All Episodes

February 9, 2024 49 mins

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE! 

Key Segments:

[00:03:27] Introducing Greg Gifford

[00:06:04] Greg’s SEO Journey

[00:13:06] EDGE of the Web Title Sponsor: Site Strategics

[00:15:31] Greg’s BrightonSEO Presentation

[00:24:04] Google Business Profile Optimization Factors

[00:26:11] EDGE of The Web Sponsor: Hostinger

[00:27:33] Varying Verticals to Industries in the Google Algorithm 

[00:33:49] Aligning Business Photos to Google’s Standards

[00:39:12] EDGE of The Web Sponsor: Wix

[00:40:23] Are Certain Ranking Factors More Dynamic Than Others? 

[00:45:25] Biggest Takeaways from Greg’s Study

Thanks to Our Sponsors!

Site Strategics:  



Follow Our Guest



Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Nikki Glaser Podcast

The Nikki Glaser Podcast

Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.

Music, radio and podcasts, all free. Listen online or download the iHeart App.


© 2024 iHeartMedia, Inc.