EDGE of the Web - An SEO Podcast for Today's Digital Marketer

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events...

Keep Calm and Carry On! Google’s Latest Core Update

On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update.

By: Barry Schwartz
From: Search Engine Land

Lily Ray on the May 2020 Google Core Update

Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google up...

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week’s special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger, and he’ll help put all this in a better, more productive perspective. Mordy’s expertise in this field comes from his experience writing original SEO insight...

Online Meeting Services are Collecting More Data Than You Think

An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they’re basically “safe” to use, they are collecting call length and IP addresses of all participants.

By Chaim Gartenberg

Has Google Slowed Web Crawling Because of the Pandemic?

This is one story that just won’t seem to die. John Mueller of Google has now announced again t...

This week’s special guest is Bill Sebald, Managing Partner of Greenlane Marketing. He has always approached SEO work like a detective trying to solve a complex mystery. He’s been doing this since 1996, so you can count on some incredible insights he has gained over the years. During episode 353 of EDGE of the Web we deep dive into how SEO agencies have been responding to the changes within the digital marketing industry from COVID-...

Work from Home Content Engagement Spikes on LinkedIn

The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What’s resonating is an emphasis on support, care, and community. 
By: Matt Southern
From: Search Engine Journal

Facebook Expands Video Chat Capabilities with Messenger Rooms

The sudden huge rise in Zoom users is prompting Facebook to up its game with Messenger Rooms ...

When Google does core updates, there are inevitably winners and losers, and it often doesn’t feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates and manual actions can feel like the end of the world but Kristine Schachinger of Sites Without Walls has advice.  Kristine has spent years helping companies through the post-update recovery process. She also has 17 years of digital exp...

Will the Pandemic Change SERP Permanently?

Google’s coronavirus search results now has a “sticky” menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization?
By: Mordy Oberstein
From: Search Engine Land

Google Gives a Break to News Publishers by Waiving Ad Serving Fees

Google’s latest way to help during the pandemic focuses on journalism...

Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week’s special guest Lily Ray, SEO Director at Path Interactive, will shed some light on how digital marketing should respond to changes in se...

Both Apple and Google are Mapping Social Distancing Performance

Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Google and Apple weigh in with mapping data.

Need work? Amazon is Hiring

Amazon is having a hard time keeping up with orders and has had to hit pause on new signups for its grocery service. And it wants to hire 75,000 more people, even amidst ...

Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of Cultivative Marketing has been seeing a lot of change happening in PPC and paid social during the pandemic, including shifts in Google Ads Benchmar...

The Economic Slowdown Hits Yelp Hard
The coronavirus pandemic’s economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews, which has declined sharply with shut-downs and social distancing.

During a Recession, SEO More Important than Ever
Although the novel coronavirus outbreak has brought the overall economy to a screeching halt, a survey reveals SEO can an...

Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we’re now experiencing? This week’s featured guest Jon Henshaw, Founder of Coywolf, has been in the SEO space for a long time now! He joins the show to share his knowledge of what digital marketers should be doing to help ...

Finally, New Smart Speaker Integrations for Google Podcasts

Compared to other podcast platforms out there, Google has been behind the curve on podcast integrations, but is finally catching up with queues, auto-downloads, and more. 

2020 Ad Spend Projections on the Decline as Pandemic Rises

Projections for worldwide ad spending has been reduced by 3% thanks to the new coronavirus and COVID-19 global pandemic, which leaves room for a...

Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense to use smart automation and data analytics in your SEM work. This week’s special guest Aaron Levy, Group Director of SEM at Tinuiti, will share...

Need Support for Google Ads or Google My Business? Be Prepared to Wait

You’d think much of digital marketing wouldn’t really be affected by the COVID-19 pandemic, but you’d be wrong. Google has said users seeking support will experience delays.

How Much Will Digital Marketing Suffer from the COVID-19 Pandemic?

There’s enough anxiety about the pandemic pushing the economy into recession that many businesses are putting the brakes on...

A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals have experienced working remotely in the past and others, this is their first time. It can be quite challenging to work at home with distractions causing workers to not be as productive as ...

Update Your Local Listings if Affected by COVID-19

For companies with a Google My Business listing, Google is asking everyone to make sure their open hours and other information is accurate if COVID-19/coronavirus is impacting operations.

One of Trump’s Retweets Gets a “Manipulated Media” Label

Twitter’s new policy to label some content as “manipulated media” (significantly and deceptively altered or fabricated) has been applied to...

This week’s featured guest is Britney Muller, Senior SEO Scientist at Moz, here to EDGEucate  you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people about SEO (internally and at conferences around the world), and communicates SEO trends and desires to the product teams at Moz. She is an SEO scientist people… she knows...