AI Powered GTM Marketing Strategies

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/company/velocityengine-ai/about/ AI-Powered Go-To-Market Strategies with Nick Bhavsar | GTM AI Podcast In this episode of the GTM AI podcast, host Jonathan welcomes Nick Bhavsar, Co-Founder and CMO of Velocity Engines, to discuss the critical state of go-to-market (GTM) strategies and how AI can revolutionize this space. They explore the inefficiencies plaguing GTM today and trace Nick's transition from a career in engineering to becoming a thought leader in marketing. Nick elaborates on the foundational aspects of GTM, covering essential phases like segmentation, positioning, and persona-specific content creation. He also unveils how Velocity Engines leverages AI to streamline these marketing processes, from strategy development to content execution, and closes with visionary insights on the future of AI in both B2B marketing and consumer behavior. Tune in for an enlightening conversation filled with practical advice, industry stats, and future trends. 00:00 Introduction and Guest Overview 00:43 Nick Bhavsar's Background and Career Journey 05:37 The Broken State of Go-To-Market Strategies 07:50 Fundamentals of Marketing and AI's Role 10:23 Solving Go-To-Market Challenges with AI 17:10 Understanding the Buying Committee 18:36 Personalizing Content for Different Personas 19:54 The Role of AI in Sales and Marketing 22:40 Founding Velocity Engine 23:48 Velocity Engine's Go-to-Market Strategy 26:39 Future of AI in B2B Marketing 30:02 Consumerization of B2B 35:34 Closing Thoughts and Contact Information