EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Did we hear that right?  Google introduces the first designated schema ranking signal!  That’s breaking news!  Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.  Learn about Mordy danger whistle that Jacob has just in case!  All this and more from the EDGE.  Be sure to check out episode 500!

[00:05:02] Google I/O Rolls Out | What to know regarding SEARCH

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It’s been announced and we need to ramp up our understanding  and implementation of Google Analytics 4. 

Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.  An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are co...

[00:02:54] Coming up ...

[00:02:46] Ad Revenue growth reported by both Google and Microsoft

[00:05:39] EDGE of t...

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of information regarding citation strategies.  Learn about entity definition and the slew of tools out there to make your structured data grooming easy on this episode of the EDGE. Be sure to check out our first episode with Jonny Ross as he covered the basic of structured data.

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Mordy’s back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal.  Had a fun time listening to Mordy’s analogy of echo chamber quality content - let’s say he did a crappy job explaining it (27:20 mark if your interested).

[00:05:21] Big Changes coming for Featured Snippets

[00:13:14] Universal Analytics’ Real-Time bug w...

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions.  Check out our Twitter Poll to find out!  Lastly, explore with us our first “Barry Moment” here on the show. [00:05:52] Google rolling out conversion migration tool for Goog...

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value you of schema deployment for visibility.  Is schema a ranking signal? We answer it on this podcast.

[00:09:38] What is schema?

[00:13:54] Benefits of schema: knowledge graphs, rich snippets

[00:14:00] The Interview Series Title Sponsor:...

The EDGE team tackled this week’s news with gusto and a bit of exhaustion, actually.  So much to cover and so little time.  We’ve got a Facebook study from Search Enge Land, Google algorithm volatility from Search Engine Roundtable and discussions about individual Google algorithms in niche industries.  Let us know what you think on this week’s Poll and be sure to RateThisPodcast.com/EDGE.

Is Google wanting to see a Google-shaped web?

There is a huge debate swirling around the Google AMP over the past 5 years.  Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve.  The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrus...

[00:08:05] Product Reviews Update rolling out from Google

[00:17:33] Show Notes

[00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps

[00:21:51] This Week’s Poll

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Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix. 

[00:03:50] Update your WordPress As Soon As Possible

[00:06:45] More Short-Form Videos coming to Google SERPs

[00:14:26] EDGE of the Web Title Sponso...

[00:05:08] New Businesses Are Opening at pre-pandemic levels!

[00:14:21] Verifying your busine...

We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world.  Articles from Social Media Today and Search Engine Journal. Let’s make sure to get the word out and share this information.  

[00:05:05] FB Bans announ...

Mordy’s got news that he won’t tell anyone.  Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count. Great reads from Miranda Miller, Barry Schwartz and Celeste Gonzalez.

[00:04:48] RatethisPodcast.com/EDGE

[00:05:57] Majority of Small / Medium Businesses still without an SEO strategy

[00:13:07] EDGE of the Web Titl...

There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them to deliver best services. We're talking to Mitul Gandhi and mark trap Hagen, SEO clarity today on the EDGE.

[00:04:14] How Mitul came into the SEO industry…and why?

[00:07:54] Software had to originate out of a need.

[00:09:37] seoClarity first had to understand how to s...