Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It's time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web!
[00:03:29] Introducing Ola King
[00:05:23] What Does it Mean to be a Search Experience Designer
[00:10:06] Taking a Holistic Approach to Your Strategy
[00:14:17] Design and Storytelling Techniques
[00:15:41] Five Elements of User Experience Design
[00:21:22] Embracing New Disciplines to Stay Competitive
[00:23:27] EDGE of the Web Title Sponsor: Site Strategics
[00:24:13] Collecting Data to Drive User Journey
[00:27:17] Learning to Empathize with the User
[00:32:11] Building a UX Strategy From the Ground Up
[00:34:10] EDGE of The Web Sponsor: Wix
[00:35:40] Resources for Learning UX Design Optimization
[00:37:49] Closing Thoughts From Ola
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter: https://twitter.com/justolaking
LinkedIn: https://www.linkedin.com/in/olaking
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.