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August 20, 2025 58 mins
So you've started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it?

Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back.

Pete walks you through where trainer-client relationships go wrong, why you need to be softly and subtly selling all the time (and how you can do this), designing a workout that will help you get and keep more clients, how to stand out if you're in an area with a lot of competition, and more.

Make sure you're not losing clients without realizing it and tune in to this one!
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For the complete show notes, links, and resources, click here
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