How Event Attendees Think Today

Host: David Adler
Guests: Chris and Jill Drury

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Chris and Jill Drury, the husband-and-wife team behind event agency Drury Design. The two are involved in just about every aspect of group dynamics for both virtual and in-person events. They are the go-to couple for updates on what’s really going on in the world of large corporate events. They collaborate on all aspects of their business—whether it’s with clients like IBM and Microsoft, their teams, and especially with attendees. In this episode, they discuss the biggest changes in the events industry in recent years ("people want more meaning out of these events," Chris said), plus how to create an atmosphere of openness, piggybacking private events around major trade shows, and an exercise they do internally called “idea jams.” If you want a sense of what’s going on in the industry right now, take a listen.