EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.


June 6, 2023 30 mins

Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week!

Oh yeah - tweet Mordy more SGE examples, would ya? He loves it.

News from the EDGE:

[00:02:55] How’s that new Generat...

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More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE! 

News from the EDGE:

[00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK

[00:07:57] Go...

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Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It’s all things structured data, here on this episode of the EDGE of the Web podcast!

Key Segments

[00:02:34] Introducing Martha v...

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Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We’re full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we’re late on delivery (sorry)!

News from the EDGE:

[00:04:13] Another search engine hopeful bites the dust

[00:09:50] HUGE fine for Meta in the EU


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It’s time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool!

[00:02:21] Introducing M...

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Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet.

News from the EDGE:

[00:02:58] T...

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EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google.

Bonus: Impact of ChatGPT to SEO’s?

Tune in as they discuss the current state of Google’s approach on indexing… right here on the EDGE!

[00:02:40] Introducing Areej AbuAli 

[00:04:07] Controlling Crawlability and Inde...

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It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates!

News from the EDGE:


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It’s time to move to GA4, folks!

Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than:
(1) Update your WPCode plugin now and,

(2) Get to GA4 fast…..the end is nigh!

Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.

News from the EDGE:

[00:05:25] WordPress plugin compromised again!

[00:12:40] EDGE of the Web Title Sponsor: Site Strat...

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Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it’s like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry.

Join them as they explore what it’s like being an entrepreneur. . . on the EDGE!

  • [00:02:43] Introducing Areej AbuAli
  • [00:05:25] Interest in Technical SEO
  • [00:07:36] Com...
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Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system?

These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE!

News from the EDGE:

  • [00:05:45] Retired Ranking Systems Grow as ...
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What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily. 

Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today.

Now let’s join the SEO marketplace and talk marketplace SEO. . . on the EDGE!

  • [00:00:34] Reintroducing B...
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Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking.

Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

  • [00:03:50] Google is Developing a New Search Engi...
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How have Google’s rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content?

Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more.

Join us for some SEO tomfoolery on this episode of the EDGE!

  • [00:00:39] Introducing Brodie Clark
  • [00:04:45] Living the Agency Life
  • [00:06:41] Making the Transiti...
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If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon?

Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google’s latest core update impacted local search, it’s use of pattern recognition when crawling, and more.

Check out the digital marketing news for this week. . . on the EDGE!


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April 6, 2023 34 mins

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast?

Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O’clock podcast, as they answer these questions and many more on this episode of the EDGE podcast!

  • [00:00:35] Reintroducing Greg Finn
  • [00:01:48] Marketing O’Clock
  • [00:05:38] Discord Community
  • [...
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Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations.

Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division?

All this digital marketing news on more. . . on this episode...

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Why does Google’s support for paid advertising stink so bad and what’s causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.

Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He’s also a certified Google AdWords partner and a frequent contributor to Search Engine Land.

Learn all things AdW...

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Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news.

It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn’t much of a fan of TikTok, either. 

They also dig into Darren Shaw’s extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombar...

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What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives.

Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achiev...

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