your brand
ambassador, your 247 sales rep.
And if you.
>> Jeff (18:47):
Don'T have a great website, you're missing out on a huge opportunity.
>> Speaker B (18:50):
You are. And you're probably losing business to your competitors
who do have great websites.
>> Jeff (18:54):
So if you're a business owner in LA and you're not happy with
your website, or if you don't even have a website yet, now is the time.
>> Speaker B (19:00):
To do something about it.
>> Jeff (19:01):
exactly. And I think buyer co is a great option.
>> Speaker B (19:03):
They are. They have the experience, the expertise and the
passion to create a website that will help your business
succeed.
>> Jeff (19:10):
So as you're thinking about all of this, I want to leave you with one final
thought.
>> Speaker B (19:13):
Okay, shoot.
>> Jeff (19:14):
What's one aspect of your online presence that you might
be overlooking?
>> Speaker B (19:17):
that's a good question.
>> Jeff (19:18):
And how could a deeper understanding of web design help you
address that and achieve your business goals?
>> Speaker B (19:24):
It'something for everyone to really think about.
>> Jeff (19:27):
It is because in the digital world, you can never
stop learning and evolving cuts for sure.
Thanks for joining us for this deep dive. We hope you found it
valuable.
>> Speaker B (19:36):
Thanks for having me and we'll see you next time. Sounds
good.
>> Jeff (19:40):
Reach out to us@jbuyer.com for comments and questions.
Follow us Iercomp Companyy on social media and if
you'd be so kind, please rate and review us in your podcast app.
Welcome back to the all new Digital Rage. I'm Jeff, the producer here at
Buyer company. Today we have a special midweek episode to
serve as an example of local visibility optimization.
We generated a page for Los Angeles web design
and produced this episode to distribute everywhere.
If you want more information about visibility optimization,
you can go back and check out episode two of the Digital
(00:22):
Rage podcast. And here we go with Los
Angeles. Okay, so we're diveing
deep today, really unpacking all the stuff he sent over and
pulling out what really matters.
>> Speaker B (00:31):
Sounds good.
>> Jeff (00:32):
Specifically, we're looking at web design, but, not just web
design in general. We're zeroing in on the Los Angeles scene.
>> Speaker B (00:38):
Makes sense.
>> Jeff (00:39):
And our goal, as always, is to make sure
you walk away with, well, with the insights that you
really need.
>> Speaker B (00:45):
Right.
>> Jeff (00:46):
So, I think it's fair to say that in today's world,
like pretty much every business needs a strong
online presence, right?
>> Speaker B (00:53):
Absolutely. it's pretty much non negotiable these.
>> Jeff (00:56):
Days, especially in a city like la. Right. I mean, it's such
a competitive market.
>> Speaker B (01:00):
Oh yeah. Think about it. You've got everything here, right?
Entertainment, tech, tons of retail, restaurants, the whole nine
yards all happening here. Exactly. And in that kind of
environment, just having a website isn't enough anymore.
>> Jeff (01:12):
Right. It needs to be like a serious asset.
>> Speaker B (01:14):
That's it. It has to be working hard for you, you know, bringing in
customers, building your brand, the whole deal.
>> Jeff (01:19):
So that brings us to Bayer company, a web design
company based right here in Los Angeles. That's, you know,
they've really made a name for themselves.
>> Speaker B (01:26):
They have.
>> Jeff (01:27):
And I think they're a perfect lens to look at, what's
going on in la. Web design, what makes it unique.
>> Speaker B (01:32):
Right. They're right in the fick of it.
>> Jeff (01:33):
So let's jump in.
What would you say is like the driving force behind
the Los Angeles web design scene?
>> Speaker B (01:40):
Well, you know, everyone knows LA is a creative hub,
Right. It's Hollywood, it's the entertainment industry.
>> Jeff (01:45):
Right.
>> Speaker B (01:46):
But it goes way beyond that. There's this energy,
this innovative spirit that goes way beyond the
movies.
>> Jeff (01:52):
And that influences the web design too.
>> Speaker B (01:54):
Absolutely. It's like infused in the DNA of the
whole scene here.
>> Jeff (01:57):
So it's not just about making things look pretty.
>> Speaker B (02:00):
No, no. It's about taking that creative energy, that
artistic vision, and then blending it with really
cutting edge technology.
>> Jeff (02:07):
Right. Like a powerful combo.
>> Speaker B (02:08):
Exactly. It's not just about aesthetics, it's about the
user experience, making sure things are functional, making sure
the sight works.
>> Jeff (02:15):
Right. It have to be both beautiful and brain.
>> Speaker B (02:17):
I like that. Yeah, both beautiful and brainy.
>> Jeff (02:20):
Okay, so we got this creative energy, we've got the tech. Know
how? What else stands out about the LA
web design scene?
>> Speaker B (02:27):
Well, I'd say it's the diversity. There'so many different
players here, different types of companies. Yeah. You've got small
boutique agencies, you've got larger firms
that offer the whole range of services, each with their
own.
>> Jeff (02:38):
Like special sauce.
>> Speaker B (02:40):
Exactly. And they all contribute to this, like this
constantly evolving landscape.
>> Jeff (02:44):
Looking at the material you sent, I was struck by the fact that a lot
of LA designers have a real understanding
of, the local culture, the
nuances of la.
>> Speaker B (02:54):
Oh, yeah, that's huge.
>> Jeff (02:56):
It makes sense, right? I mean, LA has its own vibe, it
does its own trends, its own, I don't know, its
own way of doing things.
>> Speaker B (03:02):
You got it. And a website that captures that,
that speaks to that, it's going toa resonate a lot more with
people here.
>> Jeff (03:09):
Right. It's like speaking their language.
>> Speaker B (03:10):
Exactly. And that can translate into better engagement,
more customers, you know, real results.
>> Jeff (03:16):
And we can't forget about the competition.
>> Speaker B (03:18):
Oh, the competition is fierce.
>> Jeff (03:19):
Like next level.
>> Speaker B (03:21):
Next level. Yeah, because everyone wants to be in la, everyone
wants a piece of the pie.
>> Jeff (03:25):
But that's got to be good for businesses, right?
>> Speaker B (03:27):
It is, because that high level of competition, it
pushes everyone to up their game.
>> Jeff (03:31):
They have to keep innovating.
>> Speaker B (03:32):
Exactly. They have to stay ahead of the trends, they have to offer
better services.
>> Jeff (03:36):
So if you're a business looking for a web designer in
la, you're really spoiled for choice.
>> Speaker B (03:42):
You are. But that also means you really need to know what you're looking
for.
>> Jeff (03:45):
Right. You can't just pick someone at random.
>> Speaker B (03:47):
No. You need to do your research, look at their
portfolios, read reviews and make sure they're the right fit
for you.
>> Jeff (03:53):
Okay, so let's talk about the
importance of having a strong digital
presence for businesses in la.
>> Speaker B (04:00):
Okay, let's do it.
>> Jeff (04:01):
Like, why is it so crucial in this
specific market?
>> Speaker B (04:06):
Well, like we just talked about, the competition is fierce,
right?
>> Jeff (04:09):
Yeah.
>> Speaker B (04:10):
So your website, it's not just a nice to have,
it's your digital storefront. It's the first
impression you make.
>> Jeff (04:16):
It's like your virtual handshake.
>> Speaker B (04:18):
Exactly. And if that handshake is weak, or if your
storefront looks, I don't know.
>> Jeff (04:23):
Run down, people are going toa move on.
>> Speaker B (04:24):
They are. They'renna go to your competitor who has
a website that's engaging, that's easy to
use, that looks Amazing. On their
phone.
>> Jeff (04:33):
Right. Because everyone's on their phone these days.
>> Speaker B (04:35):
Everyone. Yeah. So you've got to make sure your website is
optimized for mobile.
>> Jeff (04:39):
And it's not just about the website itself. Right. There's all the digital
marketing stuff too.
>> Speaker B (04:43):
Oh yeah, that's huge.
>> Jeff (04:45):
Social media, SEO, all of that, it's all
connected. And in la, where you've got so
many people and so many businesses all vying for
attention, you've got to stand out. You really do.
Okay, let's talk about buyer co specifically.
>> Speaker B (04:58):
Okay, let's dive in.
>> Jeff (04:59):
What's their like, their philosophy, their approach
to web design?
>> Speaker B (05:03):
Well, they're not just about building websites, they're about crafting
digital experiences.
>> Jeff (05:07):
Okay. So it's more than just like coding.
>> Speaker B (05:09):
And design, it's about the whole package. They're
really focused on telling your brand story, on
making an emotional connection with your
audience.
>> Jeff (05:18):
And they tailor their approach to each client.
>> Speaker B (05:21):
Absolutely. They understand that a startup is
going to have different needs than say
a big corporation.
>> Jeff (05:29):
Right.
>> Speaker B (05:29):
And they take the time to really
understand your business, your goals and then they create a website that
reflects that.
>> Jeff (05:36):
S a very personalized approach.
>> Speaker B (05:38):
Very personalized. And they've got a really talented team,
you know, people who are passionate about
design, about technology, about staying ahead of
the curve.
>> Jeff (05:47):
And they have the results to back it up.
>> Speaker B (05:49):
They do. They have a really impressive portfolio of
past work and they've got a lot.
>> Jeff (05:53):
Of happy clients, which is always a good sign.
>> Speaker B (05:56):
It is.
>> Jeff (05:56):
And the material also mentioned that they're very client
centric.
>> Speaker B (06:00):
Oh yeah. Communication is key for them.
>> Jeff (06:02):
They collaborate with their clients throughout the whole process.
>> Speaker B (06:04):
They do. It's not like they just disappear into a black box and come back
with a finished product.
>> Jeff (06:09):
They keep you in the loop.
>> Speaker B (06:10):
Absolutely. And they also offer really great post
launch support which is so important.
>> Jeff (06:15):
It is. Because a website, it's
not like a set it and forget it kind of thing.
>> Speaker B (06:20):
No, it needs to be maintained, updated and they're there
to help you with that.
>> Jeff (06:24):
Okay, let's get into the nitty gritty. What specific
services do they offer?
>> Speaker B (06:28):
Okay, so at the core you've got
web design and development.
>> Jeff (06:33):
That's the like building the website part.
>> Speaker B (06:35):
Exactly. But then they also offer branding and design which is
all about creating a, ah, visual identity for your business.
>> Jeff (06:41):
Right. Like your logo, your colors, all of that.
>> Speaker B (06:43):
Yeah. And then they have a whole suite of digital
marketing services, social media marketing,
pay per click advertising, which is PPC,
B2B, search engine optimization or
B2B SEO.
>> Jeff (06:56):
They do SEO.
>> Speaker B (06:57):
They do, and they're really good at it.
>> Jeff (06:59):
I mean, SEO is so important.
>> Speaker B (07:01):
It is. Especially in la.
>> Jeff (07:02):
Okay, what else?
>> Speaker B (07:03):
They also offer visibility optimization, e commerce
marketing for online stores, digital marketing,
strategy and planning, content writing, email
marketing, even white label digital marketing.
>> Jeff (07:14):
Wow, that's a lot.
>> Speaker B (07:15):
It is. They really cover everything.
>> Jeff (07:17):
So if you need help with your online presence, they're pretty much a one stop
shop.
>> Speaker B (07:20):
Pretty much, yeah.
>> Jeff (07:21):
Let's dig a little deeper into some of these services.
>> Speaker B (07:23):
Okay, which one you want to start with?
>> Jeff (07:24):
Let's talk about custom website development.
>> Speaker B (07:26):
Okay, so with custom web development, it's all about
creating a website that's totally unique to you.
>> Jeff (07:32):
Buildilt from scratch, not just like a template or something?
>> Speaker B (07:35):
No, no. It's all custom code, custom design,
everything.
>> Jeff (07:38):
And what are some of the key things they focus on?
>> Speaker B (07:41):
Responsiveness is huge. So the website looks
great on any device, whether it's a phone, a
tablet, a laptop, whatever.
>> Jeff (07:49):
Right. Because everyone's using different devices these days.
>> Speaker B (07:51):
Exactly. And they also really emphasize
user friendliness, making sure the site is
easy to navigate, that it loads quickly.
>> Jeff (07:59):
Because no one wants to wait around for a slow website.
>> Speaker B (08:02):
No one. And they also make sure the website is scalable so it can
grow as your business grows.
>> Jeff (08:07):
So you don't have to like start over from scratch if your needs
change.
>> Speaker B (08:10):
Exactly. And they're really big on integration too, making sure your
website can connect with other systems you might be using, like your
CRM or your eco commerce platform.
>> Jeff (08:18):
And they build in security too, right?
>> Speaker B (08:20):
Oh yeah. Secur is paramount. They make sure your website is protected from
hackers and all that bad stuff.
>> Jeff (08:24):
Okay, so it's a very comprehensive approach to building
a website.
>> Speaker B (08:28):
Very comprehensive.
>> Jeff (08:29):
What about branding and graphic design? How do they approach
that?
>> Speaker B (08:32):
Okay, so they start with your logo, Right? That's the
foundation of your brand, the visual identity. Yeah. And
then they build out from there, creating a consistent look and
feel across all your marketing materials, your website, your
social media, everything.
>> Jeff (08:45):
And the goal is to create something that's like
memorable. Right. Something that stands out.
>> Speaker B (08:50):
Definitely. They want to capture the essence of your brand and
communicate it in a way that's visually appealing, that
resonates with your target audience.
>> Jeff (08:58):
And they do that through like colors,
typography, imagery, all of that and
more.
Okay, let's move on to e commerce solutions.
>> Speaker B (09:07):
Sure. So if you're selling products online, buyerco can help
you create a digital storefront that's optimized for
conversions.
>> Jeff (09:13):
So people actually buy stuff.
>> Speaker B (09:15):
Exactly. They focus on making the Shopping experience as
smooth and easy as possible.
>> Jeff (09:19):
And they make sure it's secure.
>> Speaker B (09:21):
Oh yeah. Security is absolutely crucial for E commerce.
So they make sure your customer's payment information is
protected and they help with.
>> Jeff (09:27):
Inventory management and all that.
>> Speaker B (09:29):
They do. And they also offer things like personalized
product recommendations, which can really boost
sales.
>> Jeff (09:35):
And mobile optimization is key here too, right?
>> Speaker B (09:37):
Absolutely. Because so many people shop on their.
>> Jeff (09:39):
Phones these days and they provide analytics so you can track your
sales and see what's working.
>> Speaker B (09:44):
They do. So you can make data driven decisions about
your online store.
>> Jeff (09:48):
Okay, let's talk about their SEO services.
>> Speaker B (09:50):
Okay, so SEO is all about getting your
website to rank higher in search engine
results, like on Google.
>> Jeff (09:58):
So when people search for something related to your business,
your website shows up at the top.
>> Speaker B (10:03):
Exactly. And Byer company, they really know their stuff when
it comes to SEO.
>> Jeff (10:07):
What do they do specifically?
>> Speaker B (10:08):
Well, they start with keyword research, figuring out
what terms people are actually searching for.
>> Jeff (10:14):
So they know what to optimize your website for.
>> Speaker B (10:16):
Exactly. And then they do on page optimization, which is
like making sure your website's content is well
written, using the right keywords, that kind of thing.
>> Jeff (10:24):
And they also do off page optimization.
>> Speaker B (10:26):
They do. Which is like building backlinks from other
reputable websites.
>> Jeff (10:30):
And that helps your website rank higher.
>> Speaker B (10:32):
It does, because it shows Google that your website is
trustworthy and authoritative.
>> Jeff (10:36):
And they do local SEO too.
>> Speaker B (10:38):
They do. Which is super important for businesses that have a
physical location.
>> Jeff (10:42):
Right, because you want people to find you when they're searching for something nearby.
>> Speaker B (10:45):
Exactly. And they also focus on website speed
and mobile friendliness, which are really important for
SEO these days.
>> Jeff (10:52):
And they keep up with all the latest changes in the SEO world.
>> Speaker B (10:54):
Oh yeah. The SEO landscape is constantly changing, so they're
always learning and adapting.
>> Jeff (10:58):
Ok. Move on to their digital advertising
services.
>> Speaker B (11:01):
Okay, so this is all about paid advertising online,
like running ads on Google, Facebook, Instagram,
that kind of thing.
>> Jeff (11:08):
So you can reach a wider audience.
>> Speaker B (11:10):
Exactly. And Byer company, they're really strategic about it.
They make sure your ads are seen.
>> Jeff (11:15):
By the right people and they track the results.
>> Speaker B (11:17):
Absolutely. They use analytics to measure the
performance of your campaigns and make sure you're getting a good
return on your investment.
>> Jeff (11:25):
So you're not just throwing money away?
>> Speaker B (11:26):
No, no. It's all about data driven decision
making.
>> Jeff (11:30):
Okay, what about their content marketing services?
>> Speaker B (11:33):
Okay, so content marketing is all about creating
and sharing valuable content that
attracts and engages your target audience.
>> Jeff (11:41):
So like blog posts, articles, videos, that kind of
thing?
>> Speaker B (11:44):
Exactly. And buyer co, they have a team of writers
and content creators who can help you develop a content
strategy that aligns with your business goals.
>> Jeff (11:52):
And they make sure the content is like, high quality and
relevant.
>> Speaker B (11:56):
They do, because the goal is to establish your brand
as a thought leader, as a trusted source of information.
>> Jeff (12:02):
And that helps you build relationships with potential customers.
>> Speaker B (12:05):
Absolutely. And it also helps with SEO because Google
loves fresh, relevant content.
>> Jeff (12:10):
So it's a win, win.
Okay, last but not least, let's talk about their
animation, 3D and video services.
>> Speaker B (12:16):
Okay, so these services are all about creating
engaging visual content that helps you stand out from the
crowd.
>> Jeff (12:23):
Because everyone's bombarded with information these days.
>> Speaker B (12:26):
They are. So you need to find ways to cut through the
noise.
>> Jeff (12:29):
And video is a great way to do that.
>> Speaker B (12:31):
It is. In ber company they have a team of
animators and video producers who can create
everything from explainer
videos to product demos to full blown
marketing campaigns.
>> Jeff (12:43):
And they use 3D animation too.
>> Speaker B (12:45):
They do. Which can be really effective for
showcasing products and creating immersive
experiences.
>> Jeff (12:50):
It's like bringing your products to life.
>> Speaker B (12:52):
Exactly.
>> Jeff (12:53):
Okay, so it's pretty clear that BuyerCo offers a really
comprehensive range of services.
>> Speaker B (12:58):
They do. They really cover everything.
>> Jeff (12:59):
So if someone in LA is looking to hire a web
designer, what are some of the key things they should
be looking for?
>> Speaker B (13:05):
okay, so first and foremost, they need to look at the
designer'portfolio to.
>> Jeff (13:09):
See if their style is a good fit.
>> Speaker B (13:11):
Ah, yeah. And also to see if they have experience working with businesses
similar to yours.
>> Jeff (13:15):
And it's important to read client testimonials and reviews
too, right?
>> Speaker B (13:18):
Absolutely. Because that will give you a sense
of the designer reliability, their communication
style and the overall quality of their work.
>> Jeff (13:26):
And you should also make sure they offer a range of
services that align with your needs.
>> Speaker B (13:31):
Right. Because you might need more than just a basic website.
You might need SEO, content marketing,
social media management, all of that.
>> Jeff (13:39):
And communication is key, right?
>> Speaker B (13:40):
Absolutely. You want to make sure the designer responsive that they
listen to your ideas and that they keep you informed throughout the
process.
>> Jeff (13:47):
And finally, you want to make sure they have good project management
skills so.
>> Speaker B (13:50):
They can deliver the project on time and on budget.
>> Jeff (13:53):
Right. Because no one wants a project that drags on forever.
>> Speaker B (13:56):
No one.
>> Jeff (13:57):
The material you sent also includes a couple of
really interesting case studies.
>> Speaker B (14:01):
Oh yeah, those are great.
>> Jeff (14:02):
Let's talk about pureav Vita first.
>> Speaker B (14:04):
Okay, so Purav Vita is a vegan Italian
restaurant here in la and they were struggling with their
online presence.
>> Jeff (14:11):
What were the main problems?
>> Speaker B (14:12):
Well, their website was outdated and not very User
friendly. And they weren't ranking well in search
results.
>> Jeff (14:18):
So people couldn't find them online.
>> Speaker B (14:20):
Exactly. And that was hurting their business.
>> Jeff (14:22):
So what did bayerk do?
>> Speaker B (14:23):
They completely redesign their website, making it
more modern, more responsive and more optimized
for SEO.
>> Jeff (14:30):
And they also helped them with their local visibility.
>> Speaker B (14:33):
They did. They made sure Purea Vita was listed on all the
relevant online directories and that their
Google My business profile was up to date.
>> Jeff (14:41):
And what were the results?
>> Speaker B (14:42):
Well, Piravita started ranking much higher in
search results for relevant keywords.
>> Jeff (14:48):
So more people were finding them online.
>> Speaker B (14:50):
Exactly. And their business started booming.
>> Jeff (14:52):
That's awesome.
>> Speaker B (14:53):
It's a great example of how a good web design and
SEO strategy can make a real difference.
>> Jeff (14:58):
What about the second case study, Beachlife
Fitness?
>> Speaker B (15:02):
Okay, so beachife Fitness was in a really tough spot.
Their previous web designer was basically holding
their website hostage.
>> Jeff (15:09):
Oh, wow, that's bad.
>> Speaker B (15:10):
It was. They had no control over their own
website and they were completely invisible online.
>> Jeff (15:15):
So they were relying solely on word of mouth.
>> Speaker B (15:18):
Pretty much, yeah.
>> Jeff (15:18):
So what did BER co do?
>> Speaker B (15:20):
They rescued them. basically they built them a brand
new website that was modern, mobile friendly
and optimized for SEO.
>> Jeff (15:28):
And the made sure was differentiated from other fitness studios in the
area.
>> Speaker B (15:31):
They did. They really focused on highlighting what
made Beachlife Fitness unique.
>> Jeff (15:36):
And what were the results?
>> Speaker B (15:37):
Well, beachife Fitness started ranking at the
top of local search results for their target
keywords.
>> Jeff (15:44):
So people could actually find them online.
>> Speaker B (15:45):
Exactly. And they started getting a ton of new leads and
customers.
>> Jeff (15:49):
And I bet their clients were happy to finally have a website they could
actually use.
>> Speaker B (15:53):
I'm sure they were.
>> Jeff (15:54):
Okay, so those case studies really show
how important web design and SEO
are for businesses in la.
>> Speaker B (16:02):
They do.
>> Jeff (16:02):
Let's talk about some of the current trends in LA web design.
>> Speaker B (16:05):
Okay, so one big trend is the use of bold
aesthetics. Really eye catching visuals
that reflect the energy of la.
>> Jeff (16:13):
So it's not just about being clean and mentalist anymore.
>> Speaker B (16:16):
No, there's definitely a move towards more expressive, more
artistic designs.
>> Jeff (16:20):
And technology is playing a big role too, right?
>> Speaker B (16:22):
Oh yeah. We're seeing a lot of interactive elements,
animations, micro interactions, things
that make the website more engaging.
>> Jeff (16:30):
So it's not just a static page anymore?
>> Speaker B (16:32):
No, it's more dynamic, more immersive and mobile.
>> Jeff (16:35):
First design is still huge, right?
>> Speaker B (16:36):
Absolutely. Because everyone's on their phones, so the.
>> Jeff (16:39):
Website has to look good and function well on a small screen.
>> Speaker B (16:42):
It does. And pagep speed is still super important.
>> Jeff (16:45):
Too, because no one wants to wait around for a slow
website, no.
>> Speaker B (16:48):
1. And Google penalizes slow websites and
search results.
>> Jeff (16:51):
So it's bad for SEO too.
>> Speaker B (16:53):
It is.
>> Jeff (16:54):
The material also talks about the importance of modern aesthetics
and user experience.
>> Speaker B (16:58):
Right. So modern aesthetics are all about clean
lines, simple simplicity, great
visuals, effective typography.
>> Jeff (17:06):
So it's about being visually appealing but also easy
to read and navigate.
>> Speaker B (17:11):
Exactly. And user experience is all about making sure the website
is easy to use, intuitive, that people can find
what they're looking for quickly and easily, and that.
>> Jeff (17:19):
It'S enjoyable to use.
>> Speaker B (17:20):
Yeah, because if people enjoy using your website, they're more likely to
come back.
>> Jeff (17:24):
Another trend is the integration of digital
marketing strategies into the web design process.
>> Speaker B (17:29):
Right. So this is about thinking about SEO, social
media, email marketing, all of that from the very
beginning.
>> Jeff (17:35):
So you're not just building a website in a vacuum.
>> Speaker B (17:37):
No, you're building it with your marketing goals in
mind.
>> Jeff (17:40):
And that makes a lot of sense.
>> Speaker B (17:42):
It does. Because your website should be a key part of your
overall marketing strategy.
>> Jeff (17:46):
Okay, last trend. The mobile first
approach.
>> Speaker B (17:50):
Yeah. Okay, so we've talked about this a bit already, but it's worth
emphasizing again because it's so important.
>> Jeff (17:55):
Because everyone's on their phones.
>> Speaker B (17:56):
Exactly. So you need to design your website
with mobile users in mind first and
foremost.
>> Jeff (18:02):
So what does that mean in practice?
>> Speaker B (18:04):
It means making sure the website is
responsive. So it adapts to different screen sizes.
>> Jeff (18:10):
And it means making sure the content is easy to read on a small
screen.
>> Speaker B (18:13):
Yeah. And it means making sure the navigation
is simple and intuitive.
>> Jeff (18:18):
It means making sure the website loads quickly on a mobile
connection because no.
>> Speaker B (18:22):
One wants to wait around for a slow website on their phone.
And it's good for SEO too, because Google prioritizes
mobile friendly websites in search results.
>> Jeff (18:30):
Okay, so we've covered a lot of ground today.
>> Speaker B (18:32):
We have.
>> Jeff (18:33):
But I think the main takeaway is that a
great website is absolutely
essential for any business in LA.
>> Speaker B (18:41):
Absolutely. It's your digital storefront, your brand
ambassador, your 247 sales rep.
And if you.
>> Jeff (18:47):
Don'T have a great website, you're missing out on a huge opportunity.
>> Speaker B (18:50):
You are. And you're probably losing business to your competitors
who do have great websites.
>> Jeff (18:54):
So if you're a business owner in LA and you're not happy with
your website, or if you don't even have a website yet, now is the time.
>> Speaker B (19:00):
To do something about it.
>> Jeff (19:01):
exactly. And I think buyer co is a great option.
>> Speaker B (19:03):
They are. They have the experience, the expertise and the
passion to create a website that will help your business
succeed.
>> Jeff (19:10):
So as you're thinking about all of this, I want to leave you with one final
thought.
>> Speaker B (19:13):
Okay, shoot.
>> Jeff (19:14):
What's one aspect of your online presence that you might
be overlooking?
>> Speaker B (19:17):
that's a good question.
>> Jeff (19:18):
And how could a deeper understanding of web design help you
address that and achieve your business goals?
>> Speaker B (19:24):
It'something for everyone to really think about.
>> Jeff (19:27):
It is because in the digital world, you can never
stop learning and evolving cuts for sure.
Thanks for joining us for this deep dive. We hope you found it
valuable.
>> Speaker B (19:36):
Thanks for having me and we'll see you next time. Sounds
good.
>> Jeff (19:40):
Reach out to us@jbuyer.com for comments and questions.
Follow us Iercomp Companyy on social media and if
you'd be so kind, please rate and review us in your podcast app.
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