Dr. Jean, The Results Queen® featuring her guest Steve Fretzin discuss business development strategies for lawyers. Steve shared his journey from sales to coaching lawyers, and developed the concept of "sales pre-selling." Dr. Jean and Steve emphasize the importance of motivation and effort in business development. Lawyers are often resistant due to ingrained beliefs and lack of training. Time management is crucial to free up time for business development. AI will impact the legal industry, so lawyers must adapt skills like business development. Steve recommended two books and offered consultations to help lawyers. They believe lawyers have the skills for business development but need to change their mindset and make time for personal development to succeed.
Find Steve here:
LinkedIn: https://www.linkedin.com/in/stevefretzin/
Check Out Steve's Podcast Here: https://www.fretzin.com/podcast/
Website: https://www.fretzin.com/
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