Srini Rao (@umistakableCEO) is the host and founder of The Unmistakable Creative podcast where he has conducted over 600 interviews with thought leaders and people from all walks of life. Srini has a distinctive view into branding, storytelling, and marketing.
Unmistakeable Creative isn't your typical popular podcast. As a listener, you never hear from the same people or experience common topics. Srini loves asking questions that have never been asked before. He doesn't let anyone off the hook easy as he expects no easy answers.
Interviewing Srini wasn't a walk-in-the-park either. Instead of focusing on his achievements, putting Unmistakeable Creative on a pedestal, I took a different approach to delve into his daily practice, routines and beliefs. I hope you take away as much as you can TODAY (not tomorrow) to practice what Srini has taught us.
We cover a lot in this episode including:
- How Srini first discovered the magic of surfing, which has been an integral part of his creative life in the past 7 years
- Srini speaks to his two new books to be released in 2016
- The process of working with a publisher vs. self-publishing
- Why Srini chooses not to check emails for the first 4 hours of the day
- What is a typical day like for Srini?
- How he spends the first hour after he wakes at around 6:30am
- Demystify habits of the most creative people
- Bulletproof coffee and low carb meals
- What does it mean to Srini to practice his freedom
- Diving into Unmistakeable Creative: How Srini creates / produces / iterates on inputs and outputs. (Plus, why he believes iterations and experimentations are essential for creative work)
- New animated shorts - how they elevated the Unmistakeable Creative brand and altered brand perception
- How Srini prepares for his 600+ interviews
- Creative input vs. process (How to choose guests and where to seek inspirations)
If you learned a few things while listening to the podcast, please give Srini a shoutout on Twitter.
To learn more about Srini and Unmistakeable Creative, please visit http://unmistakablecreative.com.
Do you enjoy this podcast? If so, please leave your comment below and share the podcast with your family and friends. You can also email me here. Your support will keep me on track and bring many other sung and unsung heroes to this podcast.
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