All Episodes

May 7, 2020 44 mins

Mary Adams of Event Consulting Group (ECG) seems to have found her niche…or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking. 


Mary Adams, CMP

Twitter: @confproducer




ECG (Event Consulting Group):




Bergen County Professional Women’s Network:





Terri Walters:

Twitter: @TerriLWalters




Event Yak:


Facebook: @TheEventYak



Moonfish Production, Ltd.:


Facebook: @MoonfishCreative




Episode 6 By the Numbers:

00:00 | Terri Walters

Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women’s Network (BCPWN). Niche Event Marketing in the Financial Sector.


03:55 | Terri Walters

Tell us about the Bergen County Professional Women’s Network (BCPWN) and how it operates.


08:08 | Mary Adams

Talks about how people connect differently.


10:05 | Terri Walters

How would you advise people to be better networkers? What’s the best approach?


15:49 | Terri Walters/Mary Adams

The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner.


20:11 | Terri Walters

How has COVID-19 impacted the Financial Sector and what’s the near-term outlook?


22:29 | Mary Adams

Niche marketing adds an additional value set for clients.


24:47 | Terri Walters

What does Return on Investment (ROI) look like in 2020?


28:18 | Mary Adams

On approaching events to ensure success.


30:25 | Terri Walters

How do you get clients to focus and create a “call to action?” Do you ever just walk away from a client?


35:28 | Mary Adams  

The events future of the Financial Sector. How to position for the future. Life around zoom.


40:28 | Terri Walters

Will the future of events be digital, live or some hybrid?



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