463 In Pursuit of Better with Pete Cooper

What does it truly mean to be a better human? How can you pursue better without falling into the perfectionism trap? Business Book Awards 2025 Finalist, Pete Cooper, challenges the myth of perfection and advocates for the ongoing pursuit of better. Discover his three strands of fulfilment, align your behaviours with your core values and explore the importance of diversity, intention and authentic leadership. Whether you’re seeking clarity in your life’s direction or aiming to make a genuine difference in your career, Pete shares powerful, practical strategies to help you grow with purpose. Begin your journey of conscious transformation today. Be in pursuit of better.

 

KEY TAKEAWAY

‘It’s better, not best. Best, for me, implies a limit, whereas better just is quite a filling objective in that we can always be better, and it steers away from that risk of perfectionism.’

 

BOOK RECOMMENDATIONS*

The Better Human Blueprint by Pete Cooper - https://amzn.eu/d/by8wY8D

Atlas of the Heart by Brené Brown - https://amzn.eu/d/aecQ8iB

Daring Greatly by Brené Brown - https://amzn.eu/d/aPbq8MW

 

PODCASTS

The Diary of a CEO with Steven Barlett

The High Performance Podcast

 

ABOUT PETE

Pete Cooper is a dedicated talent and culture specialist with over a decade of experience in organisational and talent development. Holding an MSc in Occupational Psychology, Pete leverages evidence-based practices to drive meaningful change within organisations. As the chairperson of a sports club, he excels in building high-performance teams and shaping organisational cultures.