In Episode 75 of the Digital Velocity Podcast, Erik Martinez sits down with Cherian Koshy, a nonprofit tech leader turned AI innovator, to explore how AI-driven content generation, segmentation, and analysis can revolutionize not only fundraising but also direct-to-consumer (DTC) marketing. Cherian shares a story of how he went from knocking on doors for the Sierra Club to building and selling an AI-powered platform that helps organizations connect with their audiences more effectively.
In this episode Cherian shares his insights on:
• Why defining your business problems is the first step before implementing AI
• How to use AI to speed up content creation for marketing without sacrificing personalization
• The importance of automating analysis and attention mapping for smarter marketing decision-making
• Why using AI to test ad variations leads to better ROI
• Actionable strategies for small marketing teams to adopt AI without getting overwhelmed
Whether you're in ecommerce or nonprofit fundraising, this episode breaks down how to leverage AI to scale your marketing.
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