Introducing the Women in Retail Media Collective - Episode 379

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap’s Director of Sales. 

Ana and Emma are also the co-founders of the newly launched Women in Retail Media Collective. In this episode, we’ll dive into their vision for this dynamic new organization and explore the impact they hope to make in the retail media space.

Make sure you tune in to find out more!

 

KEY TAKEAWAYS

In this episode, Julie, Jordan, Ana, and Emma discuss:

• Origins of the Women in Retail Media Collective:

• What sparked the idea of the collective

• How both Ana and Emma identified the need for a network to support women in retail media.

• Their personal experiences and networking efforts highlight the importance of women supporting women in this space.

• Mission and Goals:

• The collective's mission focuses on connecting, growing, and leading women in the retail media sector.

• They aim to increase women's representation as speakers at events and publish more content authored by women.

• Growth and Expansion:

• The collective has grown rapidly, reaching over 600 members worldwide within three months of its inception.

• Plans for local initiatives and flagship events are in place to enhance networking opportunities.

• Industry Trends:

• Hosted discussions on key industry trends such as programmatic advertising, AI agents, and the career paths of retail media leaders.

• Emphasized the importance of understanding the evolving landscape of retail media.

• Ways to Get Involved:

• Join the collective

• Support their initiatives

• Connect with the collective via their website and LinkedIn.