Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don’t expect them to help you get your real reviews back.
Big legal moves are underway: The NYT lawsuit against OpenAI and Microsoft will proceed, and Chegg is suing Google for killing traffic via AI Overviews. Sara Taher joins the show to unpack the long-term consequences of AI scraping and shrinking search real estate.
We also dive into new AI traffic data showing LLMs are sending visits, barely, and why Google suddenly loves YouTube again. If you’re not aligning schema, content, and branding now, you’ll be shouting into the algorithm void.
News from the EDGE:
[00:02:26] Advertisers pull back from TikTok, boost Meta amid ban uncertainty
[00:08:49] Google credits Gemini for better detection of fake business reviews and maps spam
[00:14:11] EDGE of the Web Sponsor: Site Strategics
AI / SEO News with Sara Taher:
[00:15:48] NYT case against OpenAI and Microsoft can advance
[00:18:20] Chegg sues Google for hurting traffic with AI as it considers strategic alternatives
[00:21:46] AIO prevalence has now surpassed 20%.
[00:25:53] EDGE of the Web Sponsor: WAIKAY from InLinks
[00:29:19] 63% of Websites Receive AI Traffic
[00:34:18] YouTube citations in Google AI Overviews surge 25%
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