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June 1, 2023 49 mins

After leaving her comfort zone to follow her heart and her husband's basketball career, starting a web design business in a foreign country was not in Abbey's plans. Now, years later, as a successful entrepreneur, she reveals the challenges of building her brand while traveling the world and working with clients from various industries. 

Abbey started her design studio, Wayfarer, in June of 2016 and it's been such an incredible adventure! She has taken the business with her to 7 different countries and has grown to a team of 3! They now feel lucky to work with such inspiring e-commerce founders who are looking to shake up their industries and help them build a brand, packaging and online experience that's as thoughtful and heart-led as their products.

In this episode we share:

  • Understanding the significance of distinctive branding and packaging for retail enterprises.
  • Elevating your packaging design with clever use of hierarchy and QR code integration.
  • Overcoming obstacles common for small business owners and finding the right help.
  • Trusting your intuition to guide you in making investments for a successful life and business.

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