The Good Meat Movement

What is "good meat"? Michele Thorne has a lot to say on the subject. She is executive director of The Good Meat Project, a non-profit whose mission is to foster a healthy and humane meat system that centers local production instead of industrial monopolies that damage ecosystems and consolidate wealth. With the core value of transparency, they offer free services to butchers, ranchers, eaters, and chefs, and produce journals and that feature stories about people across the good meat universe.

TIMELINE
3'51 what is good meat?
4'52 soil stewardship
5'12 the core value of transparency
5'55 the importance of consumer trust
7'32 there's a reason big food companies are not transparent
8'33 the connection between food and health outcomes
9'50 hard to know how much of the country's meat industry is "good"
12'42 "Product of the US" labeling issues
14'52 greenwashing and humane-washing
15'20 Farm Forward study on greenwashing
17'21 the benefits of buying local
20'36 how the Good Meat Project serves producers, chefs, butchers, consumers
21'43 free marketing courses for meat producers
22'26 "features" vs "benefits"
25'05 BACON program—Butcher and Chefs Opportunity Network
25'46 butchers and chefs are important links to the community
27'00 more Good Meat Project resources...goodmeatproject.org
29'43 Olympia Provisions
31'48 educating consumers on the nuances of meat--industrial ag vs small producers
32'53 the risks of taking livestock off the land
34'37 meat substitute brands spend big bucks to message that meat is bad
36'23 Game Theory and how it can be used in the good meat movement
38'35 thinking about tradeoffs
46'52 trusting in healthy meat even if you can't measure the outcome