All Episodes

February 29, 2024 43 mins

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web! 

[00:03:29] Introducing Ola King

[00:05:23] What Does it Mean to be a Search Experience Designer

[00:10:06] Taking a Holistic Approach to Your Strategy

[00:14:17] Design and Storytelling Techniques 

[00:15:41] Five Elements of User Experience Design

[00:21:22] Embracing New Disciplines to Stay Competitive

[00:23:27] EDGE of the Web Title Sponsor: Site Strategics

[00:24:13] Collecting Data to Drive User Journey

[00:27:17] Learning to Empathize with the User

[00:32:11] Building a UX Strategy From the Ground Up

[00:34:10] EDGE of The Web Sponsor: Wix 

[00:35:40] Resources for Learning UX Design Optimization

[00:37:49] Closing Thoughts From Ola

Thanks to Our Sponsors!

Site Strategics:  


Follow Our Guest



Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Nikki Glaser Podcast

The Nikki Glaser Podcast

Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.

Music, radio and podcasts, all free. Listen online or download the iHeart App.


© 2024 iHeartMedia, Inc.