January 1, 2025 • 29 mins
AI: It’s not just sci-fi anymore; it’s how we’re getting time back. Let’s explore the newest updates and why they matter.
Elizabeth and Liz interview David Hanscom, Chief Creative Office of Hive Intertactive, and take a deeper dive into the world of AI, exploring the rapid developments since their last discussion. From smarter prompts to tools like Beautiful AI and ChatGPT’s canvas updates, they unpack how AI can save time, enhance creativity, and even improve collaboration. David shares insights from his role at Hive Interactive and highlights how AI is reshaping workflows for event professionals. Whether you’re tech-savvy or tech-cautious, this episode will inspire you to integrate AI into your daily work—without losing the human touch.
Connect with us on Instagram
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Event Therapy, the podcast that dives deep into the world of meetings and events. Today, we're going to have a part 2 segment on all things AI, and we are excited today because we not only have David here, who is an expert on the supplier side, but he is also the chief creative officer for Hive Interactive, which is a full service AI integration company that is working with some of the major leaders in the world to really integrate AI into all aspects of their business. So David, we're so excited to dive into this today and really get a little deeper in this conversation that I think last time we just barely kinda touched the surface. Yeah. And by the way, I I hope hope you remember all those things you said.
(00:01):
And when we go back, I might I might actually, like, write them all down when we edit the video because that was really good. That was a great intro of, of Hive Interactive. No. I I think what's funny is we were all as we as we're releasing episodes, we go back and obviously listen to them. And, the one we did on AI, we were like, man, so many advancements have happened even just since that episode.
So it felt kind of fun to kind of dive into things since then that we've all kind of, you know, discovered or started doing or implementing. Just it's the cool thing about AI is it keeps moving. It keeps evolving. It keeps growing. So it's not something that you're just gonna learn once, you know, like riding a bike.
Right? You learn how to ride a bike once, and then you're should be good to go. Like, unless just something really crazy changes on how they make bikes, you should always know know how to ride a bike. Right? Although they do have electric bikes now, so that's a little bit different.
Right? That's a little bit of a shift. But, But, but no. Anyways, I don't wanna get too far off topic. The the fact is AI is moving.
It's growing, and it's and it's really awesome. And I and I think some of the things that, that are important, I think, right off the bat to establish is there's this big kind of conflict in the presentation of AI in the industry where, a lot of it is either very fear based, like AI is gonna take over the world and all of these different things. And let's be honest, none of us I don't even think Elon Musk knows whether that's gonna happen or not, but it's probably not gonna happen in our lifetime. I think there's a safe consensus that it's probably not gonna happen in our lifetime. And one of the things that people always tend to kinda overlook and forget is that AI still requires a human being giving it something to do.
To prompts. You know, in a way there in a way there is this idea that eventually maybe it will be able to do it on its own. But until we get to that point, we as human beings still have to be involved in what happens. So I think that's important. That's a really, really key important Yeah.
Another another thing to think about is that and this is something that's happened recently with some of the people that I've been talking to just as we've been doing some high implementations with, different companies and things like that is people are like, well, what can I automate? How much can I automate? And I say and I say to them, well, think about what you're saying. On one side, you're saying you don't want AI to put you out of business. Right.
But on the other side, you keep saying, what can I automate? Right? So be careful in that thought process of automation. I think augmentation is a better way to look at it. Right?
I love that. Yeah. Yeah. So if you can augment AI into what you do, how can AI these are the three things that I will probably go to my grave saying, how can AI make you more efficient, more productive, and give you your time back? And here's the most important thing to me, for you to choose what you do at that time.
Because some people may wanna work more. That's fine. I mean, most of us talk about using AI to give you your time back so you can spend it with your family, doing hobbies or something like that. But, hey, there's some workaholics out there. Maybe they wanna work more.
No. That's so true. And and I love how you say that, especially with this younger generation that's coming up that is, like, not even requesting, but almost demanding that time back. Yeah. And I think AI is a great kind of bridge the gap because so many of this younger generation are coming up to leadership saying, you know, we don't want to just work our entire lives away.
Like, we wanna work more set hours. We want to be able to have that work life balance. And it's almost like AI is the solution that both sides of the party really need to kind of bridge that gap. Right. Yeah.
Absolutely. And then it just boils down to, instead of looking at it as AI is going to put somebody out of business, I think the best way to look at it is people who learn how to effectively use AI are going to put people out of business who do not. And I've and I've said this before and you and I Elizabeth, you and I have had these conversations a lot. Maybe, Liz, you and I too independently about how, you know, it used to be if you have 2 people looking to get a job and all things are created equal, but person a has a college degree and person b doesn't, person a is typically gonna win out. And I think the same thing as time goes on is going to happen in AI.
Now I'm not saying that AI will be more important than that college degree, but I am saying if all things are created equal in person a and person b, but person a really knows how to use AI and person b doesn't, person a is gonna win out. When you said that, it made a lot of sense to me. And I know we're constantly talking about it because I'm just so intrigued and excited. So I'm constantly talking about it because I'm just so intrigued and excited. So I'm I'm always picking your brain about it.
You know, I think it's it's nice to look at it in a way of where think of it as education. You know, we're all meeting and event professionals. We talk a lot about education. We talk a lot about a CMP, a CMM, a CED. Think of AI as, like, that next step of education.
You get a degree, you get certifications. Why wouldn't you dive deeper into that world and learn more and want to gain that knowledge to continuing to kind of practice what we preach almost in a sense. You know, we're we're constantly out there preaching, especially in our professional development organizations, like an MPI. Mhmm. We're talking about education.
This is just that extra step. Sure. Sure. So one other thing I wanna I wanna address, and then I'd love to kinda talk about how each one of us maybe have have, you know, progressed since that last episode and and use cases of it and everything. This is this is so this is a thing.
The the majority of the reason why people walk away from AI is because they use it like Google with this rapid fire commands. Find me this. Get me that, what is this, we have to remember that the language of AI is prompting. Right? And I think you and I had this conversation before.
I use this analogy where if you interchange prompting with communicating. So every time that we communicate to each other, just like we are right now, we are in essence giving each other prompts. If the prompt makes sense, then I get the output back from you that I'm looking for. I love that. What we're doing right now is AI.
Right. Yeah. Yeah. We're we're doing, like, a human version of AI. Right?
But if I but if my prompt in this example, if I give you that prompt and then what I get back from you is not what I was looking for. So maybe I misspoke. Maybe you misunderstood. It could be either way. Then I have to refine my prompt to you so that you will give me the output that I'm looking for.
(00:22):
So the cool thing about AI is AI already knows how to give you back what you're looking for every single time. The that's the reality of it. It always knows how to give it back to you. So we have to swallow our pride as human beings and realize that we're the problem. If we're not giving it what it needs to give us back what we want, we have to refine that.
We have to fix that. So most people will go up to the point of trying it. It doesn't give them what they're looking for, or I could just do this on Google, and they don't realize that they're really it's it's like a Taylor Swift song. It's me. I'm the problem.
It's me. Right? I was gonna say I think that's what you're saying. I'm the problem. I think that's something that I learned since our last episode.
I'm looking back at it. We're I think we were saying I was, like, just dipping my toes in like it. And since then and you're looking back at it. You're absolutely right. Like, I was just doing some very basic things.
But what I love is that it's really gotten to know me. Like, I feel like my prompting was so good in the beginning because of things I learned from from you and from our conversations. But now, it really does know me well, and I feel like my prompts are not like, it just already kinda knows how I talk if I'm asking for help responding to something or whatnot. I mean, that has so that getting to know you thing, I think I didn't realize that. Yeah.
Remember, I think we talked about it with my friend. We're friends now. Yeah. Nice. I've used my manners, like you told us to.
But, I mean, I think it's blowing me away with that I don't have to prompt it so much anymore, because if I'm talking about relative things, you know, and what I'm learning. Yeah. It's learned me. Yeah. So I think that Yeah.
That is a huge time saving. Well, and here's another parallel to human beings. Think about the time that we've all spent together. Like, we know things about each other. Like we can almost tell from each other by just a look on the face, like what you're thinking, how you're feeling, whatever that came from getting to know each other.
Right. So there's that other parallel of your point, which is the more time you spend on it, the more it knows, you know, your tone of voice, your way of it also can even learn how you learn. So it knows how to communicate back to you. Mhmm. So you have to push through that threshold of just That way, it's always giving me those options.
Do you like this choice or this choice? Right. Okay. Yeah. Because it's it's taking the time to get to know you.
And then it and then when it knows the answer to that question, it will never ask you that question again because it will always know when you ask something similar. Mhmm. It knows what you're looking to get back. So interesting. Because I was just thinking, hey, I don't get that anymore.
I don't get it. That's why I see that. Yeah. And now because I'm using it so often, I now we're friends and it knows me. Yeah.
But what I something I think you and I talked about a little bit too is, like, be really getting to know it and make sure that you are putting that human element in it. Because I'm starting to see now that this is more widespread, like, people are just putting stuff in there Yes. And then taking the response and sending it in. It can be very noticeable when somebody's sending you an email that you're like, wow. You didn't talk like that.
The last 3 emails that you did, you were chatting with people. Typically, being a little bit cautious about that importance of it getting to know you and really, like, editing if necessary or or not editing. That's probably the total wrong word that you would say. No. That's right.
Reprompting it to get you what you're you know, to get the desired outcome. Because 22 things, like, 1, like, we all could do better now in communicating because there's this great tool. Right? But also, like, you don't want it to look so like, you just put this in chat gbt. Right?
So I think there's a little fine line there of how you can present yourself more professionally when you're using this to respond to difficult emails. Or I think Lori p was on our episode, and she was talking about how she kinda puts emails in there. Like, being able to use that as a tool, I think, is now something that can set you above in your communication style. I mean, we do so much of our business in emails. Like, I think that's so critical to make sure that we're using it properly and that it sounds like us, but, also that we're all starting to sound better because there is this tool that can help you take your thoughts and very quickly be able to formulate kind of a better response, which as a salesperson, I feel like is a really helpful tool when you're trying to navigate maybe a difficult conversation where, you know, you want to be able to find a win win situation.
So any advice, you know, there? So I think I think there's a stigma that we have to get past, which is, like, it's okay to use these tools. Eventually we're all gonna be using them. Right. There's, there's a lot of different analogies that we in our workshops and keynotes that we say all the time.
Like, you know, if you were around when, when the internet first came out and, you know, people and companies especially were resistant to the Internet because, oh my gosh, it's gonna get all of our trade secrets and all of this stuff. And eventually, it just became so ingrained in us that now, like, if you were to go tell somebody to look something up on the Internet and they were like, no. Sorry. I just actually only use Webster dictionaries to look stuff up. You would think that they were insane.
Right? But the crazy thing is there was a time when people actually used to do that. And and just there's some people that just, you know, weren't around when that happened. So I think that what we in this in in regards to this, I think we need to much like if you do a book report or you do a research project, like, you give credit and references to your sources. Right?
So a great example of that are But you can get your sources in chat gbt. Like, it will tell you Right. But but I'm even saying, like, if you'd like, you use the example of an email and then all of a sudden, like, I sound a little bit more professional. Is that the other thing? So our CEO for Hive, Mitch Mitcham, one of the things that he has, and I'm kind of paraphrasing here, but, like, at the bottom of his emails, it says something to the effect of collaborated with AI and then revised by a human being.
I like that. So he is bringing attention to the fact that, yes, I did use AI to help me with this, but then that last part revised by a human being is saying that I didn't just copy and paste this out of AI Right. To your point. Because AI has gotten a lot better about the term is called hallucinating. So if it makes errors or it guesses what you're looking for, this can a lot of times happen in statistics and numbers and things like that.
(00:43):
So it's still it's still important to be careful of that, but it's gotten tremendously better about that. But that's where people that's one where one excuse me. One place where people can fall into, like, those of us who know it can be like, yeah. You did it. You did AI with that.
The other part of it is that AI uses a lot of the same words and terminology, and I you and I talked about this. And there's information out there. You can do some research about, how you can train your AI model to not use these typical phrases and these typical words to to kind of pull that stuff out, not to trick people. Because, again, I think it's better to just come out and say, yes. I'm smart.
I'm a early adopter. I'm figuring out AI now. I'm not waiting until the masses do. It's also teaching everybody how to effectively communicate that. That's true.
Because how many times do we send emails and they're like, they're not understanding what I'm saying. Right. You know, where I I like to almost sometimes use AI as a brain dump, where I will literally this is everything I'm thinking. Yeah. How do I effectively communicate this?
That's where you're saying. And even, like, in the events world, like, the typical email that comes in from a meeting planner that has a list of questions, and then we go respond in red, you know. Mhmm. Like, just taking that, putting it into something, and in 2 seconds, it can reformat it. Yep.
Suggesting, you know, or, you know, if you prompt it properly, you know, that here's how I wanna respond. And it just the email is now typed. So if you're not a fast typer or if that's something that would normally bog you down, like, it's still you giving the responses back in the event planning process, but the response happens in 2 seconds to something that typically, it takes a little while just to to do. Think how quickly you're able to get through those leads that, you know, the time saving. It sounds like Liz needs more leads, people.
Yeah. She said she gives so much extra free time for extra business. And to your point in in, again, in in the keynote presentations that we do, one of the things that Mitch always says is that when you really get proficient at this, you will start to realize that you're waiting on everybody else because you've got it figured out and you're able to do it so fast. And now you're waiting on everybody else. And and not only are you fast, but you're efficient because to your point, it gives you the information very quickly.
And then all you gotta do is put your eyes on it and make sure there's no problems there. And then you get it out the door and move on something else. Where that work life balance comes in. You're sitting there waiting, so why not go to the beach? No.
Well, in addition to freeing up your time, I mean, it's it's your customer's gonna be happy. You're the first one to respond to many, you know, suppliers potentially, that they're talking to I know. I think they say statistically, you're more likely to get chosen if you're one of the first to respond. Right? Yeah.
And with everything, with the sales process, with the planning process, with the bit everything. I mean, it just helps efficiency is something we're talking about. But putting my sales hat on it helps, I think, me just stand out above the rest, and I'm able to get things back. And then if you're the event manager, the planner, the person, you know, that is the 2 people that are going back and forth trading all these emails, you know, to plan the event. There is so much time saving that can happen.
And and also, like, there's so many little holes sometimes in the communication process, and I AI can catch all of that, and really streamline the conversation between the two people. So I think I think that's probably where I've been using it since we talked most often. It's just in situations like that. I know you had some things that we talked about as far as applications and different tools in the events industry, but, what are some things that you're using? Yeah.
So I I've definitely after our last conversation, got really excited about it and, you know, starting my own business, trying to be more efficient, sending out proposals. Where where do I start? You know? So I kind of looked at chatgpt and did what I had just said, brain dump a little bit into it, and was able to, especially with proposals, kind of brain dump everything into chat gbt, ask it to create me an outline. There's a really new update that's just happened.
I don't know if you've seen it. I was talking to David about it, but now I felt like I would get these outlines, and then I wanna change this little part or this little part. And I would ask it, and it would respit the whole proposal out again. And sometimes it would change things I didn't want it to. Mhmm.
And I'm trying to go back between the 2 different proposals. Well, now this update has happened where you can literally just click on the title and ask it just to update that line item and give it the prompts, and it just changes it right there. It doesn't respit it all out again. So you can really do your tweaking that we were kind of talking about to make it more customized, to give it that human element. You can do it right in the canvas now in chat gpt, then ask it to download it into a Word document.
Now here's the biggest time saving I have found is using a platform like Beautiful AI. This is going to help you with building presentations. Now working for some pretty notable companies, I cannot tell you the amount of hours that are spent building presentations. It's just insane the amount of time tweaking this, moving that, adding this, and being able to take that outline, ask it for a prompt that you can use in Beautiful AI, put it into that platform, and it spits out this 15 page or however long your document is presentation that is in your you can give it prompts for to be in your brand and your colors and logo, and it completely puts this whole entire presentation with images and everything together that you can use for internal presentations, proposals, pitch stats, and it's right there. And now, of course, you wanna change it, tweak it a little bit there, but what could have taken a week, you get done in 20 minutes.
Yeah. I know. I remember you shared this with me, and you didn't say that this was what it gave you before you edited anything. And I know your brand, and I know the way it looks and all of the things, and I'm, like, but you didn't know editing to this? I was blown away.
Because I don't I don't use, PowerPoints really a lot in what I do for links, so I haven't really dabbled at all in that. I love knowing that it's available if I need to for a salesperson or something like that. But I couldn't believe it. I'm like, you didn't it pulled all these pictures. It knew all this stuff.
Right? So it's it's wild, the time saving. Yeah. Yeah. And and, I mean, using those tools, like and here's what's funny.
It's, like, you were talking about Canvas, And and probably even when we release this episode, there's probably gonna be, like, 10 more updates I know. 10 more updates by then. Better release it quick. But you're right but you're right about Canvas. Those canvases are or Canvas is what they call that that feature on chat gbt.
That is a game changer. And and Beautiful AI game changer. I mean, literally every single conversation that we have with people when we give kind of an abbreviated version of what you just said about beautiful AI, it's like everything else we said before that people forget. They're like, they're like, hold on, stop. Game over with that.
Are you serious? Because and it's true. I mean, anybody who creates slide decks has wrestled them to the ground, has spent hours on them, just burning hours, trying to just tweak this little box and try and and beautifully. I and in all fairness, there's other ones out there. But beautiful dot ai.
(01:04):
One thing that I, and then we at hive really love about them is their customer service. I mean, I think that's super important. Very. Because one of the things that you will see with a lot of this AI technology is the companies that create these things, they're just focused on creating the next version. It better.
They're not worried about adopting it. They're not worried about you as a customer. Well, they know you eventually will have it. They they they know. Right.
So there's this little bit of a gap, and that's where Hive kinda really, you know, really excels is kind of bridging that gap between product to consumer and how to effectively use it, you know, use it right in all of those things. Which is so important because I think one of the things you said to me is, you know, chat cpt or beautiful dotai, when people aren't using it to its fullest potentials because they don't understand it. Of course. And then they think I don't need it. Well, once you understand it, you know you need it.
Yeah. Yeah. But and and I really think it should be something people want, not even need. I think it should be something you want to have, you know. Well, it's a want.
But but need your item. Eventually, it's definitely gonna be a need. Think it's gonna be a need. I I'm gonna put you a little bit on the spot because you kind of blew my mind a little bit when we were talking yesterday Yeah. About and and I think this could be so helpful from a planner and supplier standpoint.
That there is a way to use chat GPT or other platforms where, say, you're on-site and you're doing an event walk through or, say, you're trying to show a client envision what the space could look like for their event. Yep. But you can literally walk through the space, take a picture, say, imagine your event, looking like this with this feature, and just go through all your spaces. Or as a planner, you're going through saying it to your boss, like, on a site visit or at the event, you wanna do a recap of, we had this activation, we had this. And you can just go through and take pictures and talk, and it puts it in an entire document and presentation that you could share with a client, you could share with your boss, you could share with I mean Yeah.
That's amazing. Yeah. And this is a new feature in Cheggis. Alright. So it's not necessarily a new feature.
It's just learning how to take the capabilities of it and and and use it. Right? So, essentially and there's and this is how we figured this out because, we were doing some training with people that are at trade show booths, and we've all all of us have been to a trade show booth. So what happens is at a trade show booth, you're standing there, you have all these people that come up to you and everybody gives you a card and you have a little conversation, and you sit down and you write a little note to remember. And you're trying to remember all that stuff.
Right? So we started telling people, like, you do realize on your phone, you can talk to chat gbt. So why not just say, hey, chat gbt. Until I tell you otherwise, I'm just gonna give you information. I don't need anything back from you.
I am meeting with a bunch of people over the next 4 hours. I'm gonna share information with you about them. And at the end of that, I want you to compile a punch list of what I need to do to get back to all these people. And then every time somebody comes to the booth, you talk to them. As soon as they walk away, I just met with Liz from, you know, blah blah blah.
You know, this is what she needs from me. Remind me to do this on this date. So you're just doing that and doing that and doing that and doing that and doing that. And then at the end of it, you just tell Jet gbt, hey. Give me a summary and a punch list of all of what I just gave you.
And that was, like, the first iteration of this mindset. So much time. Yeah. Right? Little notes saying my thumb is gonna go away.
I'm telling you. I'm telling you. Okay? So then the only Should we put our grocery list in by now? Yes.
You should. Relax. You should. Create a create a custom gbt, and this is obviously longer than we can talk about here, but create a custom gbt that has your grocery list. Can you design my week for me?
Yes. Absolutely. 100%. 100%. 100%.
I did that. I did that. Not that that's a work thing, but, like, put in, like, here's the version that I have in the house to follow the meal plan for the week or 2 seconds later. This is you touch you touch on a very important thing. We all need to understand that this isn't this is not just here for our work life.
This is here for our life, our personal life, our professional life, our relationships, everything. You can talk to chat gbt or other different models as a therapist if you need to. Hey. I'm struggling with this relationship with my child, like, you know, as an example, like, you know, I have a if you say I have a child who's this age, we have a communication gap. Help me find ways that I can speak a language that they understand to deliver a message that I need to deliver.
Right? So it's it's a catchall Yeah. For everything in our lives, and we just have to open our mind to understand that. Yeah. I just had a family member use it.
I I taught her that you could have it create, bible studies for you. Yeah. So, like, you could put a bible verse in and have it create, like, a whole entire study. It's limitless. Yeah.
There really is. There's so many things, and I love learning it. So I Hive, you guys do a great job. You have a good online presence of a lot of elearning, like, or or, you know, online learning type situations. Where can we find out more information about Hive so that we can learn more about AI and how maybe Hive could help them?
Yeah. So, the our web the website for Hive is ahumanhive.com, the the letter aahumanhive.com. We have podcasts. We also have a thing called, Hive Learn, which is, right now, it's biweekly. We're looking to move it to weekly, which think of it as kind of like a online lunch and learn.
(01:25):
Okay? You come to it for an hour. We usually have some prepared material in case people are not asking questions, but it's designed for you to come to this. Maybe you have a question. Maybe you're having a challenge with a prompt.
Maybe you're trying to figure something out, and you just can't get the prompting right. So me and another, another member of our staff, is Glenn. I lost train of thought for a second. Me me and Glenn usually host it, and it's just an opportunity to come together. And you just getting around like minded people.
I mean, we really want to create this ecosystem of people who really want to thrive and really want to grow with the use of AI, but always keeping that human element in mind. Not, as I said earlier on in the episode, in a weird way, putting ourselves out of business because we're trying to figure out how to automate everything. You don't I I assure you, you don't wanna do that because it's still gonna make mistakes. I mean, heck, humans make mistakes. Right?
Let alone putting it in the hands of something that's autonomous on its own, and who knows what it'll do. It's advanced a lot, and it will continue to advance a lot. Mhmm. But we still have to have our human eyes on it. So I think that's awesome.
And I and I feel like we could go on and on about this topic. And I know we said this is a part 2, but I think there's gonna be a part 3, a part 4, a part 5. It's it's constantly every couple I I wanna say every month, but it's really almost every week, every day, there's new updates coming Yeah. About that can just make our lives easier. And I love how you said it's not just for professional.
It's for personal as well. So let's look at AI as that bridging the gap. It's making us more effective communicators. It's able to help with so many other integrations, whether it's, you know, using apps to create those kind of presentations or using them for a walk throughs or client proposals. It's almost in a way, if you can think it, it can probably do it.
It can definitely Well, thank you all for joining us today on Event Therapy Podcast, and make sure you're following us on social at Event Therapy Podcast, and we'll catch you at the next event.
Welcome to Event Therapy, the podcast that dives deep into the world of meetings and events. Today, we're going to have a part 2 segment on all things AI, and we are excited today because we not only have David here, who is an expert on the supplier side, but he is also the chief creative officer for Hive Interactive, which is a full service AI integration company that is working with some of the major leaders in the world to really integrate AI into all aspects of their business. So David, we're so excited to dive into this today and really get a little deeper in this conversation that I think last time we just barely kinda touched the surface. Yeah. And by the way, I I hope hope you remember all those things you said.
(00:01):
And when we go back, I might I might actually, like, write them all down when we edit the video because that was really good. That was a great intro of, of Hive Interactive. No. I I think what's funny is we were all as we as we're releasing episodes, we go back and obviously listen to them. And, the one we did on AI, we were like, man, so many advancements have happened even just since that episode.
So it felt kind of fun to kind of dive into things since then that we've all kind of, you know, discovered or started doing or implementing. Just it's the cool thing about AI is it keeps moving. It keeps evolving. It keeps growing. So it's not something that you're just gonna learn once, you know, like riding a bike.
Right? You learn how to ride a bike once, and then you're should be good to go. Like, unless just something really crazy changes on how they make bikes, you should always know know how to ride a bike. Right? Although they do have electric bikes now, so that's a little bit different.
Right? That's a little bit of a shift. But, But, but no. Anyways, I don't wanna get too far off topic. The the fact is AI is moving.
It's growing, and it's and it's really awesome. And I and I think some of the things that, that are important, I think, right off the bat to establish is there's this big kind of conflict in the presentation of AI in the industry where, a lot of it is either very fear based, like AI is gonna take over the world and all of these different things. And let's be honest, none of us I don't even think Elon Musk knows whether that's gonna happen or not, but it's probably not gonna happen in our lifetime. I think there's a safe consensus that it's probably not gonna happen in our lifetime. And one of the things that people always tend to kinda overlook and forget is that AI still requires a human being giving it something to do.
To prompts. You know, in a way there in a way there is this idea that eventually maybe it will be able to do it on its own. But until we get to that point, we as human beings still have to be involved in what happens. So I think that's important. That's a really, really key important Yeah.
Another another thing to think about is that and this is something that's happened recently with some of the people that I've been talking to just as we've been doing some high implementations with, different companies and things like that is people are like, well, what can I automate? How much can I automate? And I say and I say to them, well, think about what you're saying. On one side, you're saying you don't want AI to put you out of business. Right.
But on the other side, you keep saying, what can I automate? Right? So be careful in that thought process of automation. I think augmentation is a better way to look at it. Right?
I love that. Yeah. Yeah. So if you can augment AI into what you do, how can AI these are the three things that I will probably go to my grave saying, how can AI make you more efficient, more productive, and give you your time back? And here's the most important thing to me, for you to choose what you do at that time.
Because some people may wanna work more. That's fine. I mean, most of us talk about using AI to give you your time back so you can spend it with your family, doing hobbies or something like that. But, hey, there's some workaholics out there. Maybe they wanna work more.
No. That's so true. And and I love how you say that, especially with this younger generation that's coming up that is, like, not even requesting, but almost demanding that time back. Yeah. And I think AI is a great kind of bridge the gap because so many of this younger generation are coming up to leadership saying, you know, we don't want to just work our entire lives away.
Like, we wanna work more set hours. We want to be able to have that work life balance. And it's almost like AI is the solution that both sides of the party really need to kind of bridge that gap. Right. Yeah.
Absolutely. And then it just boils down to, instead of looking at it as AI is going to put somebody out of business, I think the best way to look at it is people who learn how to effectively use AI are going to put people out of business who do not. And I've and I've said this before and you and I Elizabeth, you and I have had these conversations a lot. Maybe, Liz, you and I too independently about how, you know, it used to be if you have 2 people looking to get a job and all things are created equal, but person a has a college degree and person b doesn't, person a is typically gonna win out. And I think the same thing as time goes on is going to happen in AI.
Now I'm not saying that AI will be more important than that college degree, but I am saying if all things are created equal in person a and person b, but person a really knows how to use AI and person b doesn't, person a is gonna win out. When you said that, it made a lot of sense to me. And I know we're constantly talking about it because I'm just so intrigued and excited. So I'm constantly talking about it because I'm just so intrigued and excited. So I'm I'm always picking your brain about it.
You know, I think it's it's nice to look at it in a way of where think of it as education. You know, we're all meeting and event professionals. We talk a lot about education. We talk a lot about a CMP, a CMM, a CED. Think of AI as, like, that next step of education.
You get a degree, you get certifications. Why wouldn't you dive deeper into that world and learn more and want to gain that knowledge to continuing to kind of practice what we preach almost in a sense. You know, we're we're constantly out there preaching, especially in our professional development organizations, like an MPI. Mhmm. We're talking about education.
This is just that extra step. Sure. Sure. So one other thing I wanna I wanna address, and then I'd love to kinda talk about how each one of us maybe have have, you know, progressed since that last episode and and use cases of it and everything. This is this is so this is a thing.
The the majority of the reason why people walk away from AI is because they use it like Google with this rapid fire commands. Find me this. Get me that, what is this, we have to remember that the language of AI is prompting. Right? And I think you and I had this conversation before.
I use this analogy where if you interchange prompting with communicating. So every time that we communicate to each other, just like we are right now, we are in essence giving each other prompts. If the prompt makes sense, then I get the output back from you that I'm looking for. I love that. What we're doing right now is AI.
Right. Yeah. Yeah. We're we're doing, like, a human version of AI. Right?
But if I but if my prompt in this example, if I give you that prompt and then what I get back from you is not what I was looking for. So maybe I misspoke. Maybe you misunderstood. It could be either way. Then I have to refine my prompt to you so that you will give me the output that I'm looking for.
(00:22):
So the cool thing about AI is AI already knows how to give you back what you're looking for every single time. The that's the reality of it. It always knows how to give it back to you. So we have to swallow our pride as human beings and realize that we're the problem. If we're not giving it what it needs to give us back what we want, we have to refine that.
We have to fix that. So most people will go up to the point of trying it. It doesn't give them what they're looking for, or I could just do this on Google, and they don't realize that they're really it's it's like a Taylor Swift song. It's me. I'm the problem.
It's me. Right? I was gonna say I think that's what you're saying. I'm the problem. I think that's something that I learned since our last episode.
I'm looking back at it. We're I think we were saying I was, like, just dipping my toes in like it. And since then and you're looking back at it. You're absolutely right. Like, I was just doing some very basic things.
But what I love is that it's really gotten to know me. Like, I feel like my prompting was so good in the beginning because of things I learned from from you and from our conversations. But now, it really does know me well, and I feel like my prompts are not like, it just already kinda knows how I talk if I'm asking for help responding to something or whatnot. I mean, that has so that getting to know you thing, I think I didn't realize that. Yeah.
Remember, I think we talked about it with my friend. We're friends now. Yeah. Nice. I've used my manners, like you told us to.
But, I mean, I think it's blowing me away with that I don't have to prompt it so much anymore, because if I'm talking about relative things, you know, and what I'm learning. Yeah. It's learned me. Yeah. So I think that Yeah.
That is a huge time saving. Well, and here's another parallel to human beings. Think about the time that we've all spent together. Like, we know things about each other. Like we can almost tell from each other by just a look on the face, like what you're thinking, how you're feeling, whatever that came from getting to know each other.
Right. So there's that other parallel of your point, which is the more time you spend on it, the more it knows, you know, your tone of voice, your way of it also can even learn how you learn. So it knows how to communicate back to you. Mhmm. So you have to push through that threshold of just That way, it's always giving me those options.
Do you like this choice or this choice? Right. Okay. Yeah. Because it's it's taking the time to get to know you.
And then it and then when it knows the answer to that question, it will never ask you that question again because it will always know when you ask something similar. Mhmm. It knows what you're looking to get back. So interesting. Because I was just thinking, hey, I don't get that anymore.
I don't get it. That's why I see that. Yeah. And now because I'm using it so often, I now we're friends and it knows me. Yeah.
But what I something I think you and I talked about a little bit too is, like, be really getting to know it and make sure that you are putting that human element in it. Because I'm starting to see now that this is more widespread, like, people are just putting stuff in there Yes. And then taking the response and sending it in. It can be very noticeable when somebody's sending you an email that you're like, wow. You didn't talk like that.
The last 3 emails that you did, you were chatting with people. Typically, being a little bit cautious about that importance of it getting to know you and really, like, editing if necessary or or not editing. That's probably the total wrong word that you would say. No. That's right.
Reprompting it to get you what you're you know, to get the desired outcome. Because 22 things, like, 1, like, we all could do better now in communicating because there's this great tool. Right? But also, like, you don't want it to look so like, you just put this in chat gbt. Right?
So I think there's a little fine line there of how you can present yourself more professionally when you're using this to respond to difficult emails. Or I think Lori p was on our episode, and she was talking about how she kinda puts emails in there. Like, being able to use that as a tool, I think, is now something that can set you above in your communication style. I mean, we do so much of our business in emails. Like, I think that's so critical to make sure that we're using it properly and that it sounds like us, but, also that we're all starting to sound better because there is this tool that can help you take your thoughts and very quickly be able to formulate kind of a better response, which as a salesperson, I feel like is a really helpful tool when you're trying to navigate maybe a difficult conversation where, you know, you want to be able to find a win win situation.
So any advice, you know, there? So I think I think there's a stigma that we have to get past, which is, like, it's okay to use these tools. Eventually we're all gonna be using them. Right. There's, there's a lot of different analogies that we in our workshops and keynotes that we say all the time.
Like, you know, if you were around when, when the internet first came out and, you know, people and companies especially were resistant to the Internet because, oh my gosh, it's gonna get all of our trade secrets and all of this stuff. And eventually, it just became so ingrained in us that now, like, if you were to go tell somebody to look something up on the Internet and they were like, no. Sorry. I just actually only use Webster dictionaries to look stuff up. You would think that they were insane.
Right? But the crazy thing is there was a time when people actually used to do that. And and just there's some people that just, you know, weren't around when that happened. So I think that what we in this in in regards to this, I think we need to much like if you do a book report or you do a research project, like, you give credit and references to your sources. Right?
So a great example of that are But you can get your sources in chat gbt. Like, it will tell you Right. But but I'm even saying, like, if you'd like, you use the example of an email and then all of a sudden, like, I sound a little bit more professional. Is that the other thing? So our CEO for Hive, Mitch Mitcham, one of the things that he has, and I'm kind of paraphrasing here, but, like, at the bottom of his emails, it says something to the effect of collaborated with AI and then revised by a human being.
I like that. So he is bringing attention to the fact that, yes, I did use AI to help me with this, but then that last part revised by a human being is saying that I didn't just copy and paste this out of AI Right. To your point. Because AI has gotten a lot better about the term is called hallucinating. So if it makes errors or it guesses what you're looking for, this can a lot of times happen in statistics and numbers and things like that.
(00:43):
So it's still it's still important to be careful of that, but it's gotten tremendously better about that. But that's where people that's one where one excuse me. One place where people can fall into, like, those of us who know it can be like, yeah. You did it. You did AI with that.
The other part of it is that AI uses a lot of the same words and terminology, and I you and I talked about this. And there's information out there. You can do some research about, how you can train your AI model to not use these typical phrases and these typical words to to kind of pull that stuff out, not to trick people. Because, again, I think it's better to just come out and say, yes. I'm smart.
I'm a early adopter. I'm figuring out AI now. I'm not waiting until the masses do. It's also teaching everybody how to effectively communicate that. That's true.
Because how many times do we send emails and they're like, they're not understanding what I'm saying. Right. You know, where I I like to almost sometimes use AI as a brain dump, where I will literally this is everything I'm thinking. Yeah. How do I effectively communicate this?
That's where you're saying. And even, like, in the events world, like, the typical email that comes in from a meeting planner that has a list of questions, and then we go respond in red, you know. Mhmm. Like, just taking that, putting it into something, and in 2 seconds, it can reformat it. Yep.
Suggesting, you know, or, you know, if you prompt it properly, you know, that here's how I wanna respond. And it just the email is now typed. So if you're not a fast typer or if that's something that would normally bog you down, like, it's still you giving the responses back in the event planning process, but the response happens in 2 seconds to something that typically, it takes a little while just to to do. Think how quickly you're able to get through those leads that, you know, the time saving. It sounds like Liz needs more leads, people.
Yeah. She said she gives so much extra free time for extra business. And to your point in in, again, in in the keynote presentations that we do, one of the things that Mitch always says is that when you really get proficient at this, you will start to realize that you're waiting on everybody else because you've got it figured out and you're able to do it so fast. And now you're waiting on everybody else. And and not only are you fast, but you're efficient because to your point, it gives you the information very quickly.
And then all you gotta do is put your eyes on it and make sure there's no problems there. And then you get it out the door and move on something else. Where that work life balance comes in. You're sitting there waiting, so why not go to the beach? No.
Well, in addition to freeing up your time, I mean, it's it's your customer's gonna be happy. You're the first one to respond to many, you know, suppliers potentially, that they're talking to I know. I think they say statistically, you're more likely to get chosen if you're one of the first to respond. Right? Yeah.
And with everything, with the sales process, with the planning process, with the bit everything. I mean, it just helps efficiency is something we're talking about. But putting my sales hat on it helps, I think, me just stand out above the rest, and I'm able to get things back. And then if you're the event manager, the planner, the person, you know, that is the 2 people that are going back and forth trading all these emails, you know, to plan the event. There is so much time saving that can happen.
And and also, like, there's so many little holes sometimes in the communication process, and I AI can catch all of that, and really streamline the conversation between the two people. So I think I think that's probably where I've been using it since we talked most often. It's just in situations like that. I know you had some things that we talked about as far as applications and different tools in the events industry, but, what are some things that you're using? Yeah.
So I I've definitely after our last conversation, got really excited about it and, you know, starting my own business, trying to be more efficient, sending out proposals. Where where do I start? You know? So I kind of looked at chatgpt and did what I had just said, brain dump a little bit into it, and was able to, especially with proposals, kind of brain dump everything into chat gbt, ask it to create me an outline. There's a really new update that's just happened.
I don't know if you've seen it. I was talking to David about it, but now I felt like I would get these outlines, and then I wanna change this little part or this little part. And I would ask it, and it would respit the whole proposal out again. And sometimes it would change things I didn't want it to. Mhmm.
And I'm trying to go back between the 2 different proposals. Well, now this update has happened where you can literally just click on the title and ask it just to update that line item and give it the prompts, and it just changes it right there. It doesn't respit it all out again. So you can really do your tweaking that we were kind of talking about to make it more customized, to give it that human element. You can do it right in the canvas now in chat gpt, then ask it to download it into a Word document.
Now here's the biggest time saving I have found is using a platform like Beautiful AI. This is going to help you with building presentations. Now working for some pretty notable companies, I cannot tell you the amount of hours that are spent building presentations. It's just insane the amount of time tweaking this, moving that, adding this, and being able to take that outline, ask it for a prompt that you can use in Beautiful AI, put it into that platform, and it spits out this 15 page or however long your document is presentation that is in your you can give it prompts for to be in your brand and your colors and logo, and it completely puts this whole entire presentation with images and everything together that you can use for internal presentations, proposals, pitch stats, and it's right there. And now, of course, you wanna change it, tweak it a little bit there, but what could have taken a week, you get done in 20 minutes.
Yeah. I know. I remember you shared this with me, and you didn't say that this was what it gave you before you edited anything. And I know your brand, and I know the way it looks and all of the things, and I'm, like, but you didn't know editing to this? I was blown away.
Because I don't I don't use, PowerPoints really a lot in what I do for links, so I haven't really dabbled at all in that. I love knowing that it's available if I need to for a salesperson or something like that. But I couldn't believe it. I'm like, you didn't it pulled all these pictures. It knew all this stuff.
Right? So it's it's wild, the time saving. Yeah. Yeah. And and, I mean, using those tools, like and here's what's funny.
It's, like, you were talking about Canvas, And and probably even when we release this episode, there's probably gonna be, like, 10 more updates I know. 10 more updates by then. Better release it quick. But you're right but you're right about Canvas. Those canvases are or Canvas is what they call that that feature on chat gbt.
That is a game changer. And and Beautiful AI game changer. I mean, literally every single conversation that we have with people when we give kind of an abbreviated version of what you just said about beautiful AI, it's like everything else we said before that people forget. They're like, they're like, hold on, stop. Game over with that.
Are you serious? Because and it's true. I mean, anybody who creates slide decks has wrestled them to the ground, has spent hours on them, just burning hours, trying to just tweak this little box and try and and beautifully. I and in all fairness, there's other ones out there. But beautiful dot ai.
(01:04):
One thing that I, and then we at hive really love about them is their customer service. I mean, I think that's super important. Very. Because one of the things that you will see with a lot of this AI technology is the companies that create these things, they're just focused on creating the next version. It better.
They're not worried about adopting it. They're not worried about you as a customer. Well, they know you eventually will have it. They they they know. Right.
So there's this little bit of a gap, and that's where Hive kinda really, you know, really excels is kind of bridging that gap between product to consumer and how to effectively use it, you know, use it right in all of those things. Which is so important because I think one of the things you said to me is, you know, chat cpt or beautiful dotai, when people aren't using it to its fullest potentials because they don't understand it. Of course. And then they think I don't need it. Well, once you understand it, you know you need it.
Yeah. Yeah. But and and I really think it should be something people want, not even need. I think it should be something you want to have, you know. Well, it's a want.
But but need your item. Eventually, it's definitely gonna be a need. Think it's gonna be a need. I I'm gonna put you a little bit on the spot because you kind of blew my mind a little bit when we were talking yesterday Yeah. About and and I think this could be so helpful from a planner and supplier standpoint.
That there is a way to use chat GPT or other platforms where, say, you're on-site and you're doing an event walk through or, say, you're trying to show a client envision what the space could look like for their event. Yep. But you can literally walk through the space, take a picture, say, imagine your event, looking like this with this feature, and just go through all your spaces. Or as a planner, you're going through saying it to your boss, like, on a site visit or at the event, you wanna do a recap of, we had this activation, we had this. And you can just go through and take pictures and talk, and it puts it in an entire document and presentation that you could share with a client, you could share with your boss, you could share with I mean Yeah.
That's amazing. Yeah. And this is a new feature in Cheggis. Alright. So it's not necessarily a new feature.
It's just learning how to take the capabilities of it and and and use it. Right? So, essentially and there's and this is how we figured this out because, we were doing some training with people that are at trade show booths, and we've all all of us have been to a trade show booth. So what happens is at a trade show booth, you're standing there, you have all these people that come up to you and everybody gives you a card and you have a little conversation, and you sit down and you write a little note to remember. And you're trying to remember all that stuff.
Right? So we started telling people, like, you do realize on your phone, you can talk to chat gbt. So why not just say, hey, chat gbt. Until I tell you otherwise, I'm just gonna give you information. I don't need anything back from you.
I am meeting with a bunch of people over the next 4 hours. I'm gonna share information with you about them. And at the end of that, I want you to compile a punch list of what I need to do to get back to all these people. And then every time somebody comes to the booth, you talk to them. As soon as they walk away, I just met with Liz from, you know, blah blah blah.
You know, this is what she needs from me. Remind me to do this on this date. So you're just doing that and doing that and doing that and doing that and doing that. And then at the end of it, you just tell Jet gbt, hey. Give me a summary and a punch list of all of what I just gave you.
And that was, like, the first iteration of this mindset. So much time. Yeah. Right? Little notes saying my thumb is gonna go away.
I'm telling you. I'm telling you. Okay? So then the only Should we put our grocery list in by now? Yes.
You should. Relax. You should. Create a create a custom gbt, and this is obviously longer than we can talk about here, but create a custom gbt that has your grocery list. Can you design my week for me?
Yes. Absolutely. 100%. 100%. 100%.
I did that. I did that. Not that that's a work thing, but, like, put in, like, here's the version that I have in the house to follow the meal plan for the week or 2 seconds later. This is you touch you touch on a very important thing. We all need to understand that this isn't this is not just here for our work life.
This is here for our life, our personal life, our professional life, our relationships, everything. You can talk to chat gbt or other different models as a therapist if you need to. Hey. I'm struggling with this relationship with my child, like, you know, as an example, like, you know, I have a if you say I have a child who's this age, we have a communication gap. Help me find ways that I can speak a language that they understand to deliver a message that I need to deliver.
Right? So it's it's a catchall Yeah. For everything in our lives, and we just have to open our mind to understand that. Yeah. I just had a family member use it.
I I taught her that you could have it create, bible studies for you. Yeah. So, like, you could put a bible verse in and have it create, like, a whole entire study. It's limitless. Yeah.
There really is. There's so many things, and I love learning it. So I Hive, you guys do a great job. You have a good online presence of a lot of elearning, like, or or, you know, online learning type situations. Where can we find out more information about Hive so that we can learn more about AI and how maybe Hive could help them?
Yeah. So, the our web the website for Hive is ahumanhive.com, the the letter aahumanhive.com. We have podcasts. We also have a thing called, Hive Learn, which is, right now, it's biweekly. We're looking to move it to weekly, which think of it as kind of like a online lunch and learn.
(01:25):
Okay? You come to it for an hour. We usually have some prepared material in case people are not asking questions, but it's designed for you to come to this. Maybe you have a question. Maybe you're having a challenge with a prompt.
Maybe you're trying to figure something out, and you just can't get the prompting right. So me and another, another member of our staff, is Glenn. I lost train of thought for a second. Me me and Glenn usually host it, and it's just an opportunity to come together. And you just getting around like minded people.
I mean, we really want to create this ecosystem of people who really want to thrive and really want to grow with the use of AI, but always keeping that human element in mind. Not, as I said earlier on in the episode, in a weird way, putting ourselves out of business because we're trying to figure out how to automate everything. You don't I I assure you, you don't wanna do that because it's still gonna make mistakes. I mean, heck, humans make mistakes. Right?
Let alone putting it in the hands of something that's autonomous on its own, and who knows what it'll do. It's advanced a lot, and it will continue to advance a lot. Mhmm. But we still have to have our human eyes on it. So I think that's awesome.
And I and I feel like we could go on and on about this topic. And I know we said this is a part 2, but I think there's gonna be a part 3, a part 4, a part 5. It's it's constantly every couple I I wanna say every month, but it's really almost every week, every day, there's new updates coming Yeah. About that can just make our lives easier. And I love how you said it's not just for professional.
It's for personal as well. So let's look at AI as that bridging the gap. It's making us more effective communicators. It's able to help with so many other integrations, whether it's, you know, using apps to create those kind of presentations or using them for a walk throughs or client proposals. It's almost in a way, if you can think it, it can probably do it.
It can definitely Well, thank you all for joining us today on Event Therapy Podcast, and make sure you're following us on social at Event Therapy Podcast, and we'll catch you at the next event.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!