EDGE of the Web - An SEO Podcast for Today's Digital Marketer

EDGE of the Web - An SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Episodes

May 18, 2021 39 min

Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites.  Things you can do right now. He clearly demonstrates the care he has towards his own clients and he used his Cambridge meetups to share information with his local business community. We also give the mic to Andrew to go through his run down of the Top 20 SEOS t...

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On this week’s News From The EDGE, host Erin Sparks, Wix’s Mordy Oberstein and EDGE Media Studio’s Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB’s local justification, and weigh in on Clubhouse.

 

[00:04:26] Core Web Vitals claimed to be a minor tie breaker [00:10:11] Local Justifications give an edge to GMB users [00:16:19] Clubhouse launches on Android, but the hype might be...
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Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engine optimization. But that small college was Cambridge and you would not believe who came to speak there. Free pizza and beer didn’t hold a candle to the top-level thought leaders sharing their craft. This is our SEO community and Andrew...

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Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals.

[00:04:25] Comparison shopping on Bing
[00:09:08] Report indexing issues on Google Search Console
[00:13:24] Elementor updates for Core Web Vitals
[00:18:00] Google’s adding links to featured snippets

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Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more.

[00:04:18] What Pedro experienced at Google during the first large algorithm changes

[00:20:00] The path of critical SEO thinking compared to how Google is understanding quality.

[00:23:40] What do beginning SEO professionals need to know to start the critical thinking journe...

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Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this week.

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[00:04:06] Google Testing Local Car Inventory

[00:09:27] Google’s Scraping Its Q&A Function

[00:13:51] Assessing The Impact Of The Product Review Update

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Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world’s information.

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[00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011

[00:07:14] Pedro’s take on Google dominance

[00:13:39] Businesses need to do something Google cannot

[00:2...

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The SEO News to pay attention to this week includes Google’s ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on nearly half of all websites when it rolls out. 

 

[00:03:19]

Google Has Problems With Long-Form Question Answering

A new research paper finds that Google still has issues answering nuanced questions that require complex elaboration.

 

[00:12:...

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The face of tech has changed and the pie is getting bigger. We talk about Google’s FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, also unpacks elitism, the backlash women in tech can face, how you can help, and how the narrative can be reframed to reflect inclusion.

 

[00:04:13] What is FLoC?

[00:12:48] Does Google get to decide that they're ...

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On this week’s episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt to play nice about that antitrust lawsuit Google’s wrapped up in. 

 

[00:03:05] Google Announced Product Reviews Algorithm Update

We suspect this update is aimed at all those affiliate links that websites are including in their reviews these days. 

 

[00:08:00] Google Launches Two Imp...

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Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, is on-the-record for dedicating herself towards raising up women and BIPOC business leaders. If a story affects marketers, Search Engine Land is going to tell you about it.

  • [00:03:53] How did the Director of Content for Search En...
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    We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host’s humble opinion.  Here what Erin and Mordy took on:

     

    [00:03:24] Company Knowledge Panels Showing Competitors on Google

    You can imagine some choice words might be said when a business looks at its Google knowledge panel(s) to see “alternatives” included who are competitors. 

    [00:09:23] Expanded FAQs for Google Page Experience...

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    Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digital strategy. She recommends auditing your content quarterly, explains what you should be looking for and how to use the insights for your next content plan. And if you haven’t started using SlideShare yet, don’t start now.

     

    [00:03:43] What is content reuse in content marketing

    [00:04:...

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    Mordy joins Erin to go through some of the digital news on episode 406. 

    [00:03:18] Will the SEMrush IPO Make a Splash?

    SEMrush went public last week with an IPO, including a total valuation approaching $2 billion. This is the first major IPO of a company that is laser-focused on SEO, not just digital marketing in general.

    [00:06:06] Hotel Property Promotion Ads Now Available Globally

    Google has launched its hotel property promotio...

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    [00:06:13] How content consumption has changed in the last few years.

    [00:08:15] This virtual atmosphere is going to be permanent, to a scale.

    [00:09:36] Beginning content marketing research and building a repeatable model

    [00:12:09] Look at the data first 

    [00:13:57] Watch what your competitors are doing

    [00:17:36] Does our content marketing get skewed with topics that are trending too much?

    [00:21:51] Establishing business goals ...

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    We had a fantastic time with our 404-page contest, where we had our listeners submit their favorite three 404, Page Cannot Be Found pages from across the ‘net. We had over 90 submissions and found a huge spectrum of functional and entertaining pages to engage audiences that land on a missing page. Our contest winner will get a fantastic podcasting kit that we hand picked for the event. Join our judges Mordy Oberstein, Jason Barnard...

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    Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the opportunities to test with reversion control and baseline factors to clearly produce SEO results to the C-suite execs. SEOs need to be watching business results, not ranks.  Check out this interview and tell us your thoughts about what w...

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    Mordy joins Erin to go through some of the digital news on episode 402.  We have a special Twitter contest for the best 404 page for our upcoming 404 episode.  It was either that or have an episode you just wouldn’t be able to find, right?  Get it?

     

    [00:04:51]
    YouTube Creators Outside the US: Tax Withholding Coming from Google? Google is going to be required to withhold taxes for non-US YouTube creators who earn money from US citi...

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    Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO.  Moving away from linear models and departing from transaction-based success goals leads us to understand behavioral modeling.  Micro Conversions map our trail of understanding of how valuable SEO really is now and into the future. 

     

    [00:04:27] Kevin Indig’s history

    [00:07:24] Wha...

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    [00:06:07]
    Will Google Pass the Cost of Digital Ad Taxes to US Advertisers?
    Maryland is the first state to pass a tax on digital advertising. In countries such as the UK, Austria, and Turkey, Google has passed those costs to advertisers. Will it do the same in the US?
    [00:14:48]
    Search Results are Being Upgraded at Microsoft Bing
    The five key Bing features being updated include intuitive highlighting of content, integrated visual s...

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