If the term "cowarehousing" hasn't hit your radar yet, this episode will change that.
Shannon and Emiliano Lerda didn't set out to build a flex space company — they just wanted to stop tripping over shipping boxes in their living room. What they ended up creating is Elevator Co-Warehousing, a fast-growing brand built specifically for product-based businesses that need more than a desk… but less than a forklift.
In this episode, Gio and guest cohost Wesley Edmonds dive into how the Lerdas turned a personal pain point into a scalable model that blends real estate, hospitality, and serious operational know-how.
Here's what we cover:
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How their own experience running an e-commerce brand led to the first Elevator space.
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Why their spaces feel more like coworking than traditional warehouse environments.
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The intentional decision to open in overlooked markets — and why it's paying off.
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How community, design, and practical logistics create a retention flywheel.
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The financing and buildout lessons they've learned while scaling a new category.
If you're exploring new flex models or thinking about how to serve a different kind of member — this conversation is full of smart, grounded inspiration.
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