The acquisitions of CDPs like ActionIQ and mParticle are ushering in a new world in which CDPs are disappearing as standalone products. With brands and marketers increasingly conscious of data ownership, control, and AI, CDPs must evolve to stay relevant. But what does that evolution entail?
In the first episode of First-Party Pod, Gloria and Rio explore why many CDPs are struggling and how composable architectures and cloud-based solutions could be the answer. Plus, with potential AI-driven segmentation, personalization and reporting, could AI truly replace a CDP’s core offerings?
And that’s not all! Gloria and Rio also dive into data collaboration, clean rooms, AI-powered advertising and AI agents, and the rise of DMPs (data management platforms).
Tune in to get the First-Party takes!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.