December 4, 2024 • 30 mins
AI: It's not just for sci-fi anymore—it's for your event budget, too. Let’s see how tech magic can make your job easier!
Elizabeth, Liz, and David are joined by Lori Pugh, an expert on how to wield AI like a pro, even if you’re not tech-savvy. Lori shares how artificial intelligence can help event pros move from drowning in spreadsheets to focusing on what really matters—creativity and connection. They break down AI’s bad rap and show how it can be an ally, not a threat. This episode covers simple, actionable ways that planners, suppliers, and hoteliers can use AI to save time, enhance experiences, and stay ahead of the curve. If the thought of AI makes you nervous, this chat will leave you curious, empowered, and maybe even excited to give it a try.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey, everyone, and welcome, Laurie. We're excited to have you here today to talk about AI events. Oh my. Thank you so much for having me. I'm very excited about this topic.
(00:01):
Yeah. I'm excited for you to be here. I think this is obviously a huge topic. Everyone's talking about it. Right?
But I think what I'm most excited to talk with you about today is kinda how AI can be integrated for everyone, for the planner, for the supplier, for the vendor, like, how we can all be using it in different applications. So excited to have you back with us. Thank you. Thanks for being here. We like to consider you our, AI industry expert.
So well, thank you. I hope I can deliver a little something there for you. No. Absolutely. Well, we're I I think everybody, when they first think AI, you know, there's a little bit of that that fear.
Like, what what what can it do? Like, you know, how in invasive can it be? You know, how Is it gonna replace us? Right. Yeah.
No. Absolutely. So, you know, when it came to AI, is that something that you just naturally gravitated to? Or did you have years as well? And if so, kinda how did you overcome that?
Sure. So I I think what we have to remember, I mean, how many of you here have iPhones? I'm gonna guess a lot. Right? So, when you open your phone with your face, that's AI.
So we've been using it for a very long time. It's just the generative portion of AI. And so, I think for me, the reason why I jumped in and wanted to learn more is because people were saying it could save time, and not so much that, it was gonna replace our jobs, but people who use AI are going could replace people's jobs because it makes you, able to work faster and be more creative. And we'll talk about some examples of that. Love that.
You know, somebody said to me once, think if you think about AI of, like imagine if you could read, like, 10,000 books in one day and how much smarter you would be. Like, that's what AI does. And and AI is designed to enhance what you're already good at and just make you better at it. It's not there to replace you. Exactly.
I I really love that example, David. Yeah. No. That's a great point. And, yeah, you know, I'll sign up for anything that gets rid of that administrative work because, you know, I'm like, I just wanna, like, get into the planning and, like, putting it all together and not get bogged down so much with, you know, the day to day details, of, like, the minute stuff that you can kind of use AI to help with, especially with, like, content, and kind of crafting that, because, you know, we're all we wanna be innovative.
You know? We wanna think outside the box. How can we make the event bigger and better? And how can we, you know, finagle the budget to add more to the event? I'm all about, like, I like to add hidden wows.
Right. You know, have unexpected things, you know, happen in our events. So I love that there's the opportunity to kinda use AI for that. And, I mean, you can't break it. Right?
So why not try it? That's exactly right. I mean, it's it's you've gotta play with it. It's with any new technology. You know?
You gotta feel it out, and it's evolving. I mean, every day, there's there's new platforms, there's new features that come out, and so I think it's really a miss for anyone not to try it. Absolutely. So talking about that, any favorite platforms out there? You know, I really like, Chat GPT.
I mean, that's the one that I started playing with, that free version that's out there, just to kind of think about, you know, what can it do, and I looked up some prompts online, and I think I was overthinking prompts. Right? Prompts are things that you request or you put into the platform. It's not that picky these days. You could just ask it something very simple, like, what are some themes for a 16th birthday party?
Or, what types of, speakers in this industry are really good? I mean, you don't have to overthink what you're putting into it, and it just spits out really, really interesting things. So I think that's a really great, place to start. I think most of us have done a little dabbling and some chat gbt. So so here's a really cool thing about chat gbt too is that if you think about having a conversation with it, so many people use chat or they make the mistake of using chat GPT, like going on Google and searching something.
If you use it in a conversation like we're having right now, talk to it. I know it feels weird maybe, but talk to it like it's a person. Like, you're like, if I came here and said, hey, Elizabeth. I'm planning this event. I'm trying to think of something.
What's your advice? Blah blah blah. Same concept. The results are so much different, so much better that way. I've done that a lot with copy too where it's you know, I I like the track it's on, but I'm like, I like this.
But can you, you know, maybe change this, shorten it, and put it in a more, you know, fun town? Be more whimsical. Yeah. And it'll just, like, bam, right there. And I'm like, woah.
Right? And you can ask it to be you know, say, hey. I I need you to be a researcher or I need you to think, along the lines of, like, an event planner. It will actually do those things if you tell it to do it. Oh, that's cool.
Or excuse me. Request it. Yeah. You don't wanna tell it. Request it.
Awesome. One of my I would say I'm sorry. One more thing too while this is on my head. Actually, I did not believe this until I tried it because somebody told me I didn't believe it. If you're nice to it and you're like, thank you, please.
(00:22):
That's great. It will actually even give you better results. What? Really? Yes.
Absolutely. Alright. It'll be so nice to touch you with the Alright. Not only is it helping you with copy, it's teaching you manners. That's right.
That's right. Well, we said research. I I like that. I didn't realize you could say, you know, be a researcher for me. Because I feel like in the what I've used it for so far in the hotel world is SWOT analysis.
Like, when you're working on your budgets and you're going into budget season, like, you can put in you can ask a lot of questions for it to produce a SWOT analysis for you, which is a super time consuming thing in our business. I used it to develop some ideas for a fan. Like, create 5 events that, you know, would be attractive for medical meeting professionals. This is the resort I work at. This is what I'm wanting to do.
I wanna have it at this time frame. And it gave, like, such cool, like, ideas of like, completely created an event for me that were specific to that market, specific to my hotel, like, in a matter of seconds, like, created information like that. So, I just used chat dbt. We were talking offline a little bit about creating, spreadsheets, like, pulling data, like, simple stuff on the event side for hoteliers. You know?
Pull the top, you know, 10, you know, hotels in the area that can accommodate, you know, private event dining for x amount of people. Put that into a spreadsheet for me. Like, just did that recently for a client. You can even dive deeper into what you were saying. Like, give me a cost analysis.
So, you know, or you could say, they have this budget. Which one of these things would fit within that budget? Like, you can keep going deeper that way. Oh, I love that. So I'm, like, just dipping my toes in, but this is awesome to learn.
Like You're not even in the the the middle of the water. You're not even to that line in the pool where it's telling you you're about to go into the deep end yet. So you have to Well, after, like, just from talking to supplier friends, I mean, I do think, like, event planners are, like, I think and you can maybe tell us more about it, but they're, you know, looking into this a little bit more. I feel like the supplier side from conversations I've had at various events, like, we're just kind of like, this is so cool. Like, how can it save me time?
But Mhmm. I think there's so much more that we can learn, to be able to be more effective in it. And there's new features, as I mentioned, every day. So to David's point, I mean, 6 to 8 months ago, it was not very good Yeah. At at pulling together data, especially numbers of what things would cost and estimates, and it's improving.
Something else that I love is that it keeps memory. So if I, say, a couple months ago, wanted to do a proposal for a client, I can go back and say I'm creating another proposal for this client. It remembers some of the things that I input about it, so I don't have to start from scratch again. So it's like having this really smart assistant who who is always, like, there, has the notes. You can call them anytime.
So I really like that feature. There's another feature that I like that I think is, can be a little bit underrated. So, for example, something I think we'll talk about later is speakers. And so if I am combing other industry, conferences for good speakers, I can actually just copy and paste the whole website, the speakers page, copy and paste it into to Chat GPT, and say put this in a excel file. Bam.
Names, everything. Mhmm. So that way it's not like you're typing or researching. All those types of things like researching admin, brainstorming is my favorite thing to do with it. Have any of you brainstormed in it yet?
100%. 100%. What specifically would you say to brainstorm? I mean, I feel like the fan when I said, like, create 5 events, you know, that is brainstorming, but is there more specific things I can be saying? Sure.
So, at the company I work for now, we are looking for new revenue generating ideas. So work for a media company, whether that's events or new research or new digital products. And so we plan on doing some focus groups with our different groups, brands, suppliers, solution providers. And I ask it based upon all the other things that I've put in over time about where I work and the business I do. I said, help me come up with focus group questions for each audience that would help them help me create new revenue generating ideas.
And what it popped up was perfect. I mean, that would have taken me 2 days to think about all that stuff. And it's bam. It's done. I love that.
Yeah. It I mean, for any job field, if I think it's really important, but especially for us, I mean, we get burnt out because we use the creative side of our brain, and we use the analytical side. And sometimes when you sit down to think of something new and exciting, it's like there's not enough cups of coffee in the world to get your brain going. And this to me is like that shot of of energy you need to get the creative juices flowing. It's like work smarter, not harder.
Exactly. Kind of. Yeah. No. Absolutely.
So, you know, I I think a lot of people should look at this as it can be your friend, and it's almost like an assistant. I love hearing that. It is your friend, and you should be really nice to it is what I'm like. I know. Exactly.
That's that's the other takeaway. And, you know, I think from a planner standpoint, just, you know, when you're trying to figure out AV cost or, you know, what is the, you know, average f and b cost in Chicago and, you know, you want, like, cost analysis or comparisons. Like, I I've been able to put it in there and it spits out everything. So even if you're not familiar with an area, you're able to see, you know, ballpark or, you know, help me create an agenda budget for, you know, this particular area. It can really build that out.
Now on the supplier side, what I think we saw when, we were kind of chat or, like, working with it and trying to build kind of a lead list is it can help pull that that information and and that contact to give you a general basis. And then one thing that I used recently was apollo, dot io. And from there, I was actually able to create a free account. So the free account, you can only get 25. But you can pay if you want more.
But you can put in all the, you know, hospitality. I'm looking for, you know, meeting planners in the, meeting and event field, certain area. Here's the radius and, bam, it will pop it out right there for you. Names, director of sales, and then you can go through and click the ones you want, export it into an excel file. And I mean, I'm talking names, emails, everything for hotels, for planners.
(00:43):
So it's a great way that then you could take that information with the information from chat g p t and, bam, you've got a lead list. Yeah. Absolutely. And for the people who are a little hesitant about privacy, I mean, the information that they're pulling is stuff that if you Google, you'd be able to find. Yeah.
Publicly information. Right. And but but to that point, I mean, it just it's almost in my mind, and maybe this is sounds a little extreme. To me, it is almost as important as as when we got Internet. Like, I think it can be that life changing.
Yeah. So That's a big statement. I know. I know. Yeah.
So to your point, like, I was I was on a call about this yesterday, similar conversation. And and one of the things I brought up, I was like, if you think about before social media came along, and this is obviously dating myself, but, like, you would go on let's let's use this example. You would go on vacation. You take pictures. What would you have to do?
You have to go to a place, get them developed. Usually, we got 2 copies so we could give them to somebody else or whatever. And you told the story, but you couldn't show the story yet. And then social media came along, and now all of a sudden, we can show those stories in real time because we can digitally put them right there. And it changed the way that experience happened.
So AI is doing the same thing in information, availability and knowledge in a quick manner. You're doing it much faster. And the wave of how that happened in the beginning scared people. Some people are like, I'm not like, my parents were one of these people. I'm never gonna go on Facebook.
Right? Like, they were so scared of that. But they but then once it became more, you know, common practice and people understood, okay, there's safety measures in place. And and I heard, a couple times the free version mentioned. I will say that we do sometimes have to be careful of some of the free versions of these programs.
So, especially, like, Liz, you work at a hotel, you would wanna be careful about some of the information that could be maybe maybe not problematic. AI sources. I know a lot of companies are, like, closed AI. So it's important to realize that there are, like, the paid versions of most of these add, like, that extra layer of protection, that extra layer of security to to prevent that. But also, and, Laurie, you brought up earlier about how it remembers things.
It's it's again, that could scare people too, but the way it remembers things is differently. It's not like creating a file cabinet where it's like, I'm gonna take this information. I'm gonna make a file. I'm gonna put it in this file cabinet. It's gonna be here forever.
It's really just existing in this one little space where it it gets the information you're looking for. It digest digest what it needs, and then it almost like a paper shredder. Everything else just goes away. And so there is safety involved, but sometimes with some of the, free versions, be careful. And the other point I wanted to make is we gotta remember that chat gbt is not the only AI out there.
A lot of times that's where people get stuck because they're like, you brought up Apollo, which I think is great because that's a tool that uses AI to provide that service that you may not get through chat gbt. So we always gotta remember that we can't just be like, oh, if chat gbt doesn't, then AI doesn't do it. That's not necessarily the case. Somebody say, like, the we call when we're Google something. Yeah.
Like but that's that really just means a search engine. It could be any search engine. Chat gbt, like, really is, like, the name for AI because it was out first. But, it really could be anything. And I love this Apollo.
I think for the supplier side, I'm like, ding, ding, ding. Like, how cool to be able to put in there. Like, give me a list of the top 25 medical professionals that plan meetings and events in, you know, x market and get a list. Like, this is such a time saver. I know I'm still just dipping my toes in it, but even that, like, is a huge time saver, to be able to get information.
So Can I add one more point? I'm so sorry. Like, I I was thinking all the things that you guys were saying, and I didn't wanna interrupt you. But earlier, when you were saying about brainstorming, think about have you ever, with your kids, played this game where you ask them a question, and then based on response they give you, you ask them another question? And then based on the response they give you, you ask them another question.
So you're going down this rabbit hole of question. It's really trying to prompt more conversation and prompt more, get their mind thinking a little bit better. Same thing with this. Like, you ask it something, what it gives you, think about, okay. Based on what it's giving me, what could I ask next?
And then based what that gives me, what could I ask next? That's a great way to brainstorm and just keep getting further down. I don't wanna say the rabbit hole because maybe that scares people, but further deep into what you're looking for. Yeah. Forget down.
Yeah. No. Absolutely. Kind of like a therapist. Right?
You're trying to dig a little deeper why you are the way you are? Well, if you want a good therapist, there is a, app on your phone called PIE, and I promise you, you'll like that one. Is that what I like? Yes. Oh, nice.
Yeah. Write that down. When we mentioned therapy. I am hollow. Well, you mentioned you were talking about, you know, film and back in the day, how you'd have to get it developed.
Yeah. Do you know how expensive it is to get film developed now? I can't even remember. Oh, you can do that. That's a thing?
Oh, you can do it. You it's a thing. I bought this, like, underwater camera, and I found out it's, like, film for my daughter. And I'm, like, what? And then I looked to see how much it would be.
(01:04):
And I'm, like, it's ridiculous to get film. But it just goes to show that you either have to evolve Yep. With changes or you basically almost become extinct. That's the key thing about this. It's coming.
It's well, it's already here. It's not even a matter of it's coming anymore. It's already here. It's gonna happen. So it's a matter of how do we make it work for us in a safe, you know, environment that's beneficial.
One thing I would also mention is the the DALL E function, which is the the design and art. So let's even beyond just brainstorming copy or words, that feature also is really good for creative designers. And so let's say for instance you're trying to come up with a new logo for an event. It will generate things based upon what you're putting in. However, words and things like that will be misspelled because the trademarked.
It will help you kind of, again, brainstorm and get ideas. Something that I've been asked a lot is, like, well, who owns the rights to these different things? Think of it this way. You're not supposed to be copying and pasting. The thought is you get an idea of what you want, and you make it your own.
You tweak it. Same thing with, like, logos. You get an idea and you tweak it. I mean, let's be honest, every good idea we've had has probably been done somewhere before. It's just how we make it our own and how we, make it applicable that really keeps it from being, you know, any copyright issues that is out there.
Yeah. So, like, if you if you want you say, hey. Make and and by the way, that's d a l l dash e, what she was talking about, DALL E. So it's not DALL E like a a a baby doll. You mean, like, what I wrote down?
I I mean I I didn't I didn't read what you wrote down, but I was, like, I I promise it's probably gonna be spelled wrong if we if we don't be clear about it. But, like, if you say, hey, make make a picture of a pig with a cowboy hat on with my company's logo on it. It. Just stop and make a picture of a pig with a cowboy hat on. Right?
Because as to your point, it's not gonna put that logo on it, but it's gonna make a really cool picture of a pig with a cowboy hat on it. It's Oh, yeah. I've seen some of those design features. It's really cool what it can create. It's funny that you say that because I'm obsessed with Dolly Parton, and I'm going to be throwing a Dolly Parton themed party this fall.
Oh, that's Crazy enough. My invite. Oh, you'll get one. You'll get one. And designed with AI.
Yes. Not only did it give me ideas for invitations and for decor in a music list Oh, yeah. It also created pictures of what my buffet spread should look like and what my decorations. So it it is a lot of fun. You could do a lot of great things with it.
Something else that I use it for, which may seem very basic compared to what all the amazing functions are, but I have a very hard time writing nice emails to clients or people that have made me mad. And it's really hard for me to do that because while the Botox on my face will help if people are in front of me, it does nothing to the tone of my writing. So Oh, my goodness. You write the email, you know, and you have the rule. You gotta wait 24 hours before you can send it because you write how you really feel.
But you just go to your Chaji 4 hours before you can send it because you write how you really feel. But you just go to your chat gbt fans and have them handle this? Yeah. So I I put in what I really think. Like, no.
I'm not gonna give you that time spot because you didn't get your content on time, and, no, you can't have access to the room 3 days early. I will put exactly what I feel into chat gpt, and I will say, please make this sound nicer. Wait. Well, how do you wait. Walk us through how you do this.
So do you drop in I received this email and copy it in or what? I'm gonna I'm gonna help with this. There there's actually an, an app that you can use to put it to your email that will help you do this. It's called email trigger. I think it's email I think it's email trigger dot ioremail trigger dot a I.
And what happens is you you go to email trigger, you put in your email address. You gotta be sure, obviously, it it may not work with an email address at your work. If you work at a I don't know if this will work with your hotel email address. But, anyways, you you, you register into it into it with your email address. It will scan all of your emails.
Okay? So you're giving it permission to do that. It will understand the tone of how you typically respond, but then it will also give you prompts of, like, how do you wanna do you wanna respond to this politely? Do you it gives you all of these different parameters that you can suggest, and it will do it for you. And it will actually create drafts for you.
And I'll tell you a quick funny story about this. I was doing this, and I I received an email from somebody. And I think I told you about this. I received an email from somebody about a contract, and it it created a response back that said, oh, the contract looks great. Here it is.
I've signed it. Blah blah blah blah blah. Well, I thought it already sent the email for me, and I was like, no. But it didn't it didn't send it yet. It just it just created a draft for me.
He's like, I sent an email I didn't send, and I'm like, what? Like, the draft the draft was amazing, but I hadn't actually done what the draft said I did yet. So once I realized that it only drafted it and didn't actually send it, I was okay. But I love that. But yeah.
So email trigger trigger dot ai. And then but so I work for a major brand, so there's no way that's gonna probably work for me. This how would you do it with or how do you let's work around. I mean, I just literally will type into, chat GPT and say, you know, what I'm really thinking. Dear Susan, how dare you ask for things from me when you never get things from me on time.
So, no, you can't have x, y, z. Please make this nicer. This is also the therapy. Yeah. It is a therapy.
(01:25):
And it'll say something like, due to the last minute request, unfortunately, we're unable to assist you with that. Like, it makes it really nice. Yep. I will help you out. Yes.
Yes. Exactly. I have a question. How many of you I mean, I know I love Canva. But how many of you have used, the AI features?
I have. I was gonna mention that when you were talking about the design, like, that is a huge one that using the AI feature in Canva. You know, I wonder how many people have used it because there's there's so much you can do with it. That's amazing. Yeah.
Another one is Reposit, that I really like, and it allows you to do sourcing and supplier searches. And so that one's a really more niche to our industry. I think that's a good resource. I think you're gonna see more and more companies, not so much taking away the partners you'd work with, but reducing the time to get you the information you need. Because I it is very difficult as a a planner.
I'm sure, Liz, like, sometimes it's not like you can turn around a proposal for something in, you know, 30 minutes if you've you're showing property or doing whatever you need to do. So I think it will help us. We have bosses coming down on us. Like, I need this information now. Exactly.
I thought it was interesting because I did a search for, like, the give me the top 10, you know, meeting hotels in the Saint Augustine, Jacksonville area that can accommodate meetings and events. And, it did give me all the information, but it said, based on this, I would recommend that you still partner directly with your hotels and convention visitors bureau to be able to plan your event, which I thought and that was in chat GBT, so I thought that was really cool. And, also, it was kind of cool, for hoteliers vendors just to sort of see, like, where are you populating? Like, did my hotel come up? And it did.
Oh, that's weird. Was the information accurate? And I'm not even sure that would be, like, another probably conversation of how we would even fix that if it didn't come up properly. Yeah. How do you fix it?
You have to obviously know where it's drawing information from. So, like, if it's drawing it from being that beautiful situation. Searching the Internet for a lot of it, so you probably need to find that. Like, maybe you gotta update your Google business. If you don't have a listing on, you know, it could be Google.
It could be Bing. So, like, you know, obviously, your Google business listing, if you have a business, you should have a Google business listing. Mhmm. You should have a at least a minimum listing on being in any of these other places that are search engines because it's drawing information from people. Yeah.
No. It's a great point. And for the I know a lot of people in our industry are in the job search too. I mean, I will put in a job description if I'm if I was looking to do that and say, this is the job description. I've attached my resume.
Please help me update my resume to be tailored more to this job or say write me a cover letter. I've used it for my resume and my cover letter and even my LinkedIn Yeah. Just to refresh the copy and just, you know, kind of make it read a little better. Yeah. I think you bring up a good feature that sometimes people don't realize.
I I don't think you're gonna get this from the free version. I I don't do you still use a free version? I don't. I I it's worth the $20 a month. I I love it.
Yeah. I was gonna say because I don't know if you can do this from the free version, but that that you brought up a point about you can upload files to it. So, like, a a a photo file or a document file or spreadsheet or any any file that you can upload to it to say, you know, research this, read this, look at this, blah blah blah. And based on this, give me this. I it's a great feature that I'm glad you brought up that it's you know, it gets overlooked a lot.
Absolutely. And so when we do surveys, surveys are the bane of my existence, like, rate on a scale from 1 to 5, how you liked the food or whatever. I think you get a lot more from the open ended comments in your surveys, so I would actually upload the open ended comments. And let's say you're a conference of 2,000 people, you upload that and say, tell me the trends. Because if one person says they Oh, I love that.
I would have never thought of that. If one person said they don't like the chicken, that's not really relevant. Now if 25 people said, this speaker was horrible. Don't have him back. I mean, that's something a little bit more relevant.
Or I wish you would've had this topic, or what would you like to see different next year? So it really helps you. It would've taken me forever to come through that. I mean, I've done it before where you're putting it in Excel sheets and it's a nightmare. So, that definitely alleviates it.
I would say if there's anything about your job other than mani well, actually, I take that back. If there's anything about your job that you don't like that takes too long, chances are there's some sort of feature with AI that will help you. I've actually used it for managing a team, knowing how my team likes to be rewarded Mhmm. Or knowing how their personality is. You can you can ask it, like, how would you handle this situation?
Or what are your thought it's almost like having a confidant or a best friend to ask questions to as well. This is amazing. Yeah. So so a project I'm working on, and to your point, Liz, about how can suppliers and and everybody use this. A project I'm working on right now for my own company is I've taken, like, the last probably 50 to 75 client reviews from our past clients, and I've uploaded it.
And I've said, based on these, reviews from our clients, help us better write our our brand voice and who we are, what are the benefits of working with our company are based on what past clients have said about us. Help me make our website say that more. Help me make our social media presence say that more. And so that's a project I'm working on right now, and it's amazing the information it gives you because you would be surprised what you think your company is based on what people who use your company think your company is. And, clearly, you want to obviously attract more of those types of people.
Right? So it is helping be able to make that that brand voice speak to those people much better. Super cool stuff. Yeah. I I've actually used it too on my consulting website.
It has written every piece of copy that's on my consulting website. I may have taken things out. Like, it'll give me a whole, you know, 7 paragraphs, and I'll pick and choose. But it only took me, like, 3 hours to write everything, including the options of what I offer on my website. So and that that would've taken me months months to do.
(01:46):
I used it for mine as well to help with it, and it was just amazing. You just type general you don't even have to be, like, grammatically correct in, in, like, what you're typing in. Just brain dump your thoughts, and it will put it together. I mean, I feel like we could go on for hours about this, but and I know we've only scratched the surface, but, you know, maybe we'll have to have you another time for a part 2 on, AI and event technology. But just to recap a couple of things, you know, don't be afraid of it.
Use it as your friend. Be nice to it. It is your friend. Because it's your friend and you want your co worker. It's your therapist.
I mean Wait till you start using Py. Oh, right. Good. Py, the therapy app. It can help you with the SWOT analysis.
It can help you with quotes, cost analysis, You know? And then I love about the surveys. I never would have thought about that. I am gonna have to try that, putting that information in because that seems amazing. So, you know, I I I think we've gotten a lot of information, you know, about AI and had a fun discussion.
Any any kinda last thing, Laurie? You know, it could be best advice and events in general or AI specific. That's a hard one. I would say, make yourself spend 30 minutes and go in and play with it. I mean, we can talk all day long about the things we wanna do, but mark it off on your calendar.
Go in and take time to actually go in and play with it, and you'll be pleasantly surprised. I think that's great advice. Well, thank you all for joining us today. We'll see you on the next Event Therapy podcast.
Hey, everyone, and welcome, Laurie. We're excited to have you here today to talk about AI events. Oh my. Thank you so much for having me. I'm very excited about this topic.
(00:01):
Yeah. I'm excited for you to be here. I think this is obviously a huge topic. Everyone's talking about it. Right?
But I think what I'm most excited to talk with you about today is kinda how AI can be integrated for everyone, for the planner, for the supplier, for the vendor, like, how we can all be using it in different applications. So excited to have you back with us. Thank you. Thanks for being here. We like to consider you our, AI industry expert.
So well, thank you. I hope I can deliver a little something there for you. No. Absolutely. Well, we're I I think everybody, when they first think AI, you know, there's a little bit of that that fear.
Like, what what what can it do? Like, you know, how in invasive can it be? You know, how Is it gonna replace us? Right. Yeah.
No. Absolutely. So, you know, when it came to AI, is that something that you just naturally gravitated to? Or did you have years as well? And if so, kinda how did you overcome that?
Sure. So I I think what we have to remember, I mean, how many of you here have iPhones? I'm gonna guess a lot. Right? So, when you open your phone with your face, that's AI.
So we've been using it for a very long time. It's just the generative portion of AI. And so, I think for me, the reason why I jumped in and wanted to learn more is because people were saying it could save time, and not so much that, it was gonna replace our jobs, but people who use AI are going could replace people's jobs because it makes you, able to work faster and be more creative. And we'll talk about some examples of that. Love that.
You know, somebody said to me once, think if you think about AI of, like imagine if you could read, like, 10,000 books in one day and how much smarter you would be. Like, that's what AI does. And and AI is designed to enhance what you're already good at and just make you better at it. It's not there to replace you. Exactly.
I I really love that example, David. Yeah. No. That's a great point. And, yeah, you know, I'll sign up for anything that gets rid of that administrative work because, you know, I'm like, I just wanna, like, get into the planning and, like, putting it all together and not get bogged down so much with, you know, the day to day details, of, like, the minute stuff that you can kind of use AI to help with, especially with, like, content, and kind of crafting that, because, you know, we're all we wanna be innovative.
You know? We wanna think outside the box. How can we make the event bigger and better? And how can we, you know, finagle the budget to add more to the event? I'm all about, like, I like to add hidden wows.
Right. You know, have unexpected things, you know, happen in our events. So I love that there's the opportunity to kinda use AI for that. And, I mean, you can't break it. Right?
So why not try it? That's exactly right. I mean, it's it's you've gotta play with it. It's with any new technology. You know?
You gotta feel it out, and it's evolving. I mean, every day, there's there's new platforms, there's new features that come out, and so I think it's really a miss for anyone not to try it. Absolutely. So talking about that, any favorite platforms out there? You know, I really like, Chat GPT.
I mean, that's the one that I started playing with, that free version that's out there, just to kind of think about, you know, what can it do, and I looked up some prompts online, and I think I was overthinking prompts. Right? Prompts are things that you request or you put into the platform. It's not that picky these days. You could just ask it something very simple, like, what are some themes for a 16th birthday party?
Or, what types of, speakers in this industry are really good? I mean, you don't have to overthink what you're putting into it, and it just spits out really, really interesting things. So I think that's a really great, place to start. I think most of us have done a little dabbling and some chat gbt. So so here's a really cool thing about chat gbt too is that if you think about having a conversation with it, so many people use chat or they make the mistake of using chat GPT, like going on Google and searching something.
If you use it in a conversation like we're having right now, talk to it. I know it feels weird maybe, but talk to it like it's a person. Like, you're like, if I came here and said, hey, Elizabeth. I'm planning this event. I'm trying to think of something.
What's your advice? Blah blah blah. Same concept. The results are so much different, so much better that way. I've done that a lot with copy too where it's you know, I I like the track it's on, but I'm like, I like this.
But can you, you know, maybe change this, shorten it, and put it in a more, you know, fun town? Be more whimsical. Yeah. And it'll just, like, bam, right there. And I'm like, woah.
Right? And you can ask it to be you know, say, hey. I I need you to be a researcher or I need you to think, along the lines of, like, an event planner. It will actually do those things if you tell it to do it. Oh, that's cool.
Or excuse me. Request it. Yeah. You don't wanna tell it. Request it.
Awesome. One of my I would say I'm sorry. One more thing too while this is on my head. Actually, I did not believe this until I tried it because somebody told me I didn't believe it. If you're nice to it and you're like, thank you, please.
(00:22):
That's great. It will actually even give you better results. What? Really? Yes.
Absolutely. Alright. It'll be so nice to touch you with the Alright. Not only is it helping you with copy, it's teaching you manners. That's right.
That's right. Well, we said research. I I like that. I didn't realize you could say, you know, be a researcher for me. Because I feel like in the what I've used it for so far in the hotel world is SWOT analysis.
Like, when you're working on your budgets and you're going into budget season, like, you can put in you can ask a lot of questions for it to produce a SWOT analysis for you, which is a super time consuming thing in our business. I used it to develop some ideas for a fan. Like, create 5 events that, you know, would be attractive for medical meeting professionals. This is the resort I work at. This is what I'm wanting to do.
I wanna have it at this time frame. And it gave, like, such cool, like, ideas of like, completely created an event for me that were specific to that market, specific to my hotel, like, in a matter of seconds, like, created information like that. So, I just used chat dbt. We were talking offline a little bit about creating, spreadsheets, like, pulling data, like, simple stuff on the event side for hoteliers. You know?
Pull the top, you know, 10, you know, hotels in the area that can accommodate, you know, private event dining for x amount of people. Put that into a spreadsheet for me. Like, just did that recently for a client. You can even dive deeper into what you were saying. Like, give me a cost analysis.
So, you know, or you could say, they have this budget. Which one of these things would fit within that budget? Like, you can keep going deeper that way. Oh, I love that. So I'm, like, just dipping my toes in, but this is awesome to learn.
Like You're not even in the the the middle of the water. You're not even to that line in the pool where it's telling you you're about to go into the deep end yet. So you have to Well, after, like, just from talking to supplier friends, I mean, I do think, like, event planners are, like, I think and you can maybe tell us more about it, but they're, you know, looking into this a little bit more. I feel like the supplier side from conversations I've had at various events, like, we're just kind of like, this is so cool. Like, how can it save me time?
But Mhmm. I think there's so much more that we can learn, to be able to be more effective in it. And there's new features, as I mentioned, every day. So to David's point, I mean, 6 to 8 months ago, it was not very good Yeah. At at pulling together data, especially numbers of what things would cost and estimates, and it's improving.
Something else that I love is that it keeps memory. So if I, say, a couple months ago, wanted to do a proposal for a client, I can go back and say I'm creating another proposal for this client. It remembers some of the things that I input about it, so I don't have to start from scratch again. So it's like having this really smart assistant who who is always, like, there, has the notes. You can call them anytime.
So I really like that feature. There's another feature that I like that I think is, can be a little bit underrated. So, for example, something I think we'll talk about later is speakers. And so if I am combing other industry, conferences for good speakers, I can actually just copy and paste the whole website, the speakers page, copy and paste it into to Chat GPT, and say put this in a excel file. Bam.
Names, everything. Mhmm. So that way it's not like you're typing or researching. All those types of things like researching admin, brainstorming is my favorite thing to do with it. Have any of you brainstormed in it yet?
100%. 100%. What specifically would you say to brainstorm? I mean, I feel like the fan when I said, like, create 5 events, you know, that is brainstorming, but is there more specific things I can be saying? Sure.
So, at the company I work for now, we are looking for new revenue generating ideas. So work for a media company, whether that's events or new research or new digital products. And so we plan on doing some focus groups with our different groups, brands, suppliers, solution providers. And I ask it based upon all the other things that I've put in over time about where I work and the business I do. I said, help me come up with focus group questions for each audience that would help them help me create new revenue generating ideas.
And what it popped up was perfect. I mean, that would have taken me 2 days to think about all that stuff. And it's bam. It's done. I love that.
Yeah. It I mean, for any job field, if I think it's really important, but especially for us, I mean, we get burnt out because we use the creative side of our brain, and we use the analytical side. And sometimes when you sit down to think of something new and exciting, it's like there's not enough cups of coffee in the world to get your brain going. And this to me is like that shot of of energy you need to get the creative juices flowing. It's like work smarter, not harder.
Exactly. Kind of. Yeah. No. Absolutely.
So, you know, I I think a lot of people should look at this as it can be your friend, and it's almost like an assistant. I love hearing that. It is your friend, and you should be really nice to it is what I'm like. I know. Exactly.
That's that's the other takeaway. And, you know, I think from a planner standpoint, just, you know, when you're trying to figure out AV cost or, you know, what is the, you know, average f and b cost in Chicago and, you know, you want, like, cost analysis or comparisons. Like, I I've been able to put it in there and it spits out everything. So even if you're not familiar with an area, you're able to see, you know, ballpark or, you know, help me create an agenda budget for, you know, this particular area. It can really build that out.
Now on the supplier side, what I think we saw when, we were kind of chat or, like, working with it and trying to build kind of a lead list is it can help pull that that information and and that contact to give you a general basis. And then one thing that I used recently was apollo, dot io. And from there, I was actually able to create a free account. So the free account, you can only get 25. But you can pay if you want more.
But you can put in all the, you know, hospitality. I'm looking for, you know, meeting planners in the, meeting and event field, certain area. Here's the radius and, bam, it will pop it out right there for you. Names, director of sales, and then you can go through and click the ones you want, export it into an excel file. And I mean, I'm talking names, emails, everything for hotels, for planners.
(00:43):
So it's a great way that then you could take that information with the information from chat g p t and, bam, you've got a lead list. Yeah. Absolutely. And for the people who are a little hesitant about privacy, I mean, the information that they're pulling is stuff that if you Google, you'd be able to find. Yeah.
Publicly information. Right. And but but to that point, I mean, it just it's almost in my mind, and maybe this is sounds a little extreme. To me, it is almost as important as as when we got Internet. Like, I think it can be that life changing.
Yeah. So That's a big statement. I know. I know. Yeah.
So to your point, like, I was I was on a call about this yesterday, similar conversation. And and one of the things I brought up, I was like, if you think about before social media came along, and this is obviously dating myself, but, like, you would go on let's let's use this example. You would go on vacation. You take pictures. What would you have to do?
You have to go to a place, get them developed. Usually, we got 2 copies so we could give them to somebody else or whatever. And you told the story, but you couldn't show the story yet. And then social media came along, and now all of a sudden, we can show those stories in real time because we can digitally put them right there. And it changed the way that experience happened.
So AI is doing the same thing in information, availability and knowledge in a quick manner. You're doing it much faster. And the wave of how that happened in the beginning scared people. Some people are like, I'm not like, my parents were one of these people. I'm never gonna go on Facebook.
Right? Like, they were so scared of that. But they but then once it became more, you know, common practice and people understood, okay, there's safety measures in place. And and I heard, a couple times the free version mentioned. I will say that we do sometimes have to be careful of some of the free versions of these programs.
So, especially, like, Liz, you work at a hotel, you would wanna be careful about some of the information that could be maybe maybe not problematic. AI sources. I know a lot of companies are, like, closed AI. So it's important to realize that there are, like, the paid versions of most of these add, like, that extra layer of protection, that extra layer of security to to prevent that. But also, and, Laurie, you brought up earlier about how it remembers things.
It's it's again, that could scare people too, but the way it remembers things is differently. It's not like creating a file cabinet where it's like, I'm gonna take this information. I'm gonna make a file. I'm gonna put it in this file cabinet. It's gonna be here forever.
It's really just existing in this one little space where it it gets the information you're looking for. It digest digest what it needs, and then it almost like a paper shredder. Everything else just goes away. And so there is safety involved, but sometimes with some of the, free versions, be careful. And the other point I wanted to make is we gotta remember that chat gbt is not the only AI out there.
A lot of times that's where people get stuck because they're like, you brought up Apollo, which I think is great because that's a tool that uses AI to provide that service that you may not get through chat gbt. So we always gotta remember that we can't just be like, oh, if chat gbt doesn't, then AI doesn't do it. That's not necessarily the case. Somebody say, like, the we call when we're Google something. Yeah.
Like but that's that really just means a search engine. It could be any search engine. Chat gbt, like, really is, like, the name for AI because it was out first. But, it really could be anything. And I love this Apollo.
I think for the supplier side, I'm like, ding, ding, ding. Like, how cool to be able to put in there. Like, give me a list of the top 25 medical professionals that plan meetings and events in, you know, x market and get a list. Like, this is such a time saver. I know I'm still just dipping my toes in it, but even that, like, is a huge time saver, to be able to get information.
So Can I add one more point? I'm so sorry. Like, I I was thinking all the things that you guys were saying, and I didn't wanna interrupt you. But earlier, when you were saying about brainstorming, think about have you ever, with your kids, played this game where you ask them a question, and then based on response they give you, you ask them another question? And then based on the response they give you, you ask them another question.
So you're going down this rabbit hole of question. It's really trying to prompt more conversation and prompt more, get their mind thinking a little bit better. Same thing with this. Like, you ask it something, what it gives you, think about, okay. Based on what it's giving me, what could I ask next?
And then based what that gives me, what could I ask next? That's a great way to brainstorm and just keep getting further down. I don't wanna say the rabbit hole because maybe that scares people, but further deep into what you're looking for. Yeah. Forget down.
Yeah. No. Absolutely. Kind of like a therapist. Right?
You're trying to dig a little deeper why you are the way you are? Well, if you want a good therapist, there is a, app on your phone called PIE, and I promise you, you'll like that one. Is that what I like? Yes. Oh, nice.
Yeah. Write that down. When we mentioned therapy. I am hollow. Well, you mentioned you were talking about, you know, film and back in the day, how you'd have to get it developed.
Yeah. Do you know how expensive it is to get film developed now? I can't even remember. Oh, you can do that. That's a thing?
Oh, you can do it. You it's a thing. I bought this, like, underwater camera, and I found out it's, like, film for my daughter. And I'm, like, what? And then I looked to see how much it would be.
(01:04):
And I'm, like, it's ridiculous to get film. But it just goes to show that you either have to evolve Yep. With changes or you basically almost become extinct. That's the key thing about this. It's coming.
It's well, it's already here. It's not even a matter of it's coming anymore. It's already here. It's gonna happen. So it's a matter of how do we make it work for us in a safe, you know, environment that's beneficial.
One thing I would also mention is the the DALL E function, which is the the design and art. So let's even beyond just brainstorming copy or words, that feature also is really good for creative designers. And so let's say for instance you're trying to come up with a new logo for an event. It will generate things based upon what you're putting in. However, words and things like that will be misspelled because the trademarked.
It will help you kind of, again, brainstorm and get ideas. Something that I've been asked a lot is, like, well, who owns the rights to these different things? Think of it this way. You're not supposed to be copying and pasting. The thought is you get an idea of what you want, and you make it your own.
You tweak it. Same thing with, like, logos. You get an idea and you tweak it. I mean, let's be honest, every good idea we've had has probably been done somewhere before. It's just how we make it our own and how we, make it applicable that really keeps it from being, you know, any copyright issues that is out there.
Yeah. So, like, if you if you want you say, hey. Make and and by the way, that's d a l l dash e, what she was talking about, DALL E. So it's not DALL E like a a a baby doll. You mean, like, what I wrote down?
I I mean I I didn't I didn't read what you wrote down, but I was, like, I I promise it's probably gonna be spelled wrong if we if we don't be clear about it. But, like, if you say, hey, make make a picture of a pig with a cowboy hat on with my company's logo on it. It. Just stop and make a picture of a pig with a cowboy hat on. Right?
Because as to your point, it's not gonna put that logo on it, but it's gonna make a really cool picture of a pig with a cowboy hat on it. It's Oh, yeah. I've seen some of those design features. It's really cool what it can create. It's funny that you say that because I'm obsessed with Dolly Parton, and I'm going to be throwing a Dolly Parton themed party this fall.
Oh, that's Crazy enough. My invite. Oh, you'll get one. You'll get one. And designed with AI.
Yes. Not only did it give me ideas for invitations and for decor in a music list Oh, yeah. It also created pictures of what my buffet spread should look like and what my decorations. So it it is a lot of fun. You could do a lot of great things with it.
Something else that I use it for, which may seem very basic compared to what all the amazing functions are, but I have a very hard time writing nice emails to clients or people that have made me mad. And it's really hard for me to do that because while the Botox on my face will help if people are in front of me, it does nothing to the tone of my writing. So Oh, my goodness. You write the email, you know, and you have the rule. You gotta wait 24 hours before you can send it because you write how you really feel.
But you just go to your Chaji 4 hours before you can send it because you write how you really feel. But you just go to your chat gbt fans and have them handle this? Yeah. So I I put in what I really think. Like, no.
I'm not gonna give you that time spot because you didn't get your content on time, and, no, you can't have access to the room 3 days early. I will put exactly what I feel into chat gpt, and I will say, please make this sound nicer. Wait. Well, how do you wait. Walk us through how you do this.
So do you drop in I received this email and copy it in or what? I'm gonna I'm gonna help with this. There there's actually an, an app that you can use to put it to your email that will help you do this. It's called email trigger. I think it's email I think it's email trigger dot ioremail trigger dot a I.
And what happens is you you go to email trigger, you put in your email address. You gotta be sure, obviously, it it may not work with an email address at your work. If you work at a I don't know if this will work with your hotel email address. But, anyways, you you, you register into it into it with your email address. It will scan all of your emails.
Okay? So you're giving it permission to do that. It will understand the tone of how you typically respond, but then it will also give you prompts of, like, how do you wanna do you wanna respond to this politely? Do you it gives you all of these different parameters that you can suggest, and it will do it for you. And it will actually create drafts for you.
And I'll tell you a quick funny story about this. I was doing this, and I I received an email from somebody. And I think I told you about this. I received an email from somebody about a contract, and it it created a response back that said, oh, the contract looks great. Here it is.
I've signed it. Blah blah blah blah blah. Well, I thought it already sent the email for me, and I was like, no. But it didn't it didn't send it yet. It just it just created a draft for me.
He's like, I sent an email I didn't send, and I'm like, what? Like, the draft the draft was amazing, but I hadn't actually done what the draft said I did yet. So once I realized that it only drafted it and didn't actually send it, I was okay. But I love that. But yeah.
So email trigger trigger dot ai. And then but so I work for a major brand, so there's no way that's gonna probably work for me. This how would you do it with or how do you let's work around. I mean, I just literally will type into, chat GPT and say, you know, what I'm really thinking. Dear Susan, how dare you ask for things from me when you never get things from me on time.
So, no, you can't have x, y, z. Please make this nicer. This is also the therapy. Yeah. It is a therapy.
(01:25):
And it'll say something like, due to the last minute request, unfortunately, we're unable to assist you with that. Like, it makes it really nice. Yep. I will help you out. Yes.
Yes. Exactly. I have a question. How many of you I mean, I know I love Canva. But how many of you have used, the AI features?
I have. I was gonna mention that when you were talking about the design, like, that is a huge one that using the AI feature in Canva. You know, I wonder how many people have used it because there's there's so much you can do with it. That's amazing. Yeah.
Another one is Reposit, that I really like, and it allows you to do sourcing and supplier searches. And so that one's a really more niche to our industry. I think that's a good resource. I think you're gonna see more and more companies, not so much taking away the partners you'd work with, but reducing the time to get you the information you need. Because I it is very difficult as a a planner.
I'm sure, Liz, like, sometimes it's not like you can turn around a proposal for something in, you know, 30 minutes if you've you're showing property or doing whatever you need to do. So I think it will help us. We have bosses coming down on us. Like, I need this information now. Exactly.
I thought it was interesting because I did a search for, like, the give me the top 10, you know, meeting hotels in the Saint Augustine, Jacksonville area that can accommodate meetings and events. And, it did give me all the information, but it said, based on this, I would recommend that you still partner directly with your hotels and convention visitors bureau to be able to plan your event, which I thought and that was in chat GBT, so I thought that was really cool. And, also, it was kind of cool, for hoteliers vendors just to sort of see, like, where are you populating? Like, did my hotel come up? And it did.
Oh, that's weird. Was the information accurate? And I'm not even sure that would be, like, another probably conversation of how we would even fix that if it didn't come up properly. Yeah. How do you fix it?
You have to obviously know where it's drawing information from. So, like, if it's drawing it from being that beautiful situation. Searching the Internet for a lot of it, so you probably need to find that. Like, maybe you gotta update your Google business. If you don't have a listing on, you know, it could be Google.
It could be Bing. So, like, you know, obviously, your Google business listing, if you have a business, you should have a Google business listing. Mhmm. You should have a at least a minimum listing on being in any of these other places that are search engines because it's drawing information from people. Yeah.
No. It's a great point. And for the I know a lot of people in our industry are in the job search too. I mean, I will put in a job description if I'm if I was looking to do that and say, this is the job description. I've attached my resume.
Please help me update my resume to be tailored more to this job or say write me a cover letter. I've used it for my resume and my cover letter and even my LinkedIn Yeah. Just to refresh the copy and just, you know, kind of make it read a little better. Yeah. I think you bring up a good feature that sometimes people don't realize.
I I don't think you're gonna get this from the free version. I I don't do you still use a free version? I don't. I I it's worth the $20 a month. I I love it.
Yeah. I was gonna say because I don't know if you can do this from the free version, but that that you brought up a point about you can upload files to it. So, like, a a a photo file or a document file or spreadsheet or any any file that you can upload to it to say, you know, research this, read this, look at this, blah blah blah. And based on this, give me this. I it's a great feature that I'm glad you brought up that it's you know, it gets overlooked a lot.
Absolutely. And so when we do surveys, surveys are the bane of my existence, like, rate on a scale from 1 to 5, how you liked the food or whatever. I think you get a lot more from the open ended comments in your surveys, so I would actually upload the open ended comments. And let's say you're a conference of 2,000 people, you upload that and say, tell me the trends. Because if one person says they Oh, I love that.
I would have never thought of that. If one person said they don't like the chicken, that's not really relevant. Now if 25 people said, this speaker was horrible. Don't have him back. I mean, that's something a little bit more relevant.
Or I wish you would've had this topic, or what would you like to see different next year? So it really helps you. It would've taken me forever to come through that. I mean, I've done it before where you're putting it in Excel sheets and it's a nightmare. So, that definitely alleviates it.
I would say if there's anything about your job other than mani well, actually, I take that back. If there's anything about your job that you don't like that takes too long, chances are there's some sort of feature with AI that will help you. I've actually used it for managing a team, knowing how my team likes to be rewarded Mhmm. Or knowing how their personality is. You can you can ask it, like, how would you handle this situation?
Or what are your thought it's almost like having a confidant or a best friend to ask questions to as well. This is amazing. Yeah. So so a project I'm working on, and to your point, Liz, about how can suppliers and and everybody use this. A project I'm working on right now for my own company is I've taken, like, the last probably 50 to 75 client reviews from our past clients, and I've uploaded it.
And I've said, based on these, reviews from our clients, help us better write our our brand voice and who we are, what are the benefits of working with our company are based on what past clients have said about us. Help me make our website say that more. Help me make our social media presence say that more. And so that's a project I'm working on right now, and it's amazing the information it gives you because you would be surprised what you think your company is based on what people who use your company think your company is. And, clearly, you want to obviously attract more of those types of people.
Right? So it is helping be able to make that that brand voice speak to those people much better. Super cool stuff. Yeah. I I've actually used it too on my consulting website.
It has written every piece of copy that's on my consulting website. I may have taken things out. Like, it'll give me a whole, you know, 7 paragraphs, and I'll pick and choose. But it only took me, like, 3 hours to write everything, including the options of what I offer on my website. So and that that would've taken me months months to do.
(01:46):
I used it for mine as well to help with it, and it was just amazing. You just type general you don't even have to be, like, grammatically correct in, in, like, what you're typing in. Just brain dump your thoughts, and it will put it together. I mean, I feel like we could go on for hours about this, but and I know we've only scratched the surface, but, you know, maybe we'll have to have you another time for a part 2 on, AI and event technology. But just to recap a couple of things, you know, don't be afraid of it.
Use it as your friend. Be nice to it. It is your friend. Because it's your friend and you want your co worker. It's your therapist.
I mean Wait till you start using Py. Oh, right. Good. Py, the therapy app. It can help you with the SWOT analysis.
It can help you with quotes, cost analysis, You know? And then I love about the surveys. I never would have thought about that. I am gonna have to try that, putting that information in because that seems amazing. So, you know, I I I think we've gotten a lot of information, you know, about AI and had a fun discussion.
Any any kinda last thing, Laurie? You know, it could be best advice and events in general or AI specific. That's a hard one. I would say, make yourself spend 30 minutes and go in and play with it. I mean, we can talk all day long about the things we wanna do, but mark it off on your calendar.
Go in and take time to actually go in and play with it, and you'll be pleasantly surprised. I think that's great advice. Well, thank you all for joining us today. We'll see you on the next Event Therapy podcast.
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