Ecommerce Optimizers

In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brands, big and small, understand customer behavior intimately and maximize revenue. Barry...

In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, especially for marketplaces like Amazon, Walmart, and Shopify. By reducing the listing p...

In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesses can increase profitability by tapping into new products and services that meet thei...

In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribution and incorporate upper-funnel activities, such as impressions, to give marketers ...

In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn as a tool for growth and talent acquisition. Throughout the episode, Indrek shares inv...

In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in affiliate marketing and hands-on experience in various industries, Matt offers valua...

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key questions: how to measure SEO effectiveness, whether continued investment in SEO is wort...

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating middlemen to save costs and improve product quality. He offers valuable insights on ...

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loyalty and drive business growth. She explains the evolution of personalization, from i...

In this episode of the Ecommerce Optimizer Show, host Scott Reid interviews Izzy Rosenzweig, the founder and CEO of Portless. Portless is a groundbreaking company that streamlines the fulfillment of Ecommerce orders directly from China to customers' front doors. By bypassing traditional shipping routes, Portless significantly improves cash flow, reduces inventory risk, and boosts profit margins for Ecommerce brands. Izzy delves int...

In this episode of the Ecommerce Optimizers Show, Scott Reid welcomes Lior Pozin, co-founder of AutoDS, an all-in-one Ecommerce dropshipping platform. Pozin recounts his entrepreneurial journey, beginning as a 14-year-old buying cell phones online, eventually leading him to discover the dropshipping model. He describes how his desire to automate his own business sparked the creation of AutoDS, which has grown into a comprehensive s...

In this informative episode of the Ecommerce Optimizer Show, host Scott Reid is joined by brothers David and Amitai Sasson, the brains behind OverstockArt.com and the innovative SaaS product Communicator Base. The discussion delves into their entrepreneurial journey, highlighting how they leveraged the Theory of Constraints to transform their business operations and the development of their SaaS solution. The brothers ...

In this episode of the Ecommerce Optimizers Show, host Scott Reid explores the intricacies of Amazon listings with guest Fatoş Fatin. Fatin, the founder of Maxamaze, shares her journey from running a family business in women's lingerie to mastering Ecommerce on Amazon with her home décor brand. She emphasizes the significant impact of creating an intuitive and user-friendly website experience, detailing how this approach not only e...

In this episode of the Ecommerce Optimizers Show, host Scott Reid welcomes Andy McKenna, a seasoned digital marketing professional and CRO expert, to discuss the transformative power of analytics and user-focused design in Ecommerce. Originally from Tunbridge Wells, UK, Andy shares his journey from a banking career to becoming a leader in digital marketing, emphasizing the critical role of analytics dashboards that initially connec...

In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing Ecommerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods (CPG) space.

Listeners will learn about Carrington’s journey into photography, her a...

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with AJ Saunders, founder of Audacious Commerce, to dive deep into the strategies that drive success in the Ecommerce world. AJ, hailing from Bath, England, shares his journey from operating a global business to advising Ecommerce brands on optimizing their online presence for maximum impact.

The discussion covers the importance of setting realistic goals, ...

In this episode, we meet Matthew "Baron" Baron, the visionary behind Wholesale Nuts and Dried Fruit, in a compelling episode that traces his journey from the bustling world of Madison Avenue advertising to the forefront of Ecommerce innovation. Discover how Matthew's passion for food and marketing expertise led him to create a thriving online platform that specializes in providing fresh, high-quality nuts, seeds, and dried fruits t...

In this episode, we had the privilege of speaking with Ben Billups from Noble Digital, a seasoned expert in digital marketing with a profound understanding of direct-to-consumer and B2B e-commerce strategies. Broadcasting from Austin, Texas, Ben shares his unique insights into the transformative power of targeted email and SMS marketing strategies designed to significantly enhance customer engagement and drive revenue growth.

Disco...

In this episode, Scott Reid speaks with Mike Roberts from Expense Reduction Analysts (ERA) about the various ways ERA helps businesses cut costs. Mike explains that ERA focuses on identifying and reducing non-core business expenses across numerous categories such as insurance, shipping, and credit card transactions. For companies with significant labor, ERA can delve into human capital expenses like payroll processing and uniforms....