"Learning and seeing what customers respond to and what they like is how your brand grows. It's half me, but then it's how it's received. They help me decide what the rest will be. And it's so fun to co-create with customers in that way." —Xeba Zareie
Some days, the body sends signals that can't be ignored. The bloating that shows up out of nowhere. The foods that once felt safe are suddenly turning into a guessing game. The search for relief becomes an ongoing job that no one feels prepared for.
Xeba Zareie knows that life well. Years of gut illness shaped her path from film production to founding Preme Foods, where she created gentle, science-backed prebiotic blends designed for individuals who feel that nothing on the shelf actually works for their body.
Press play for a refreshing perspective on gut health and the story behind a product built from lived experience, not trend chasing.
In this episode:
• What chronic gut issues reveal about stress, lifestyle, and hidden triggers
• How plant diversity and prebiotic fiber shape long-term digestion
• Why women face gut challenges at higher rates
• The role functional medicine and Chinese medicine played in Xeba's healing
• How Preme Foods created SIBO-friendly, low FODMAP hydration
• Ingredient sourcing, European standards, and why they matter
• The emotional side of restriction and rebuilding trust with food
• Building a CPG brand rooted in science and personal history
Meet Xeba:
Xeba Zareie is an entrepreneur and founder of Preme Foods, a wellness-focused nutrition company specializing in gut-friendly, prebiotic beverage products. With a background in TV and film production, Xeba transformed her personal struggle with chronic gut health issues into a mission to create accessible, science-backed nutritional solutions. After working with a functional medicine doctor and experiencing her own healing journey, she developed a line of drink powders designed to support digestive health, particularly for women suffering from conditions like SIBO and IBS. Committed to using high-quality, European-grade ingredients, Xeba's approach emphasizes holistic wellness, nutrition science, and creating products that help people with sensitive digestive systems feel normal and nourished.
Connect with NextGen Purpose:
Episode Highlights:
00:55 Meet Xeba— Lifelong GUt Struggles
02:15 Prebiotics vs Probiotics
06:05 The Emotional Toll of Eating Restrictions
10:00 The Rising Gut Health Conversation
13:22 Science-Backed SIBO-Friendly Ingredients
18:26 A Gut-Friendly Beverage Line
21:39 Why Women Suffer More Gut Issues
25:10 Glyphosate, Roundup, and Rising Gut Issues in the US
28:27 The #1 Dietary Killer
33:20 Customer-Led Product Innovation
Resources:
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Get 15% off when you shop at: https://premefoods.com/
Use code: essential15
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