All Episodes

June 18, 2020 49 mins

A first-ever, on Episode 11, Michelle Newbon debuts her playful, industry-related poetry! Michelle and I talk about the inspiration of her poetry, and about the state of the events industry in general. We also yak about the value of having a Content Manager on your next show, the importance of processes and managing content, the key attribute successful Content Managers must posses, Yea or Nay on Google Docs, and, oh yeah, did I mention some groovy poetry!


Michelle Newbon





Terri Walters:

Twitter: @TerriLWalters -

LinkedIn: @TerriLWalters -



Event Yak:


Facebook: @TheEventYak -



Moonfish Production, Ltd.:



Facebook: @MoonfishCreative -



Episode 11 By the Numbers:

00:00 | Terri Walters

Meet, Michelle Newbon: Events Industry Content Manager, Poet.


03:11 | Michelle Newbon

Musings from an unemployed Lives Events Producer. “Production Blues” by Michelle Newbon.


04:55 | Michelle Newbon

Event Poetry? Here’s what I know.


08:58 | Michelle Newbon

On what individuals in the Events Industry are doing to adapt to this unprecedented disruption in the Events Industry. Will it ever be the same?


14:33 | Terri Walters / Michelle Newbon

Talking content! “Content Ditty” by Michelle Newbon.


17:04 | Michelle Newbon

The mechanics and evolution of Event Content Management.


24:18 | Michelle Newbon

Google Docs? The pros and cons of events tools & technology – establishing how the team works best.


29:18 | Michelle Newbon

The key to being a great Events Content Manager… and my best single piece of advice!

37:09 | Michelle Newbon

Loving the Industry. “Flying High” by Michelle Newbon.


39:01 | Terri Walters / Michelle Newbon

Where is the Events Industry going from here?


45:59 | Michelle Newbon

“Looking Ahead” by Michelle Newbon.



All poetry, printed with permission, by, Michelle Newbon

From: Musings from an unemployed live events producer...


Production Blues

Screeching to a halt

with the sound of big thunder.

We’re all wondering…

how do we not go under?


At first, they were saying

maybe by summer?

Consensus now is 18 months,

Dang, what a bummer.


This whole thing

is seriously $%^#’d.

6 feet apart onsite

Yeah right … and good luck.


I go on Linked In

‘cause I know that I should,

perusing it all,

until I don’t feel good.


There are all these things

that I’m supposed to do…

programs as acronyms

to brighten the view.


The PPP and the EIDL.

the SBA and oh what the hell!

I applied and submitted and am standing by,

but have no idea if I should rejoice or just cry.


I make a checklist

at the start of each day

to make me think

that I’m well under way…


But then I’m all done

and it’s eight-thirty-two,

no emails to answer,

and nothing to do.


There are webinars and zo

Mark as Played

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