Flaunt Your Fire

Flaunt Your Fire

Explore visibility and the art of owning your power as you align your brand. Host and Flaunt Your Fire CEO India Jackson has conversations that disrupt industry standards and defy stale marketing advice. If you are ready to amplify your influence and create lasting impact, you are in the right place.

Episodes

October 3, 2022 43 min

Often in the world of content marketing, we witness what people did well, what their successes were, their wins, what worked.

But when we only get messages about what worked, it leaves behind the beauty and the lessons learned from what didn’t work and what we would do differently today.

Erica Courdae joins India for a discussion about failure, what they’d do over if they could, and why they’re actively viewing some of these events...

Mark as Played

Many of us have experienced a breach of consent.

Whether it’s the person who’s immediately in your DMs trying to sell you something the moment you added them as a connection on social media, or the person who gives you a hug that lasts a little too long when you reach out your hand for a handshake, we know what that breach feels like.

And the context for consent goes beyond bodily autonomy. Consent matters in our businesses.

Kelly ...

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What would it mean to have a business that feels as good to you as it appears on the outside?

How would it feel to have a business that is aligned with your values and is creating and infusing those values into everything it does? That supports and protects people from all backgrounds, especially those who have underrepresented and marginalized identities? 

Rick Mulready joins India to reflect on his journey of bringing his values ...

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If content is king, what is that leaving on the table?

We are living in a world where we’re told that we need to produce more and more to be witnessed, but the myth of more often comes at the expense of the quality and purpose of our content. What if we communicated for impact and transformation rather than just feeding the algorithm?

Tara McMullin joins India to discuss the evolution of her content, her business, and how distancin...

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So often we have a desire to be visible. But there’s also a distinct lack of transparency in the visibility industry, whether you’re an influencer, a photographer, a model, a speaker, even musicians and actors.

It’s really challenging to figure out what other people charge. And what you should, could, or can charge to collaborate with a brand or appear as a speaker.

Evolve Benton joins India and Erica for a discussion on the speaki...

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Podcasts can be a tool for amplifying your influence, but they can also be an incredible resource for your clients and community members.

When you go beyond using a podcast just for content marketing, you can honor the fact that your podcast, or your guest appearances, can also be a resource.

Erica Courdae and India dig into how to use podcasts as a resource for workshops, current and prospective clients, and your community.

In thi...

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For some people, podcasts operate as a form of entertainment or the modern version of a radio show.

But podcasts can be powerful tools for creators.

Erica Courdae joins India to discuss their perspectives on how their podcasts have evolved, and how to use podcasts as tools for your life and your brand.

In this discussion:

  • How a podcast can support your core messages
  • Why a podcast is a platform for thought leadership
  • How to use your p...
  • Mark as Played

    In brand visibility work, so often the focus is on the tangibles, the things we need to learn.

    But it’s also incredibly important to take the time to integrate what we’ve learned.

    What becomes possible when you take the time and space to revisit that new information and figure out how to incorporate it into your life, your business, your brand, and your visibility?

    Erica Courdae interviews India about what she’s been learning and i...

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    Businesses and brands often adopt identities online that are sellable but not authentic, and this holds true in the wellness and fitness industries as well.

    Having met thousands of wellness coaches and athletes, India shares the three most common mistakes she witnesses them make in their visibility strategies and what you can do instead to amplify your influence online.

    In this discussion:

  • How to consider the events and online spac...
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    How often have you had an idea that you did not follow through on?

    There are so many good ideas, concepts, content, and art out there living in people’s heads that we aren’t getting to witness because they haven’t followed through and released those ideas.

    Amenah Arman joins India for a conversation about creative hoarding, bad art, and why we don’t pursue our ideas and visions.

    In this discussion:

  • What creative hoarding is and why...
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    Why do you need to screw the template? And how did the business world end up with so many shoulds and templates in the first place?

    Ditching the templates and developing your own brand voice helps your business maintain consistency, clarity, and authenticity. And all of those elements are rooted in your values.

    Helen Tremethick joins India to dig into why you need to say goodbye to templates and shoulds and develop your voice.

    In t...

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    When it comes to visibility, many people believe that more is better.

    But churning out content nonstop can leave you feeling exhausted, burned out, and like you’re never doing enough to show up.

    What if, instead of being on every platform, we set boundaries and showed up in fewer places, and it was actually essential to your brand being more effective and more successful.

    Dr. Marcuetta Sims and India discuss why we need boundaries ...

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    Storytelling is a powerful component of brand visibility.

    Telling your story is an opportunity to connect more deeply with others–our people, our audience, our colleagues, our clients–and begin to humanize our brand.

    But how do we begin to tell our story? How do we navigate doing that in a way that doesn’t change who we are and builds deep connections?

    Hillary Rea joins India for a discussion about storytelling, trust, and taking u...

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    We might think of social media as just another piece of software, but what happens when that software is eliciting an emotional response? What happens when there are humans that you’re engaging with within that software?

    Erica Courdae joins India in a conversation about our relationship to social media and how we can approach the platforms in a healthier way.

    In this discussion:

  • Questions to help you clarify your relationships with...
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    When you think about the people and brands that have inspired you, they’ve all stood out. They’ve all been unique.

    But on social media, there’s an energy of perfectionism and of fitting in.

    How does perfectionism make us stand out? How does fitting in make us memorable? And how does that support the people witnessing us in feeling something?

    Jeff Harry and India continue their conversation about how fear of getting it wrong begets ...

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    What's holding you back from being visible?

    For many, it boils down to an underlying fear of being judged and trolled.

    It does unfortunately come with the territory of putting yourself out there. But there are exercises and mindset shifts you can make that can help you deal with navigating jerks, especially jerks on social media.

    Jeff Harry joins India for a conversation about dealing with a-holes online and how positive psycho...

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    Most people start their end-of-the-year wrap-up with a year in review and go down memory lane of all the things that have already transpired. But Flaunt Your Fire is all about doing things a little bit differently.

    Erica Courdae joins India to dig into some of the things that happened in 2021, but more importantly, to envision how those things are shaping their decisions, opinions and who they are going forward into 2022.

    In this d...

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    If you’ve been digging through old photos for your marketing and social media for the last year and a half, you’re not alone. Many people haven’t had opportunities to get new photos since the start of the COVID-19 pandemic, among the other ways the pandemic has indelibly changed our lives.

    But what if you could take great photos with the camera you already have, and you could increase your level of comfort being in front of the cam...

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    The decision to show up and be visible requires courage.

    And often we get support from professionals like makeup artists, hairstylist, consultants, wardrobe stylists, and photographers in crafting how our public image is going to be witnessed and perceived.

    But when we talk about visibility, we don't always think about the people behind the camera.

    Photographer Shannon Collins joins India for a conversation about making the dec...

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    So many of us are held back by beliefs that we’re too much, or not enough, to pursue our dreams and passions and make them reality.

    We absorb messages about being too old, too fat, too skinny, too white, too Black, too smart, too dumb, just too much, but what if we said “eff it” and went after our dreams anyway?

    Jetty Nieuwenhuis and India discuss why now is the perfect time to create the roadmap to the future you’ve always deserve...

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