Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hi, I'm Parag Amin.
Welcome to my podcast.
From crisis to justice.
As a lawyer and entrepreneur, I'mpassionate about helping small business
owners successfully navigate situationsthat can kill a business.
As a kid, I watched my dad's dreamsof being an entrepreneur destroyed
by an unethical businessman, and I don'twant that to happen to you or your family.
(00:22):
That's why I started my law firm.
I want to protect and defend businessowners and their legacies from crisis.
Welcome to.
From crisis to justice.
Welcome back,
everyone to the From Crisis to Justicepodcast.
I'm your host, Parag Ameen.
(00:43):
And today I'm joinedby a very special guest, Josh Rincon.
Josh empowers individualsto build generational wealth
through financial literacy.
As the program director for Advancing
Latino, he leads initiativesthat uplift communities
and promote financial educationfor secure financial futures.
(01:05):
In addition to his role at Advance
Latino, Josh is a digital marketing expertand finance creator who grew to over
2.6 million followers acrossmultiple platforms in just two years.
His ability to break down complexfinancial concepts has made him
a trusted resource for many.
Josh's work as a finance creatorhas also led to collaborations with major
(01:29):
fortune 500 companies such as Adobe,
Discover Financial, meta, and many more.
Beyond his first professionalachievements, Josh is a newlywed
enjoying his exciting new chapterof his life with his wonderful wife.
His passion
for personal growth and empowering othersextends to every aspect of his life,
making him an influential figurein the world of finance and beyond.
(01:53):
Welcome, Josh.Thank you so much for being on today.
Thank you farai.
Man that intro is like amazing. Thank you.
That was an amazing intro I love it.
Yeah.
Listen, you're an amazing person.
So an amazing intro for an amazing person.
Tell us, Josh,
tell us a little bit about how you gotinto the financial influencer space.
And tell us a little bit about,you know, building this following from,
(02:14):
I assume, nothing to over 2.6million followers today.
Yeah it was back in 2019when I, you know, had the desire to talk
about financial literacy because of myfirst job right out of college,
I was a loan officer,and I got to see people's finances.
Everything I see, their taxes,their credit reports, credit
scores, bank statements,what they were spending money on.
(02:36):
And I realized that peoplewere not saving money.
They weren't good with their money.
All across the board, differentbackgrounds, different income levels.
And I was like,I gotta do something about it.
I've always loved being on camera,but more like as a comedic type person.
But nothing about financial literacy.
So I was like,well, let's do it. Let's try it out.
I started posting on YouTubelong, long format content.
(02:57):
It did all right, but it was at the time,you know, 2020, during the pandemic,
where short form contentexploded, you know, everywhere.
And so I was like, I gotta transition.
I got to do a 360 transition.
Sometimes you got to do that in life.
I got to adapt in to what's,you know, what's trending.
And so I did the short form contentthat exploded on TikTok.
(03:18):
Within a week,I got like 100,000 followers on TikTok.
That was insane.
And then I was like,I gotta do the same on Instagram.
So I startedI started from zero on Instagram.
I started growing, up to date today,I believe I'm a little bit over
600,000 followers.
It's a huge blessing.
But the crazy thing is Facebook.
That was the last platform that I have,most recent one
that I grew to over1.5 million followers. How?
(03:41):
I mean, I did the same thingI did on TikTok that I did on Instagram,
same videos.
It was just consistent, kept posting.
I guess there was just a bigger need thereor people were just wanting
to hear that content.
And here I am a couple of years later,like you mentioned in my intro,
2.6 million followers,which is it's I'm living a dream.
I've always wantedto, you know, do something like this
(04:02):
and be able to not just create content,just to create.
But I'm actually empowering people throughthe content is a huge blessing.
So I love what I do.
Yeah. That's great.I watch a lot of your content.
It's very useful,a lot of tips that, on finance
and financial tips is everything frommaybe how to get a refund
from an airline to how to be ableto to get your Nike's replaced.
(04:24):
Facts.
You wouldn'treally be able to find anywhere else.
So I appreciate that amazing contentthat you're putting out.
Yeah.
How did you
how did you how did you go about
getting into the spaceof becoming an influencer?
Did you have a coach?Did you just figure it out on your own?
And what advice do you have
for our listenerswho may want to get into the same space?
(04:46):
If you are already like, like first off,you're you're in a, you're attorney,
if you're an attorney,if you're a CPA, for example,
if you're a teacher, if you're a chef,like obviously people that are listening
have some sort of skill or careeror in something doesn't really matter.
It can be in anything.
You really are an expert in the field.
See how you can start making content sopeople can maybe learn about your field.
(05:06):
Maybe you give tips, maybeit's about cooking, maybe it's about that.
So that's stepone figuring out what you're good at.
I thought I was at the time lovefinance and was good at it.
So obviouslyI'm still learning more and more.
I don't want to ever stop learning more,but whatever.
Find that out.
Whatever niche it is, stick to it.
If you're finance, stick to finance.
If it's, you know, legal tips,stick to the legal tips.
(05:28):
If it's cooking tips, whatever it is.
And then you got to be consistent.
I know it's very,
you know, like cliche or very like, well,of course you got to be consistent.
But it's truly for me, I was postingprobably like not every single day,
but I was posting reelsroughly 4 to 5 a week
on Instagram, on Facebook, and on TikTok,because I knew as I'm growing my audience
(05:51):
every time, as you go, whenever a videogoes viral, it's not that your audience.
So it's a lot of new people that saw it.
So sometimes you're like, I don't want to,you know, bombard my audience, know
a lot of new people are watching youand seeing you.
You're growing.
I had a lot of inspirationfrom other people, but to say I had a
someone that was next to me guiding me,I did it.
But there's so much resources out there.
You can go to any other, any platformand TikTok, Instagram, YouTube, Facebook,
(06:14):
and you can kind of learnfrom other people and,
you know, just try to find inspirationfrom someone you like, want to look up to.
Like, if you're trying to be someone likeme, you know, finance creator,
see what I do, see how you can do the sameor something similar to make it better.
Put it your own twist.
Because everyone's unique and different.
They have their own styleor whatever it is.
So I think that's the best thingI would say
for someonethat's wanted to become a creator.
(06:36):
Yeah. That's great.
And I mean, what do you think about isthere is there an aspect of showmanship
that you would suggest or recommendthat people get into?
I mean, you hear like thebut just be yourself.
But some people just aren't entertaining.
So. So what tips do you havefor those people?
Some people.
Yeah.
Yeah,I think I know I'm going to say it again.
Yeah, it is good to be yourselfbecause some people are like,
(06:58):
there's some peoplewhen they go very viral
because they are super boringand people like that,
they just like a plain cut,cut to the chase.
No special effects, nothing crazy.
And I've seen people that talk aboutfinance that are super energetic and crazy
and so much,you know, editing done to someone.
Basic reading off,
script that he writes this
guy called Clear Video Tax on YouTube,who's grown to millions of followers,
(07:21):
literally gets a paper, readsit simple to the point.
But he's been successful doing that.
So I think, in today's day and age,I don't feel like there's one way of doing
it. There'sjust so many ways that you can do it.
Yeah, okay, I like that.
So just kind of findwhat works for you and your
your vibe will attract your tribekind of thing, whatever that is.
Yeah. Yeah. Exactly.
(07:41):
And there's even some peoplethat have faceless things
that they just like,maybe on a piece of paper, they write it,
they don't want to show their face.
Here's a legal tip, here's a finance tip,here's a cooking tip or whatever it is.
And so there's some people that do itwithout even showing their face.
So yeah. Wow. Okay.
And so in terms
of financial advice for you,is that like growing up in your household
(08:02):
where you given a lot of financial tips,what was money like in your household
and the mindset around itand the teachings around it?
Yeah, that's a good question.
Because, I mean, a lot of us
grew up, you know, with anyone guiding usfinancially, school doesn't teach it.
And so, you know, bothmy parents, are immigrants from Mexico.
They came at a young age.
(08:22):
They were able to,
you know, learn the language, be ableto finally be able to grow their wealth.
That there's so many years of struggling,you know, raising the kids.
But one thing that I really learned frommy parents is a power of saving
the big savers, not investing,not understanding the economy, you know?
And so the stock marketreally isn't all those different things.
But one of the basic things,like living within your means,
(08:45):
that's what I got from my parents.
It wasn't until I was older in college,and as I was learning more things
where I was like,wow, you shouldn't just save.
You should save with a purpose to investor buy a house or whatever it is.
And that was the biggest thingfor my parents.
They taught me about budgeting,
like spend less than you make,but there's so much more than that, right?
Especially if you want to build wealth.
(09:06):
So I had no one.
I had to learn myself,but I'm glad I was able to learn myself
because that kind of pushes youto learn more.
And there's so many resources out there.Free resources to. Yeah.
And for somebody who's looking to growtheir financial knowledge,
what kind of resources would you suggest,whether it's free or paid?
Yeah. I mean, like you said.So there's free and paid.
So when it comes to free,I one of the best ones is books.
(09:28):
Books.
There's so many books out therethat you know, are going to help you
with whatever it is,whether it's How to Become a millionaire.
What does that even mean?
What does that look like,a millionaire net worth? To.
There's courses out there from,you know, very,
reliable, credible people.
There's also a lot I mean, you can learna lot from the internet when it comes
(09:49):
to, like, credible resources and learningfrom a lot of the resources out there.
There's, FDIC.
It's a it'sa it's an agency from the government.
They have their own financial literacycurriculum that actually where I work
at the nonprofit, we use a lot of thatcurriculum to teach a lot of,
young people and adultsbasics from credit, homeownership,
(10:10):
investing,protecting your wealth, everything.
And it's all free.There's a lot of free resources.
And that's from the that's from the FDIC.
It's called the smart money, I believe.
And so there'sa lot of resources out there.
Obviously there's paid like you canyou can take courses,
you can take trainings.
There's they're available out there.
But when it comes to free resources,there's also
a lot of free resources as well.
(10:31):
But I definitely recommend okay, good.
So in terms of, navigating
the challenges of business, isis this your first business? Yes.
This is my first business okay.
So there's a lot of stuff, you know, that,you know, there's a lot of stuff that,
you know, you don't know,
but then there's like
a whole lot more stuffthat you don't know that you don't know.
(10:53):
So what's that been like for you,that process and learning?
And is there a way that you've been ableto accelerate it a little bit?
I've learned that it's goodto learn things like,
you know, when it comes to taxes,when it comes
to formalizing your business, LLC, S Corpand all those things.
I think it's goodto get a general education.
But at the end of the day,
if you're going to try to learnand be an expert at those things,
(11:14):
it might get in the way of actuallygrowing your business.
So for me, I think the best thing for meis there's experts out there
like yourself, or other professionals,financial advisors, CPAs.
I mean, that's what they're there for.
You know, you can hire them
and they'll take away that stressand ask them, hey, what?
You know, if you did my taxes kindof explain what you do with it, right?
But that's the biggest thing for meis, you know, time is money.
(11:35):
And if I want to focus ongrowing my business,
I got to hire the right people,the professionals I can take care of more
like the administrative side of businessor whatever legal side, financial side.
And I think that's a huge thing
that's helping me grow my business,or else I feel like I'd be stuck.
I wouldn't be growing as much.
I, I'd be at the same place.
I was a lot,you know, a year ago, trying to figure it
(11:56):
all on my ownwhen there's so many resources.
Yes, you have to pay, but it's
you have to invest into your businessin order to grow.
Yeah. Yeah, absolutely.
So in terms ofand navigating some of the challenges
that come up in business,like unfortunately,
crises are inevitablewhen it comes to businesses.
Have you faced any kind of crises,whether it's legal crises or others
(12:18):
that you think would be helpfulfor our listeners to, to learn from,
to hear about and learn from?
Yes, I have one.
I think great example,especially if you're a small business and
if I may be this or never have,but I, I remember,
like two years ago, a year and a half ago,I was at an event, I got this email
and I'm like,what is this email looks important.
(12:38):
It was like bold letters. Open it up.
And it was a cease and desist.
It was, to me, I thought it was like,it's over, I'm getting sued.
I'm gonna lose all my money.
I'm scared.
I don't know what to do.
I just started the business at the time,
I had a girlfriend.
She's my wife now.
I was like, man,I want to marry this person.
(12:59):
I want to, I want to buy the ring.
And rings are expensive.
And I'm thinking, like, what's going on?
I just crisis mode was on basically,probably for like a couple of days.
But that same person, my wife, now,
she's the one that actually called me downand told me
also talk to a lawyer or something,figure it out.
I think you'll be fine.
And so thanks to her.
And so I started doing research.
(13:19):
I was like, okay, I got to calm down.
You know, I got I can figure this out.
You know,people get sued all the time, right?
There has to be a way to or get cease.
And this is I did research.
I was going onGoogle. I was able to find a
professional, an attorneythat was going to more like, break down
what the cease and desist was obviously,I'm not going to go into details, but,
(13:39):
you know, theythey calmed me down a little bit like,
hey, you know, I don't really workwith litigation and like, you know, 1
to 1, like if they were to, you know, tryto sue you or anything like that.
So I recommend these people, look at them,
look at the reviewsand just choose one of these people.
One of those, people were yourself.
Parag and I looked at the reviews.
I looked at everything as like,okay, let's set up a consultation.
(14:00):
And man, that was worth every single penny
because that put me in an a place of,like, confidence piece.
Hey, if even if things were to go south,even if they were, you know,
wanting to go through with the lawsuitor whatever,
take it to court or whatever,I felt like you were going to defend.
You gave me so much confidence.
And after that meeting,I feel like, wow, like,
(14:22):
thank God that I was able to find someonelike yourself.
And from where I was when I first gotthat email that season, this is
I was really scared because I was like,I'm about to lose everything.
That's my mentality.That's what I thought.
But obviously I've learned a lot more.
You taught me a lot too, in thein the conversation.
So I was able to learn that, hey,you know, like, there's people out there
like Parag that can helpyou and can understand
(14:44):
and can navigate these,you know, crises with you.
And that was an amazing experience or not.
In the beginning it was scary.
But after the ending,the end result was great.
Thankfully, you haven't
had any other legal issue after that,but if I do, I know who did.
I know who to head up nowand I appreciate that.
Josh, let me ask you, when you reachedout, like, did you feel like
(15:07):
how important do
you think that it is that your lawyeror the professional that you're working
with is is easy to get along with,that you understand them?
Do you think that's important to you?
Do you think that's that'snot really important?
I think it's very importantbecause I mean,
the whole experience itselfcan be intimidating.
You get like this season,this is or whatever it is,
you know, that you get in your emailor email or whatever.
(15:28):
You're already intimidated,you're a little scared.
You're a little kind of likeon the defense mode.
And if I feel like you talk to a lawyerand they're kind of like
maybe aggressive with you or not reallyfriendly, you're like, I don't know.
I think that's really importantbecause you want to feel like confident
that this person is going to work for you,can help you, guide you.
So and that's what I felt from you.
And I feel like that's super important,
(15:49):
at least in my case,that was super important.
Being a new business owner,I thought my business was on the line.
Who do I trust?
Who do I talk to?So that was super important.
Yeah. That's awesome.
So how did you keep your cool?
How did you keep your your calm andcollection throughout this whole process?
And what what tips do you have?
I think the biggest thing was knowinglike, hey, if that other person
(16:11):
or business organizationhired an attorney to help them,
you know, send, cease and desist, there'sanother person on the other side of that.
I mean, defend me and this professionalsthat, you know, put in the work.
I don't have to, you know, break my headand try to figure out
how can I fight thisor I can figure this out.
I hired professional,they'll figure it out with me.
And that calmed me down.
(16:31):
My girlfriend,who at the time was my wife now,
she calmed me down a lot, too,because she,
I was just worried, you know,being that provider mentality, I was like,
man, like, I've saved up all this moneythinking I was in it, you know, put it
towards a wedding or savings, eventuallyget a house and all those things.
And I was like, it's all going to be it's
all going to disappearbecause of this situation.
And so I just try to go backand think of all the good things,
(16:55):
have a state of a mindset of it'sall going to be okay.
It's nothing to worry about, especiallyafter had that conversation with you.
It helped me a lot to calm downand just be like,
hey, you know, whatever happens,even if it if we do have to go to court,
like I know someone that's goingto represent me and going to help me.
And so yeah, that helped me out a lot.Yeah.
That's awesome.
I've been reading this book by DanSullivan called Who Not Hal,
(17:18):
and it talks a lot about the ideaof as an entrepreneur.
And I've been there myself wherethere's a lot of, hey, how do I do this?
How do I do this?How do I do this and that?
Many times it's not the right questionthat instead of asking me
how I can do this,the right question is who can do this?
Meaning you want to replace the housewith who's to really hyper
(17:39):
accelerate your growth?
To your point, earlier,
taking your focus off your businessto go focus on something else,
to try to control somethingor learn something that you don't know.
That's not your area of expertise.
And it may not be something
that you can quite excel at or somethingyou may not even like.
So instead of taking your focus offyour main thing,
(18:00):
you're distracted by somethingthat's not your main thing and instead
letting the who for whomthat is their main thing.
Whatever problem you're trying to solve,find the person for whom
that is their main thing.
That is what they do to to be ableto hyper accelerate your growth.
What do you think about that?
Do you agree with thator disagree with that 1,000%?
I think hiring those peopleto help you to focus on
(18:24):
those issues that you're not an expertat is going to help you.
I've I've experienced it myself,so I don't disagree with it.
But I'm a living,you know, testimony of that that yeah,
by not focusing onthose things is going to help you grow.
And for me, I create content.
That's my business.
I create content with different brands.
Eventually I want to have, different,
(18:45):
services that I provide my audience.
But for me to focus on my creativity sideof creating content,
making sure it's, you know, contentthat's good and relevant, for my audience.
And it's, you know, I can continue growingif I have to focus on those things.
I'm not going to be as creative.
I'm not going to be pushingthat content like I, I have been.
So it's super important. Yeah, absolutely.
(19:07):
So for,entrepreneur and business owner listeners,
what is some advice
you have as they're goingthrough their entrepreneurial journey?
Like what? What if you could giveone piece of advice?
What would that piece of advice be?
Man, there's so much things I can say.
(19:28):
Excuse me?
There's so much things I could say.
If I can
just sayone thing that can give someone advice.
I think zoom out.
I think that's the biggest thing I havewhen it comes to,
you're going through an issue or maybeeven you're going through a good time.
So this applies to everythingyou're experiencing.
Good time. Bad time. Zoom out.
(19:50):
You don't want to get too comfortablewhere you're like, everything's great.
I got my first $10,000 month or whateveryou zoom out.
The last six months was really bad.
You were losing money or vice versa.
Man, I'm not making any moneyand my business not growing.
Zoom out. You just started.
Give it some time.
You're goingto. You're going to get there.
I think that's the biggest thing for meis I'm growing my business.
(20:11):
It's over a year now. Yeah, I love that.
I got to zoom out, I love that. See.
And it
helps me out so much with so many thingsthat come up that I got to do.
Zoom out, zoom out.
I apply to everything in my life.
But when it comes to business, zoom out.
If it's a dark day,better days are coming.
If it's a good day, hey, prepare yourself,
you know, put a little bit of money aside.
If it was a great month,
(20:32):
there might be a monthor it's a little slower, whatever it is.
Right?
So I think zooming out is super important.
Yeah, I love that.
Is that something you came up withor did somebody tell you that?
And if that if somebody told you that,who told you that?
No. I mean, I think the biggest thingI learned that from
is when it comes to the stock market,you know,
I think when people think about investing,they think about the next,
(20:53):
the next couple of days, all the stock,you know, stock went down, I went up
and I applied in the same way.
When you zoom out, you know,when you look at the overall stock
or the stock market overall,you see that it's been overall going up.
Yeah, there's some dips in between.
And that's how I apply it,that when you zoom out,
like for example out of stock or somethinglike that, or even the value of a house,
over time went up. So you got to zoom out.
(21:15):
So that's how I connected itfor my business.
Yeah. That's great.
That's great.
Josh, if our listenerswant to be able to find you,
what what are your handles on TikTokand TikTok still going to be around
and in a few months,where can they find you?
Instagram, LinkedIn, Facebook, whatever.
Other mediums here? Of course.
(21:36):
So I, I keep it simple.
My handle is Josh Rincon.
Like, my last name is Ryan Conn.
But add one more end.
So Josh Rincon across the board, Facebook,
Instagram, TikTok, like you said,if it's lawyer and.
Yeah, that's how you guys can find me.
That's great. Follow me or whatever.
(21:57):
But yeah, that'swhere I'm at across the board.
So thank you.
Okay. Yeah. And do you have ado you have a website?
I do not have a website.
I don't have a website,but it's just mostly social media.
If you want to check outwhat I'm doing through the nonprofit,
the work that we're doing,because we work with a lot of schools,
a lot of high schools, middleschools, elementary schools,
or we teach financial literacy.
(22:17):
If you want to know that side of my life,it's Avanza latino.org
or.com Avanza latino.org or.com.
And that'swhere we teach financial education.
Or if you
want to collab with us for work with us,maybe you represent a school or something.
That's another way to. But yeah,thank you. In advance.
That's is that avan si e Latino Latino.
(22:40):
Yes I my bad. I totally forgot that.
Yeah. That's athat's a Spanish word. Yeah.
Advanced latinoavance latino.org or.com whichever works.
Yeah. Appreciate it.
Perfect.
Awesome guys. Check them out.
Josh is doing big things.
We very much appreciate all the adviceand support
you're giving everybody to help themon their path towards financial freedom.
(23:02):
Josh.
And as always,I appreciate all you listeners joining in
for From Crisis to Justice,we're going to keep bringing you
new episodes to help you and your businessthrive in any environment.
Like and subscribe so you get new contentnotifications as soon as are out.
Thanks everybody.
(23:33):
Ha ha ha ha ha ha
ha ha ha ha!