Episode 177: Evolving Your Content Pillars as Your Audience Grows

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer, and this week we’re wrapping up our April series all about content pillars. Over the past few weeks, we’ve defined your content pillars (Episode 174), aligned them with your business goals (Episode 175), and discussed how to create engaging content around them (Episode 176). If you missed any of those, I highly recommend going back—they really set the foundation for today’s conversation.

Today, we’re talking about a natural next step in your content journey: how to evolve your content pillars as your audience and business grow. Because here’s the truth—what worked six months ago might not work now. And that’s not a problem—it’s progress.

Your content pillars shouldn’t be static. As your audience’s needs, interests, and demographics shift—and as your business evolves—your strategy has to evolve, too. This episode is all about recognizing when it’s time for a shift, how to do it effectively, and why evolving your content is actually a sign of growth.

Let’s dig into the key takeaways and steps for making sure your content pillars are always working for you—not holding you back.

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(01:00) Why Evolution is Key to Content Strategy
Your audience isn’t staying the same—and your content shouldn’t either. Evolving your pillars ensures your brand remains:

• Relevant by addressing new audience needs

• Aligned with your business growth and new goals

• Engaging because you're meeting your audience where they are now, not where they were

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(02:00) Sign 1: Shifting Audience Demographics
Maybe you're attracting a different age group, industry, or business size.

✨ Action Step: Review your analytics regularly to catch shifts early and adjust your pillars to reflect your new audience.

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(03:00) Sign 2: Industry Trends or Hot Topics
Platforms and preferences change. If TikTok’s on the rise or your industry shifts toward video, that’s a clue.

✨ Action Step: Stay on top of trends and ask yourself how each one could evolve into a new or updated content pillar.

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(03:40) Sign 3: Changing Business Goals
Launching a new product? Adding a service? Your content pillars should follow suit.

✨ Action Step: Revisit your business goals quarterly to ensure your content strategy is pointing in the right direction.

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(04:20) Sign 4: Audience Feedback and Requests
If you're hearing the same questions over and over—it might be time to turn that into a new pillar.

✨ Action Step: Use surveys, polls, or social DMs to gather direct feedback on what your audience wants more of.

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(05:00) Step 1: Audit Your Existing Content
What’s performing? What feels outdated?

✨ Action Step: Categorize your content by pillar and review engagement metrics to identify what’s thriving and what’s fading.

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(05:40) Step 2: Experiment with New Ideas