Franchise Everything

Franchise Everything

Let's talk about everything and anything in franchising! Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action. We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations. From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches. And with that comes an even wider range of people and stories to talk to about what they do, and how they did it. And from the people who support franchises in every kind of way.

Episodes

July 9, 2025 13 mins

Speak to JD directly to help you make more sales! 
john@theinstituteofwow.com

 

Get JD’s free book: wowmanifesto.com/free

 

John Dwyer (JD), founder of The Institute of Wow, joins us live at the Melbourne Franchising & Business Opportunities Expo for a high-energy conversation on one of the most powerful yet underused marketing tactics in business, insured prize promotions.

 

With decades of experience running successful campaigns ...

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Gabriel Lawyer is the franchise owner of Lounge Repair Guys in ACT, as well as a service coverage to other territories that stretches across key areas in New South Wales including the Mid North Coast, and Wollongong as well.

 

Originally from California, Gabriel moved to Australia in 2001 and began his career in a family café in Canberra before transitioning into national operations roles in the commercial furniture industry. It wa...

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Damien Boehm, founder of UrbanClean, and Kirk Simpson, General Manager, shared insights into the key factors that have contributed to the franchise’s success. UrbanClean’s journey began with a focus on direct response marketing, where they built strong business relationships and won cleaning contracts by addressing customer pain points. 

 

The company later transitioned to a regional model, empowering local entrepreneurs to offer m...

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Varun Ashok, CEO of Mobile Experts, started with a single kiosk and a vision to make phone accessories and repairs more accessible, reliable, and customer-focused. Over 12 years, he has scaled that vision into a national brand with over 65 locations across six Australian states, supported by Stuart Cameron, the brand’s General Manager.

 

Now entering the franchising space, Mobile Experts is offering a unique opportunity: a low entr...

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Adam Wright is the Marketing Manager of Snap-on Tools Australia, a global franchise network built on over 100 years of history and a deep culture of trust, quality, and customer relationships.

 

In this episode, Adam shares how Snap-on’s globally recognised mobile tool stores operate across Australia and New Zealand, bringing premium, American-made tools directly to workshops and dealerships. 

 

With over 4,500 franchisees worldwid...

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What makes a franchise worth investing in? How can you tell if a brand will support your long-term success?

In this episode, Darryn McAuliffe, CEO of FRANdata Australia, returns to share the seven signs that this franchise is a good fit for you. Drawing on real data and frontline insights, Darren outlines what quality looks like inside a franchise system.

 

Darren discusses:

 

  • Units: Why slow, steady expansion signals long-ter...
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Kyle Wallwork is a five-year franchise owner of Kwik Kopy Kawana Waters on the Sunshine Coast.
With a 25-year background in hospitality sales across major hotel groups in Australia and New Zealand, Kyle transitioned out of the corporate world after a company merger led him to reassess his future.

 

Ready for a lifestyle shift and inspired to build something of his own, he explored different businesses before a conversation with Kwi...

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Kuresh Khan came to Australia from Nepal in 2007 as an international student, determined to build a better life. After completing his Master’s in Professional Accounting, he followed the conventional career path—four years in accounting roles. But with a child on the way and a growing desire for flexibility and financial freedom, he knew something had to change.

 

With no set plan, Kuresh stumbled upon a Houseproud Cleaning franchi...

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Are you considering investing in a franchise? How do you know if it's the right choice for you?

 

In this episode, Darryn McAuliffe, CEO of FRANdata Australia, dives into the seven key factors that can indicate a franchise may not be the best fit. He shares insights based on data and ratings, offering tips for prospective franchisees to make informed decisions.

 

Darryn discusses: 

 

  • Franchise unit performance: What to look fo...
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What have made Seal-A-Fridge the business it is today? 

 

The brand has been in the market for over 35 years, providing essential fridge seal replacement services. We asked Anya Haywood and Adrian Warner, the brand owners, to highlight 5 key things that have shaped their business.

 

Seal-A-Fridge started as a niche service focused on fridge seals but has evolved ...

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In this 100th episode of the Franchise Everything Podcast with Nitin Khadalia, a global award-recognised service advisor in one industry to multi-location (5) franchise owner in another. 

 

Nitin was also our 1st episode way back, so we thought it fitting to re-visit and catch up on how he's moved his business so far forward for our 100th!

 

Nitin's journey with ...

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Ever wondered how franchising principles can transform any business, even if you never plan to franchise?

 

In this episode of the Franchise Everything Podcast, Doug Downer, CEO of Franchise Ready and author of two insightful books, 'Flipping Out' and 'Invested' joins us. Doug shares his journey from flipping burgers at McDonald’s as a teenager to helping businesses scale by adopting system...

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Greg Nathan is recognised as a global authority and thought leader on the psychology of franchising, and notably to many, on the franchisee-franchisor relationship. 

 

In 35+ years of researching the science of successful franchise relations, Greg and his team have developed widely used, world-leading tools and models in franchising.

 

In this discussion, Greg sh...

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In this discussion of the Franchise Everything podcast, Carla Sconce, the founder of HIIT Pilates, shares the five key factors that have contributed to the success so far, of her fitness brand.

 

From identifying a unique fitness offering between personal training and reformer pilates, to creating a class structure that ensures a fast-paced, engaging experience for all participants, Carla d...

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What if you could own a business where customers always need your service?

 

Andrew Walker, Chief of Franchise Development at Poolwerx, shares invaluable insights into the company’s proven business model. With over 30 years in the industry, Andrew explains how Poolwerx has evolved from a single-van operation into a scalable franchise powerhouse, blending retail stores, mobile services, and ...

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What does it take to build a doughnut brand people remember? 

 

Founders Rose and Jim Stupas at their Bendigo Marketplace store share how they built a doughnut franchise that stands out in a crowded market. 

 

With a family history in baking and a focus on centralized production, they’ve created a model that allows franchisees to thrive without needing baking exp...

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Speak to JD directly to help you make more sales!

john@theinstituteofwow.com

What if you could keep your customers coming back and grow your sales fast – without offering discounts?

 

John Dwyer, the founder of The Institute of WOW, is a marketing genius focused on customer loyalty and innovative strategies that lead to long-term business growth. With decades of experience, Jo...

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Franchising success isn't about shortcuts, it's built on resilience, customer focus, and the willingness to adapt. 

 

Raman Swaminathan's journey proves that even when starting from scratch, smart strategies and genuine relationships can turn struggles into thriving businesses.

 

From his early days in India, where he worked as a journalist covering major political events and even rubbed shoulders with Nelson Mandela during a histo...

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Data is the silent powerhouse that fuels strategic decision-making.

 

In this discussion, we explore the science behind business decisions and how innovative data solutions drive smarter choices with Vanessa Wilmot, MD geotech

 

Vanessa shares how using innovative data solutions can transform the way businesses operate, helping leaders make smarter and more strat...

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Marco Zahrouni's journey from Iran to Australia is a story of resilience and determination. Facing immense challenges, he navigated a difficult migration path before finding stability and purpose in building his own business.

 

From working various jobs to eventually running a successful cleaning franchise, his experiences shed light on the realities of starting over in a new country.

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