EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Episodes

May 23, 2022 48 min

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from.  We wanted to share these with our listeners so you can learn too!  Thanks so much ...

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Did we hear that right?  Google introduces the first designated schema ranking signal!  That’s breaking news!  Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.  Learn about Mordy danger whistle that Jacob has just in case!  All this and more from the EDGE.  Be sure to check out episode 500!

 

[00:05:02] Google I/O Rolls Out | What to know regarding SEARCH

...

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It’s been announced and we need to ramp up our understanding  and implementation of Google Analytics 4. 

 

Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.  An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are co...

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Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of such a dastardly DMCA take down request.  Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow’s Brain Labs Digital.  All this and we’re coming up to the 500th episode.  Listen in as we have something special in the works!

 

[00:02:54] Coming up ...

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Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal.   All the Searches!  We experienced the full immersion into the John Mueller AI - Mueller-bot.  We think we should have a dedicated segment just for that.  

 

[00:02:46] Ad Revenue growth reported by both Google and Microsoft

[00:05:39] EDGE of t...

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Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of information regarding citation strategies.  Learn about entity definition and the slew of tools out there to make your structured data grooming easy on this episode of the EDGE. Be sure to check out our first episode with Jonny Ross as he covered the basic of structured data.

 

[00:...

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Mordy’s back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal.  Had a fun time listening to Mordy’s analogy of echo chamber quality content - let’s say he did a crappy job explaining it (27:20 mark if your interested).

 

[00:05:21] Big Changes coming for Featured Snippets

[00:13:14] Universal Analytics’ Real-Time bug w...

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THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions.  Check out our Twitter Poll to find out!  Lastly, explore with us our first “Barry Moment” here on the show. [00:05:52] Google rolling out conversion migration tool for Goog...

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April 18, 2022 36 min

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value you of schema deployment for visibility.  Is schema a ranking signal? We answer it on this podcast.

[00:09:38] What is schema?

[00:13:54] Benefits of schema: knowledge graphs, rich snippets

[00:14:00] The Interview Series Title Sponsor:...

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George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital marketing.  Discussing articles from Social Media Today, Search Engine Roundtable and Search Engine Journal was part of our podcast - and then we discovered the real news: TheThingAboutGeorge.com.  George is making a site all about him.  Tell us what you think at RateThisPodcast.com/EDGE....
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    The EDGE team tackled this week’s news with gusto and a bit of exhaustion, actually.  So much to cover and so little time.  We’ve got a Facebook study from Search Enge Land, Google algorithm volatility from Search Engine Roundtable and discussions about individual Google algorithms in niche industries.  Let us know what you think on this week’s Poll and be sure to RateThisPodcast.com/EDGE.

  • [00:04:43] “Interest Categories” on FB Ads...
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    Is Google wanting to see a Google-shaped web?

    There is a huge debate swirling around the Google AMP over the past 5 years.  Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve.  The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrus...

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    Erin’s back in the captain’s seat to go over the recent digital marketing news of the week.  Stories from Search Engine Roundtable….yup, that’s it….all from Barry Schwartz.  It’s a trifecta.  We should probably just give up looking anywhere else…

     

    [00:08:05] Product Reviews Update rolling out from Google

    [00:17:33] Show Notes

    [00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps

    [00:21:51] This Week’s Poll

    [00:...

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    Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix. 

  • [00:07:30] Header and Footer Links - What does Google think?
  • [00:10:43] EDGE of the Web Title Sponsor: Site Strategics
  • [00:12:56] How are Expertise, Au...
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    Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution.  No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale!  Be sure to listen to the first episode of our two-part interview with these two SEO innovators.  They are about to make SEO hist...

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    How did last week’s poll fail?  That’s our question.  Erin’s not happy there.  New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti.  Short-form videos are the way of the future!  Give us a listen, today on the EDGE!

    [00:03:50] Update your WordPress As Soon As Possible

    [00:06:45] More Short-Form Videos coming to Google SERPs

    [00:14:26] EDGE of the Web Title Sponso...

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    The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin.  We’re wanting to continue to get the word out on how to support Ukraine.  Please go to edgeofthewebradio.com/ukraine for more information.    

    [00:05:08] New Businesses Are Opening at pre-pandemic levels!

    [00:14:21] Verifying your busine...

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    We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world.  Articles from Social Media Today and Search Engine Journal. Let’s make sure to get the word out and share this information.  

    [00:05:05] FB Bans announ...

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    Mordy’s got news that he won’t tell anyone.  Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count. Great reads from Miranda Miller, Barry Schwartz and Celeste Gonzalez.

     

    [00:04:48] RatethisPodcast.com/EDGE

    [00:05:57] Majority of Small / Medium Businesses still without an SEO strategy

    [00:13:07] EDGE of the Web Titl...

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    There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them to deliver best services. We're talking to Mitul Gandhi and mark trap Hagen, SEO clarity today on the EDGE.

     

    [00:04:14] How Mitul came into the SEO industry…and why?

    [00:07:54] Software had to originate out of a need.

    [00:09:37] seoClarity first had to understand how to s...

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