670 | The GA4 Concert and Afterparty w/ Brie Anderson

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance!

Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web!

[00:03:21] Introducing Brie Anderson

[00:04:06] Brie’s GA4 Session at Brighton SEO 

[00:06:05] Testing GA4 Before the ‘Show’ 

[00:11:22] Can You Set Up GA4 Tracking to Expand Behavioral Analysis?

[00:16:12] EDGE of the Web Title Sponsor: Site Strategics

[00:17:14] What to Actually Do With All This Data

[00:19:58] Is Multi-Touch Reporting in GA4? What About Assisted Conversion Reporting? 

[00:23:18] Benchmarks of User Experience 

[00:29:00] EDGE of The Web Sponsor: Wix 

[00:30:11] Mapping Out The User Journey

[00:38:40] Brie’s Experience From Developing Educational Courses

[00:41:11] Final Pro Tip From Brie Anderson

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site  

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://twitter.com/brie_e_anderson?lang=en

LinkedIn: https://www.linkedin.com/in/brieeanderson/

Resources: 

BEAST Analytics

GA4SEO - BEAST Analytics 

UTM Generator Google Sheet