Episode 178: Finding a Posting Frequency That Works for Your Business

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re launching our May series with a topic that so many entrepreneurs wrestle with: How often should I really be posting content? Whether you’ve been told to post every day or you’re stuck in a cycle of burnout trying to keep up, this episode will help you shift from “what the algorithm wants” to a frequency that truly works for you.

This week’s focus is on creating a sustainable posting frequency—one that supports your business model, aligns with your goals, and gives your audience consistent value without exhausting you. Because showing up online shouldn’t cost you your peace.

We’re digging into the practical, flexible steps you can take to find your rhythm and make your content strategy feel like a natural extension of your business—not a burden.

Let’s walk through the key steps I shared in the episode for designing a posting frequency that fuels growth (without the burnout):

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(01:00) Why “Consistency” Doesn’t Mean Daily
We’ve been told that consistency = success, but consistency should mean what you can sustain—not what a social media guru tells you.

✨ Action Step: Reframe your mindset around consistency. Ask yourself what feels doable and valuable, not just frequent.

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(02:00) Step 1: Match Frequency to Your Business Model
An influencer and a consultant don’t need the same content schedule. Know what level of visibility your business requires and tailor accordingly.

✨ Action Step: Identify your business model and what type of engagement is most valuable—awareness, conversion, or deep connection?

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(02:40) Step 2: Focus on Quality Over Quantity
A single valuable post often outperforms five generic ones. It's about impact, not volume.

✨ Action Step: Review your content from the past month. What performed best—short bursts or deeper, high-value pieces?

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(03:30) Step 3: Test and Track Different Frequencies
Experimentation is your friend. If posting less yields the same or better results, you’ve found your sweet spot.

✨ Action Step: Pick a 30-day period and test 2–3 different schedules. Track engagement, traffic, and ease of creation.

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(04:10) Step 4: Adapt to Platform Norms
Different platforms = different rules. Instagram may love 3–5 posts/week, but your newsletter or blog can thrive with biweekly content.

✨ Action Step: Choose your top 2–3 platforms. Research their ideal frequencies, then adapt based on your available bandwidth.

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(05:00) Step 5: Stay Flexible and Reevaluate Often
Your schedule should evolve with your business. You might post twice a week now, but with help or automation, you could scale that later.

✨ Action Step: Every quarter, ask: Is my current content schedule still serving me? Do I need to scale up—or scale back?

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As I shared in the episode, there’s no universal perfect frequency—only what works for you. The right schedule will evolve as y