In this episode of Event Logistics Lab, Greg and Rocio dive into the evolution of event technology, exploring how early tech adoption in financial services influenced modern event planning tools. Rocio shares her experiences in bridging the gap between analog and digital processes, the role of change management in tech adoption, and the complexities of food and beverage planning in a rapidly shifting landscape. They discuss the importance of balancing innovation with usability, ensuring that event tech enhances efficiency without replacing the human element.
Topics Covered:
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Rocio’s career journey from catering coordinator to senior event manager.
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Early experiences with Webex and video conferencing before Zoom became mainstream.
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Transitioning from paper-based processes to shared calendars and digital tools.
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The struggle of tech adoption and why training is critical.
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The reality of AI and automation—why tech can't fully replace human roles in event logistics.
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The complexities of food and beverage planning, including fluctuating pricing and regional taxation.
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How Pholeo’s latest features simplify event budgeting and prevent spreadsheet disasters.
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