If you think all coworking leaders have the same backstory… this episode will change your mind.
Mark Goldfinger, GM and Head of North America for Mindspace, joins us for a deep (and often hilarious) dive into his journey. From running global expansion at WeWork to building boutique, hospitality-forward spaces at Mindspace.
We talk about what he learned from the early days of coworking (and Adam Neumann), why operators should take events seriously, and how to scale without losing the heart of the business.
Plus, Mark opens up about the personal moments that shaped his leadership style, and yes, there's a Taylor Swift karaoke moment in here too. 🎤
Here's what we cover:
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Mark's journey from international expansion lead at WeWork to scaling Mindspace in the U.S.
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The magic of Mindspace's "host" events business model, and why events are core to modern coworking
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His six-year ride at WeWork and the powerful, human moments that defined it
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Mindspace's U.S. growth strategy, and what he looks for before signing on a new location
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The unexpected connection between marathon training and scaling a coworking brand
This episode is part ops, part origin story, and full-on inspiration for anyone building a flex space with heart.
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