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July 29, 2025 55 mins

On this episode we are grateful to have Kim Heinen and Melanie Jatsek from Heinen’s – from Melanie – the best grocery store on the planet.  Kim is currently Heinen’s Packaged Goods Director, after almost 9 years at PWC, and Melanie is Heinen’s Chief Dietician as well as an author, consultant, and speaker.  Heinen’s Grocery Store, has a deep history starting in 1929 with Kim’s great grandfather, who always wanted to Find the Best to Sell the Best. Heinen’s is still a family-owned business currently led by the third and fourth generations of the Heinen family. 

 

#eatbetterfoodtoday #longevity #health #localfood #nutritiousfood #foodasmedicine #clubfx #hippocrates 

 

Please visit our website https://eatbetterfoodtoday.com  for this week's recipe, interviews, books, research, videos.

 

Look for information on Kim & Melanie at https://www.linkedin.com/in/kiheinen/    https://www.linkedin.com/in/melaniejatsek/

 

Other Sites mentioned  https://www.heinens.com/club-fx/

 

What’s In Season https://www.seasonalfoodguide.org/

 

Cleveland Kitchen: https://www.clevelandkitchen.com/

 

The Sante Foundation  https://link.clover.com/urlshortener/qQtSD2

 

Segment Notes:

Breakfast: Mason Jar of Raw Vegetables, Smoothie, Coffee  1:48

The Journey to Heinen’s  3:12

What Makes Heinen’s Different  6:36

-        Associates, Quality, Cleanliness, Family, Innovation

-        ClubFX – customer wellness - fits with the newer Health Mindset since COVID

-        In store Wellness Consultants

-        Customers want to make better choices 

Working with Farmers  16:05

-        Heinen’s is Your Local Farmers Market

-        Lots of Amish Partners

-        Grown to Heinen’s specs

-        Only sell Quality Produce with strict temperature control 

Getting More People Interested in Healthy Eating  22:13

-        Make healthy eating less intimidating, more approachable 

-        Start Your Day with a Glass of Water with a tablespoon of Lemon Juice

-        Can be a Diet of Just Adding one Piece of Fruit or Vegetable to Your Day for a Month

Positive Eating Influences  30:11 

-        Get Athletes Talking about Healthy Eating

-        Get Kids Involved

-        Social Media 

Well Researched Wellness Products and Supplements 35:33 

-        Healthy Diet with a Few Supplements

-        Chief Medical Officer

-        Educating So Customers Make the Best Food Choice for Them

-        Continuing Wellness Innovation 

-        Everyone is Different, get some simple blood tests 

Challenges in the Grocery Business  46:27

-        Suppliers have prioritized cost over quality

-        Creates more Need for Education – associates and customers

-        Managing Cost and Supply Chain 

-        Trust is Important

The Recipe: What’s for Dinner Program – Veggie Marinara Pasta  48:15

 

This podcast is about giving back. A portion of our profits supports initiatives combating child hunger in underserved communities like East Cleveland, Ohio.


Join me every week as we redefine wellness one plate at a time. Let’s make healthy eating accessible for everyone while supporting local sustainable farmers, chefs, businesses, and organizations.  

Subscribe to “Eat Better Food Today” for weekly inspiration on living a healthier, happier, more meaningful life!

This Podcast is a production of Sante Strategies, LLC.   Sante translated is - Health Means Everything.  
This is the company I have started to begin this health and longevity journey, focused on food.

Disclaimer: We are sharing our experiences on this Podcast. Please be sure to consult a medical professional.

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