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Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web!
Key Segments:
[00:03:27] Reintroducing Joy Hawkins
[00:08:38] Were There Any Major Changes in Local SEO in 2023?
[00:10:52] EDGE of the Web Title Sponsor: Site Strategics
[00:14:06] What Makes Local Service Ads Unique?
[00:16:10] Steer Clear of This LSA Scam!
[00:20:20] Should Google Be Increasing Their Customer Support Network
Without AI?
[00:22:58] EDGE of the Web Sponsor Wix
[00:24:40] Joy’s Thoughts On The Rise of AI
[00:30:52] How Should SEOs Be Focusing on UX?
[00:33:33] EDGE of the Web Sponsor Riverside.fm
[00:35:16] Have Google Updates Favored User Generated Content?
[00:35:59] Implementing Crisis Management For Negative Online Mentions
[00:37:06] Can Video Boost Your Local SEO?
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
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Twitter:https://twitter.com/JoyanneHawkins
LinkedIn:https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca Instagram: https://www.instagram.com/sterlingskyinc/Facebook: https://www.facebook.com/groups/2824225650936424YouTube: https://www.youtube.com/@SterlingSkyInc/TikTok: https://www.tiktok.com/@sterlingskyseo
Resources
1. The Podium
The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
2. In The Village
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
3. iHeartOlympics: The Latest
Listen to the latest news from the 2024 Olympics.